With the iphone 6 and iphone 6 Plus online, the iphone, which was not popular in South Korea, has surged in market share, which has overtaken market share by more than 30% this January, and has also triggered a change in the pattern of hand-travel.
The current 33% per cent share of iphone products in South Korea has hit a record high for the iphone since entering the country, up more than twice times the iphone 4 and iphone 4S, according to data from 21st.
In the hand market, the iphone compared to Android 1:9 last year, many Korean game makers even only launched Android version of the game, ignoring the iOS platform, and with the current increase in the iphone share, the pattern has been completely overturned.
The current three mobile phone brands in Korea are Samsung, Apple and LG, the market share of 44%, 33% and 14%, many game manufacturers have quietly changed this January, synchronized launch of the two-platform game, and also for the iOS version of the depth of optimization and revision.
South Korea's gaming industry says this is because the iphone 6 and iphone 6 Plus were released, quickly satisfying the likes of big screen Korean players, leading to market differentiation. The smooth operation of the iOS platform and the stable and secure mall mechanism have led to more players choosing a big screen iphone instead of a big screen Samsung or LG when they change their new phone.
Players said that the Android platform in the security mechanism, game operating stability, with the iOS platform there is a certain gap, in addition, "better use", "Good Game" is their main reason to change the camp, in addition, the iphone in South Korea, the increase in the subsidy policy is gradually expanding, which is one of the reasons.
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