iphone App developer wins new user cost November surge 30%

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iphone App developer wins new user cost November surge 30% (Tencent tech Map)

Tencent Science and Technology (Lin Jingdong) Beijing time December 28 news, according to foreign media reports, mobile applications developers to win new users spend a lot of money, even if the application is free.

After a 4-month slump, the cost of mobile apps to win new subscribers has surged again in November, as many iphone application developers are busy preparing for the year-end holiday season.

The cost of getting new users for a free iphone app rose from $1.06 trillion in October to $1.38, an increase of 30%, according to Fiksu, a mobile application promotion firm. The October cost is the lowest cost this year.

Fiksu CEO Micaadel Micah Adler said in a statement: "We believe that the growth in mobile application promotion costs in November is due to developers expecting a big increase in spending in the holiday season this year, and the decline in organic downloads after the iphone 5 release." We expect that this cost and download will increase in December, as in the case of last year, many businesses have spent a lot of money preparing for the listing of a large number of new equipment and the increase in user activity and application discovery during Christmas. ”

In fact, the data released by Flurry in Thursday showed that user activity has grown dramatically this month and set a record for Christmas.