IPhone vs Android: The war around the clouds

June 9 News, a few days ago, the U.S. Science and Technology blog Reading and writing network writer Dan Rovensky (Dan Rowenski) published a signed article that Apple and Valley two companies, although it is a competitor, but two companies are taking a completely different strategy.

Cloud services are different for two giants, and for Apple, cloud services can help sell their devices, and for Google, artificial intelligence is based on cloud services.

The following are the main contents of the article:

Finally, I sold the old ipad 2 and bought a brand new ipad Air. I didn't want to, but the latest hardware product with every major platform is part of my professional ethics. It's a bit redundant, but I'm still a little worried that the iOS 8 beta won't run on the ipad 2.

I was going to buy 16GB, but during the purchase, Apple Store staff recommended me to buy 32GB iPad Air, "Most people find that 16GB capacity is not enough." "he said.

It surprises me. For the past three years, I've been using the 16GB IPad 2, and I've never seen enough memory. All my music is stored in the cloud (through Spotify), and my movies and books are stored in the clouds through Netflix, HBO go, or Amazon. I won't use the ipad to take a lot of pictures, most of them are just screenshots. I've installed a lot of apps, but most of them don't take up a lot of space.

Anyway, I don't need to buy a 32GB iPad. My stuff comes from the clouds and doesn't exist on my device. Some people call it environmental intelligence, which I call convenience.

I was fascinated by the new OS X and iOS 8 operating systems that Apple unveiled at the WWDC Global developers Conference last week and the huge improvements in cloud services. Finally, I'm thinking that Apple is clear, so that computing exists in the cloud, not the device itself.

But if you take a closer look at Apple's launch and study how it works, you'll find that cloud services are not the main feature of iOS or Mac OS x. For Apple, cloud services are a way to achieve a goal that allows you to use and buy new products such as Macs, iphones and ipads. I can't say exactly why, but at this WWDC conference, Apple's cloud-related services have made me feel slightly wrong, making it difficult for me to correctly point out the key.

I've been trying to figure out the real cause by looking at other people's perceptions of Apple's icloud new service. But no one came up with the point, and when I saw the view of Andreessen Horowitz, a venture capital company Anderson Hollowitz, Bennedict Evans, I suddenly realized.

"It's obviously a competition with Google," Evans said. What Google is doing is radically different from Apple's. For Google, equipment is dumb glass, and intelligence is the cloud. But for Apple, the cloud is just sub storage, and the device is the smart one. ”

IPhone vs Android: The real key point is different

When I write about the potential of mobile computing or try to explain the subject to a friend, I usually subdivide it into some basic but advantageous factual basis.

-Smartphones in people's pockets are powerful computers that are more powerful than laptop products a few years ago.

-Smartphones are windows that lead to the information world and can help people perform their tasks in everyday life.

-These ubiquitous computers, in our pockets, are linked to information around the world, and all aspects of human activity (all business, communication, etc.) will be affected.

These are the basic facts that define mobile computing. In addition, it comes down to personal needs and objective brand preferences. Some people like Android, some like iOS, some like Windows Phone, and so on. But, from the point of view of Google Android and Apple iphone, there is a deeper implication.

For the rookie, the idea is strange but it is evidence of its importance. Android is a platform, and the iphone is a product. Yes, there are some cards in the Android camp that are worth mentioning, such as Samsung, but this is not a war between equipment makers. What we are talking about now is a "competition" around the operating system that is not limited by any specific equipment or iconic products.

The competition shows some very different views about computers and how best to serve users. The first is Apple, a computer manufacturer whose products no one can rival, and all the things Apple has developed to serve its products. Internet？ Of course, the Internet can help Apple sell computer products. Cloud？ can help Apple sell computer products. Pictures？ Phone? Sms? Application？ A developer? All this can help Apple sell computer products. So it is in Apple's interest to make these computers as attractive and efficient as possible, not just "dumb glass."

Google, by contrast, is not interested in selling computers, at least not at all. Google has a strong interest in computer technology, because the computer technology and the people who use those computers create things that are above all to Google, and that is information. As for Android, Google's goal for the platform is to make sure everyone on the planet has a computer that can connect to the Internet. More computers means more people are counting, and more people are creating information. Then Google can make that dumb glass a window into the information world and sell ads.

"I've said this before, and Apple's innovation revolves around hardware and software, which Google can't replicate," says Evans. Google's innovation revolves around cloud-based artificial intelligence and machine-learning services that Apple has struggled to achieve. This is not the way to ' scare off all the teeth ', reflecting the basic qualities of the two companies. Google wants to improve the user experience by reducing page load times, while Apple wants to improve the user experience by simplifying page scrolling. ”

After a while I found that the most confusing thing about cloud services in IOS 8 and Mac OS X Yosemite is that Apple is doing everything to keep me from buying Apple's computers and using Apple's platform. For Apple, the cloud is not the perfect product for providing you with ambient intelligence anytime and anywhere, it's just a dumb store, a structure that provides continuity between devices. If environmental intelligence is a by-product of cloud services, it would be nice if it helped Apple sell more computer products.

Google, which is infatuated with information, is also serving its purpose. But the concept of "cloud based artificial intelligence and machine acquisition services" is more effective in driving the computer revolution than just developing a better iphone.

The ubiquity of intelligence from the cloud also means that I don't have to buy an expensive 32GB IPad Air for Apple's profit margin. What I want is a 16GB matte glass and metal product that runs just the Apple operating system and can serve as the world's window of information.

(editor: Mengyishan)