iphone Apps swaag.it: A new platform for self-expression

Recently, according to foreign media reports, Swaag.it is an iphone application, based on social platform allows users to express and share their own taste of fashion, objects to dabble in everything from fashion to gadgets. In fact, swaag.it borrowed the picture to share the application Instagram the successful mode, then added a little own creativity, this creative application since the introduction has been the user's pursuit and love.

Swaag is not a noun, nor a verb. It applies to men as well as to women, and it involves both fashion and food. Swaag.it is an expression of the platform, is a trend-promoting people in the community application. Users express their personality traits by sharing their preferences, habits, quirks and tastes. In fact, the idea has an idealistic feature that advocates a new way of life. Swaag.it was created jointly by Peter Chun, Alex Burgel and Mark Bufalini.

Recently it seems that a wave of pictures has been applied. Even Facebook realizes that social image interaction can improve user participation more than text interaction. "The biggest factor in keeping Facebook users involved in community activity is the picture," says Peter Chun. In this way, Facebook's eventual takeover of Instagram is reasonable, with the number of content users breaking the 50 million mark. Instagram is an in-depth excavation of the image application, based on social and mobile to allow users to enjoy beautiful pictures. Instagram and its competitors are based on these two dimensions to build the user experience. Swaag.it is not limited to the scope of picture application. As Peter Chun said, "Today's images are not limited to topics like friends, family and parties, but also a manifestation of culture, art, lifestyle and self-expression." ”

The swaag.it design is complex, and the development team designs iterations in the end to produce today's swaag.it. Swaag.it for both male and female users, with a soft gray background and a white border, based on a two-dimension user interface. It uses the current minimalist design style to keep users from distracting and focus on the main content of the swaag.it display, the picture. swaag.it Although the main simple wind, but did not sacrifice the beauty at the expense of its design is very beautiful, the user interface is also very intuitive.

Through swaag.it, users can share their lives and express their individuality based on pictures. Here, you can find anything that people share in the community, including bags, ornaments, shoes and costumes from all over the body. "Style and fashion are an important part of modern self-expression, and that's why we started," said Peter Chun. To the fashion category as the starting point, and then we want to expand to more categories, to bring people some surprises. "Sometimes there are pictures of food and other gadgets on the platform, and non-fashion content is very popular here," he said.

The user can edit every picture taken by swaag.it, modify its saturation, contrast color, brightness, apply 10 different filter effects. In addition, Swaag.it has added several tiers designed to motivate users to participate. "We've added a hierarchy to the picture experience that allows users to interact with pictures in a very interesting and unique way," says Peter Chun.

The user can display the label of the clothing brand in the picture, also can discover the most popular picture through the public share stream, so the user can follow the newest street to take the fashionable trend, also can buy clothes to seek inspiration for oneself.

In addition, swaag.it has added gameplay elements, including two features. The first is the badge feature, which allows users to issue a series of badges for other users ' images, including "hipster", "rocker" and "Nerd Alert", which can be categorized according to a specific badge for the style and fashion trends of the picture.

The second embodiment of the game elements is the "VS" function, but also based on the community of users to vote on the two fashion style PK, ultimately by the user based on their preferences to vote to determine the outcome. For example, a swaag.it user can vote to determine which of the Air Jordans and Nike Air Force is better, or decide which of the h&m and Zara's dress shirts are more suitable for casual wear.

Ultimately, Swaag.it wants to be a picture-sharing community, with a picture-sharing and seamless brand-label integration that allows consumers to generate product consumption. "We want to be able to visualize and visualize the things that make up people's lifestyles and inspire them, and ultimately let other users click on them so that other users can consume them and use that lifestyle to get to their own lives," said Peter Chun.

Swaag.it wants to nurture a fashion-up community and motivate them to share in every aspect of their daily lives. Peter Chun said, "Everyone is a cultural individual, they are in different geographical location, music taste and values are not the same, these elements can produce subtle different fashion style, which is embodied in jewelry, hairstyles, tattoos, bags, jewelry style." We just want to create a platform where people can share and discover these things. ”

If you want to use this app, you can download it (http://itunes.apple.com/us/app/swaag/id519895337?ls=1&mt=8).