IPad Mini or experience with Microsoft tablet market
Source: Internet
Author: User
KeywordsMicrosoft
2113.html "> Microsoft Surface Tablet Lead: US Science and technology information Web site CNET recently published a signed Brook Crosses (Brooke crothers) article, pointing out that, throughout history, Apple in the hardware market has rarely failed cases. Even if there are signs of weak market demand, and Apple can quickly and forcefully take steps to find a solution in a short time, Microsoft should draw on important lessons and lessons. The following is the full article: Apple has always been adept at solving the design problems caused by negligence. Does Microsoft have that ability? For example, an ipad with a Retina screen violates Apple's design principles: the product should be thinner and lighter--that is, cooler, not thicker or heavier. Apple, however, was immediately aware of the problem and launched the ipad Mini six months later: the ipad-based product was not only thinner, lighter, but cheaper, and was a success soon after the IPO. Given that Microsoft has dabbled in the tablet market, can it solve the problem as quickly and forcefully as Apple does when it comes to product design issues? So far, Microsoft Tablet PC surface has not been successful. Some market research institutions, including IDC, believe Surface Pro is too big, too heavy and expensive. While Microsoft is trying to Surface Pro as a PC, it is a tablet computer. Meanwhile, Surface RT also sold poorly for performance and operating systems, and, like Surface Pro, failed to capture the smaller, lighter tablet market trend. Microsoft will launch a 7.5-inch tablet, according to market research firm NPD DisplaySearch, who said the product could be priced at $400 or even cheaper, the company said last week in an interview with CNET's website. But NPD DisplaySearch that the tablet is difficult to release in the near future. I think that's the problem, because sales of Surface RT and Surface Pro will continue to slide over the next few months. I don't think some new tablet PCs can fill this void, such as the $380 Acer 8-inch Tablet PC Iconia. Android tablets will also exert increasing pressure on Microsoft. I think, Asus, HP and other manufacturers will increasingly rely on the Android operating system, the development of cheap flat products. In the design of software and hardware, Microsoft seems to be trying to emulate Apple's approach, hoping to make the Windows 8 tablet a success. But can the software giant replicate Apple's successful model in hardware? Perhaps Microsoft can only get out of the mess by rapidly upgrading its surface series, but the problem is that there is not much time left for it. (Qing Chen)
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