iphone activation 3G High-end market first quarter growth will now be a small climax

iphone activation 3G High-end market in the first quarter will be a small climax three operators at the beginning of the new year to the high-end market at the same time, 3G a quarter of development is generally optimistic. But to really grasp the high-end market, speed up the 3G application innovation more important This reporter Lio Hongxiang star mobile phone has begun to become operators to seize the user's eyes and purse key elements. An excellent 3G mobile phone will undoubtedly make users excited, but also let operators and terminal operators smile. China Unicom's introduction of the iphone is showing this power.　　In particular, near the spring Festival, 3G mobile phones by many consumers in the purchase list. 3G user gradually activated in early January China Unicom announced its operating data for the month as scheduled. According to China Unicom statistics show that December 2009, its 3G users net increase of 920,000 households, the cumulative number of 3G users reached 2.742 million households, is approaching 3 million mark.　　For Unicom, which has officially launched 3G Business Services for only a few months, such growth is welcome. At the same time, China Unicom in the number of 3G user statistics in a detail, showing that its 3G user growth is accelerating. China Unicom statistics on the new 3G users to distinguish, divided into 3G mobile phones and 3G Internet card users.　　Statistics deducted from the monthly new users of the 3G card part of the December 3G mobile phone users are in fact from November to 600,000 households significantly increased to 888,300 households, the chain increase of 48%, nearly 50% of the increase in the number of 3G mobile phone users show that the growth is accelerating. This rapid growth cannot be attributed entirely to the iphone's listing, but it is undeniable that star-level 3G handsets such as the iphone are essential for operators to attract customers.　　More than half of the user's good experience with the 3G network can be achieved by interacting with the mobile phone. At present, China Unicom is probably the official commercial 3G, a rare good time. Previously, because of China Telecom by virtue of the first advantage, will be in the hands of the 3G brand speculation for a moment without him. Consumers are almost full of sky wing 3G advertising. And mobile relies on policy advantages, but also for its G3 to find a place.　　Only China Unicom's Wo brand suffers from the long construction period of the network, and in the first wave of the offensive to lose the opportunity. However, with the passage of time, the advantages of China Unicom gradually clear. Citic Securities analyst Bing pointed out that the current Unicom's market reputation is being established, WCDMA model to bring users a good experience will enable Unicom's two competitors to the advantages of the beginning to emerge. In particular, consumers of this technology system under the large mobile phone group of expectations, accompanied by a large number of W network terminals introduced, cash began to buy.　　Credit Securities analyst Lianping that this year Unicom monthly 3G new users can reach 1.3 million households, rather than the previous expected 1 million households. Growth ushered in a watershed if 2009 is the first year of 3G, 2010 will undoubtedly be the 3G to face the watershed. The network of the three major operators is becoming more and more perfect, and the competition is becoming fiercer. Live or Die, 2010 usersGrowth will be an important indicator. Especially in the 2G user market has become increasingly saturated today.　　3G has been seen as the only lifeline. To this end, operators are full of strength, trying to open in 2010 years to attack a "mountain", in order to next 3G "Gongchenglvede" to prepare. So operators of the extraordinary recruit, build flagship products, set up special Incentive fund, increase subsidy policy, reduce 3G tariff and so on, a series of 3G policy has greatly stimulated the 3G industry, promoting the 3G market development and growth, so that the current 3G users for the first time more than 10 million, 3G mobile terminals more than hundreds of.　　According to the authority of the investigation agency, Connaught, November 2009, 3G mobile phone sales up to 1.176 million units, the first single month breakthrough 1 million. In the case of China Unicom, with the help of the terminal, the growth of the end of last year is bound to continue to the beginning of the early years, in addition to the next spring festival consumption peak, it is likely to see a new wave of growth.　　Every year from January to March is the traditional communication industry peak season, the Lunar New Year, new entrants will become the telecommunications operators to vigorously develop users a good time. However, due to the lack of brand image in the early years, users ' recognition to China Unicom is not high. What is more, Unicom = low price + signal is not good enough. This will be a great challenge for China Unicom. And mobile terminals are expected to make up for the shortfall or divert attention from consumers.　　At the very least, 3G users who love Apple's iphone will have to enter the gateway to China Unicom, which lays a solid foundation for the future.　　As a result, China Unicom has recently begun a massive push to sell iphones, including by installment, in the hope of attracting more appu users. The end of the war opened not only in China Unicom focus on terminal selling points, China Telecom also high-end customers and star mobile phone link.　　Recently, in 2010 China Telecom CDMA Terminal industry chain annual meeting, China Telecom said that this year will adjust the subsidy policy for the 3G terminal, will eliminate the following low-end mobile phone subsidies, so that subsidies focus on high-end mobile phones. Yang Xiaowei, deputy general manager of China Telecom, said in 2010 China Telecom's CDMA terminal industry chain that the future will further encourage producers to launch more high-end handsets, especially in the 1000-2000-dollar mid-range.　　This year, no matter which manufacturer, as long as it is launched in line with the market demand of the Millennium 3G Terminals, China Telecom will give strong support, but for the lower end of the thousand-yuan mobile phones, China Telecom will no longer provide subsidies. With a certain market share, for China Telecom, to find ways to compete for high-end users to become this year's new goal. And before the Chinese telecom part of the provincial companies for the development of the needs of users, in the market to the low-end market trend, which caused the current network to support high-speed data services terminal less, and the pursuit of wireless access business market demand has appeared dislocation.　　This approach is the same as China Unicom, the use of mobile terminals to attract high-end customers in the network, and then through the 3G application to retain customers in the net. But the simple hopeThere is still a huge risk attached to the handset terminal. Chinese mobile phone Forum "mobile home" according to the poll statistics released by the "2009 Mobile phone Industry Report" shows that in 2009 domestic 3G year, 83% of users are still willing to choose 2G mobile phones, 3G mobile phone attention only 17%.　　3G has not yet had enough new gravity to attract customers, relying on only one or several mobile phones, still difficult to achieve the leap-forward growth of 3G. In order to catch the high-end market, it is very important to initiate the application of coordinated development. At present, three operators in the application of the force are accelerating, including software stores, telecommunications and mobile application base, etc. have been from the dark to the Ming dispute.