IP talk Bar Kid's 10-year pioneering road: sold for Zhou keyword

That year or "cock Silk" Zhang Yanbin to Tian opened the phone, and for Zhou sold the keyword, and then chose to start and sell the company to friends, for restless he, the story has just begun ...

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Zhang Yanbin in 2009, after leaving the general manager of the Lok Pal Construction Center, he rested for some time. Reflection。 The company has a big company disease, I certainly have a problem. ”

Within a year will Le You Direct shop from 16 to 61, laid the Le You in the infant industry's advantage, Zhang Yanbin from think of Le You meritorious. But his style of acting is incompatible with Le You's corporate culture. "Zhang Yanbin character, not suitable for people to work, suitable for their own doing something." "His earliest partner, Hui, said.

Zhang Yanbin is the real cock silk, in the reverse attack on the road constantly try. He called Tian, and helped Zhou sell the keyword. Later into the baby industry, 10 years of experience. After leaving Le You, in order to let his daughter have fun, he opened a children's paradise. One day he suddenly discovered that this may be a good business for a lifetime.

Zhang Yanbin in Beijing's office away from Ka-wen Paradise nest Shop is very close, a few steps to the road, he had nothing to come around. "Jia Wen" is his daughter's name. The 1000-square-metre children's playground is colourful and full of children's laughter and shouts. Such a paradise, currently Zhang Yanbin in the country opened more than 40.

"It's really my business to give others a job." "he said.

Sold to Friends

Zhang Yanbin into the baby industry is purely accidental, "at that time is to do something." "But from the baby supplies to the studio, and then to the children's paradise, he stepped on a bit every time transformation."

When college, Zhang Yanbin in Zhongguancun to help people sell notebooks, then the boss called Hui. Hui is now out of the lake, at home with his wife and children, but also a small project. On the phone, Chen's voice dragged a long stems: "Narsing He also went to school and spoke with an accent." When we came to talk about it, one months do not ship to leave. The college students who came with him sold out, he had a little back and no business. Finally I dumped him a client. "But that doesn't prevent Hui from appreciating Zhang Yanbin."

At the end of 2004, Hui just gave birth to children, old buy baby supplies, found that this is a very good market. At that time, the infant retail market segment in the retail industry has just separated, coupled with the "SARS" on the internet shopping promotion, there have been a group of baby supplies company. The red child has just been set up for a few months, and her baby has just done a little bit better.

Hui to Zhang Yanbin said: "We do children's supplies bar." "Zhang Yanbin turned off the small company that sold the keyword, and the next April, baby was online. Corporate Hui, Zhang Yanbin is the general manager, the company's business is children's supplies catalog ordering and network sales.

Hui a total of 5 million yuan on the baby online. They rented a 500-square-metre half basement in the Academy of Agricultural Sciences, which recruited more than 50 people. "I am the general manager of the company, have their own office, not this big," Zhang Yanbin looked at his current office, "five or six square, I feel pretty good, have style." He was 25 years old.

Hui Basic Regardless, the company big and small things are Zhang Yanbin care, "he sent an accountant a purchase look at me." ”

Company sales of baby supplies have tens of thousands of SKUs, Zhang Yanbin soon all figured out. Also to manage more than 50 employees, "too young, do not know how to manage, even the driver will dare to work against me." One night, he slept soundly, received a call from the police station, let him go. "I'm afraid I don't know what's going on." "The company's 5 drivers were drinking and rioting, and the 12 security guards at the delivery station were beaten down."

The next day, Zhang Yanbin the drivers.

After the incident he set himself a rule that he would never get too hot with his employees.

At first the company worked well, with a profit of seven or eight points. Sales of 5 million or 6 million yuan per month, can have hundreds of thousands of of the profit. Later, red children took the lead in financing success, the Northern Lights at the end of 2005 to cast 2.5 million U.S. dollars, followed by Le You also melted 11 million U.S. dollars, Li home to be outdone, to get 11 million yuan of bank loans.

The three companies are starting to fight a price war.

Baby online profits plummeted to two or three points. If profits are low and money is not earned, sales will have to be expanded. Zhang Yanbin decided to print catalogs, the catalogue is finished, orders are also more. But this is also a sad thing, no money to purchase. "A car formula tens of thousands of, a hundred thousand of, can not be on credit." ”

"At the beginning of the time do not know to look for investment, in fact, there is no possibility of finding money." "Le friend chairman Husu is a Chinese-American, a descendant of Hu Shi, a graduate of San Francisco University." Her husband, Gongding, is head of the Strategic development Department of Microsoft China and graduated from Harvard University. The supporters behind the red children are the Guofan students of HC net. Zhang Yanbin fingers to count the competitors ' antecedents, the conclusion is still: "Can not compare." ”

Beat it, sell it. Zhang Yanbin ready to find a patron on the baby's online. To the Xu Xianxin baby phone, ignore him, and red children's meet, said no need.

"It was very difficult at that time, to survive." "Baby Online there is an employee from Le friend Job-hopping, the Husu phone to Zhang Yanbin." Zhang Yanbin A phone call, two people very congenial, soon about in the four-Hui Bridge Ocean world of a clubhouse meeting.

Mergers and acquisitions are going well. Soon, Zhang Yanbin became Le You's minority shareholder and official employee.

In the process of mergers and acquisitions there is a Zhang Yanbin to relish the episode. Throughout the process he and Husu were negotiating. The purchase price, personnel placement and other details are settled, Husu suddenly found Zhang Yanbin is not a company, the baby online. She feared that the negotiation was a waste of effort.

On the day of signing, baby online legal representative Hui came, signed, no flat.

Husu was shocked.

Hui's trust in Zhang Yanbin comes from another "attempted" merger. At that time, there was a company called "Happy Beibei" to buy baby online. The business model of happy Beibei is similar to that of Le You and Allison. The company's boss took a fancy to Zhang Yanbin, trying to dig him up, let Zhang Yanbin make his own offer, and promised him an Audi.

"I can't do it," Zhang Yanbin said. ”

Later this matter reached Hui's ear, he said: "I am very relieved of him." ”