IPhone 5s/5c into China ahead of time: carrier's mind

The Apple Conference a day ago sparked an unprecedented surge of Chinese users ' big spat. But even if the comments refer to Chen as disappointing, the latest iphone 5s and iphone 5c are still the most anticipated products in the second half of the major mobile phone channels. Just as the market environment is no longer a single one, and Apple's thirst for the Chinese market has exceeded expectations, the latest iphone series has already made subtle changes in the interests chain. Compared with the past, this year's Apple new product launch is the most suspense of the conference, when the people who squatted in the middle of the night after discovering that the leaked information is almost completely "spoilers", they have spit slot iphone new products and even joked Apple into a "township enterprises." Apple's only surprise at the event was the price, which, with a 4488 yuan start price, shattered the expectation that the iphone 5c would become the first cheap iphone. There is nothing left but the importance of redefining the Chinese market. "This reflects the Chinese market as a lifeline to Apple, the importance of the Chinese market to Apple." "said Zhang, chief executive of the media. Chinese operators have already been prepared for the new Apple release. The launch of the new Apple Conference on September 11 was preceded by China Unicom's headquarters to launch an iphone new market ventilation meeting nationwide. "The timing of the new iphone launch is tight, and the new models are more complex than ever," he said. "China Unicom executives are anticipating Apple's two new iphone products," he said. Although Apple did not announce the final date of the launch at the time of the ventilation, China Unicom has made a plan to sell it beforehand. According to China Unicom's plan, starting from September 13, the first batch of new iphone products began to be in storage, and then began to make an appointment, China Unicom, the province before September 18, all the iphone outlets are required to complete the product warehousing, sign, on the Ark preparation, such as the first sales preparation work. This is a dead order. Because the iphone 5s and iphone 5c will be officially listed in nine countries and regions on September 20, including China. After the new product officially released, China Unicom, Chinese Telecom, Suning, Gome and other channels have released the booking information. Now that the iphone 5s and the iphone 5c are back on the back of the LTE network after the introduction of the iphone by Unicom and China Telecom, the company's cooperation with Apple is bound to fruition with the issuance of 4G licences. Operators of the Chinese operators have welcomed the best time to cooperate with Apple. But three of the mind. "When China Unicom and Apple are no longer the only ones, Apple is not as important to unicom as it used to be." "One of the Unicom insiders said. The reason why it is not as important as it used to be is that China Unicom, through its exclusive two or three-year partnership with Apple, has earned what it wants: a large number of high-end users and a high 3G user ARPU value, boosting Unicom's mobile business. In the first half of this year, ChinaUnicom's first half of the 3G business services revenue of 40.91 billion yuan, the proportion of mobile services revenue for the first time to break through the total number of 50%,3g users exceeded 100 million, an increase of 73.9%, in China Unicom Mobile users of the penetration rate reached 38.2%. Apple, on the other hand, is beginning to show signs of weakness in China Unicom's business pull. "After the iphone 5 listing, China Unicom has also been marketing in a variety of ways, compared with the iphone 4 and iphone 4S over the same period, the iphone 5 sales are poor." "The above unicom people are bursting with the material. He even believes that for China Unicom, it is time for Apple to retire. However, China Telecom and China Mobile have just begun to rely on Apple's iphone. "China Telecom's 3G users don't have a lot of high-end users and need an iphone to boost it." "For China Mobile, the introduction of the iphone can curb the ongoing outflow of high-end users," Zhang said. However, Tencent technology from the Chinese Telecom Wing terminal staff's mouth, it seems that there is not too much information on the iphone too hot. "Compared to the past, we have a more compact pace of work." Attention has not changed much. "said the person. Parallel importers fear the loss of the new iphone's "first bucket of gold" compared to previous years, this new version of the iphone licensed into China ahead of time, parallel imports of the living space will be how much squeeze? When Apple released its first iphone in 2007, people wanted to experience only human flesh from Hong Kong and the United States. Parallel importers make a fortune by making new iphone offerings in mainland China and overseas. Now, this time lag has completely disappeared. "Unlike ever before, many dealers sell the iphone's most lucrative first bucket of gold," he said. "Geek Digital director Wang Zhidi said. Wang Zhidi in Beijing Zhongguancun E World has its own stores, perennial distribution of Apple, Samsung, HTC and other mobile phones. But he thinks the overall impact is not big, because there are price differentials. In Apple's first iphone 5s and iphone 5c listings, nine countries (including Hong Kong, China) were included in the 16GB version, with a bare-metal price of $3970 and $3360 in the United States, while the Chinese mainland price was 5288 and 4488 yuan, The price difference is more than 1000 yuan, in Hong Kong's price is also cheaper than mainland China overall cheap 800 yuan. "From the market demand, the Hong Kong version of the U.S. version is still good to sell." "Wang Zhidi said. He boldly predicted that the iphone 5c design orientation is different from the iphone 5s, which attracts a large number of ordinary users. "Color diversity, cheap is the hard truth, the foreign contract only 99 U.S. dollars, this will be big sell." However, Zhang that parallel imports in the new iphone's operating space is not big. "The gap between the Hong and the National Bank is 800 yuan, considering the increase in the middle of parallel importers, as well as the mobile warranty, the attractiveness of carrier packages, the number of people who buy parallel imports will be reduced." "Domestic manufacturers care more about millet in appleBefore and after the new product launch, other handset manufacturers are not absent from the sidelines. "Fingerprints look good, others are unattractive. Finally looked at 5c pricing, well, basically suicide. Hammer Technology CEO Luo. Apple did not launch the rumored cheap iphone, and the 4488-dollar iphone 5s and iphone 5c are still on the high road. This has allowed Samsung, Sony, HTC and Nokia and other handset manufacturers to continue to engage with Apple's high-end new products head-on. "In the first half of this year, the high-end mobile phone market has been very tired, the user's power to change the machine is insufficient." Originally Apple and Samsung, now a few more to compete for this market, the future "2+1" pattern will be more obvious. "Zhang said. He predicts that "2" is still dominated by Apple and Samsung. The "1" position is not particularly certain, and handset makers such as Sony, HTC and Nokia have a chance to compete for a third deal in the high-end handset market. One interesting thing is that many domestic handsets made apple a competitor or even hit Apple. Now domestic manufacturers are not much touched by Apple's release of new products. In a domestic handset manufacturer's executive view, domestic manufacturers of the main products are the low-end, and Apple has consistently adhered to the high-end line does not have too much intersection. On the eve of Apple's new launch, he confided: "The power of millet is more powerful than that of the Chinese-made mobile phones in China's cool league." "He takes a 799-dollar red meter mobile phone as an example," according to our calculation, this must be a loss to sell, no strong cash flow to do support, the traditional handset manufacturers no one dares to follow. ”