KeywordsIphonei-pad hunger-type marketing starvation status
Apple's ipad long-awaited started, April 3. The industry commented that this is Apple's once again successful "hunger-type Marketing", the first to release the wind, to hoist the Apple fans appetite, and then to resupply, with the previous iphone start the same. Now it looks like this "hungry marketing" has done a good job, selling 300,000 units on the first day, albeit slightly lower than expected, and difficult to reach the height of the previous iphone, but at least it has earned eyeballs and attractions. This is enough to make the other side in the "Hungry state" of the domestic Shanzhai market to see the saliva DC. It is said that when the ipad just released the wind, there are shanzhai computer manufacturers say "We can do", the ipad is waiting for the first time, the legend of a large number of Shanzhai manufacturers are also actively follow up, the momentum is like follow up the latest popular ebook. Obviously, the ipad is sure to cause a flurry of shanzhai markets. Perhaps in the near future, like Shanzhai, fake iphones, and Shanzhai E-books, the market will also be a Shanzhai ipad. Some places, there will be rivers and lakes, the place, inevitably, the cottage. This phenomenon has become more and more flattering. Oddly, people often say that "cottage spirit" does not rigidly adhere to stereotypes, like "revolution", but it has always been unable to get rid of the misunderstanding of imitation, especially the appearance of imitation and follow. Look at the ubiquitous iphone Shanzhai, the appearance can be called the iphone's brother, and some of the C and G-Net dual-standby, far more than the iphone's phone calls, but the iphone's electronics store, system platform and applications can not be fully replicated. Once the ipad comes out, it can be imagined that the Shanzhai ipad will have the basic look and function features of a keyboard-free touch screen. But Apple's ipad is not just a computer, it's an online store built specifically for the ipad, and an integrated Internet social function. These shanzhai are probably difficult to achieve, at least not fully achieved. This is also the reason why the Shanzhai is still unable to integrate into the mainstream lake. Of course, the low price is their successful keyword, can satisfy the partial low-end consumer to the ipad "The Hunger demand", by this they also can let the live very comfortable. But more importantly, behind the ipad's "cottage hunger", many of them claim that "we can do the tablet", so why not take the first step and start to do better? When the Apple I-pad came out, the Shanzhai bosses "what are you doing?" When the ipad is still in the research and development phase. (Huang)
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