IPhone6 so big IPhone7 why go back to 4 inches?

When the overall market environment is poor, any rumours will not be out of the picture. This is no exception even in the smartphone market's long-standing dominance of Apple. More recently, there have been more rumors about Apple handsets in the media: 1, iphone 7 will be launched next September and will expand its lineup to include 4-inch IPhone 7 models in a large screen. 2, Apple will release 4-inch iphone 6 next year to attract users who are not interested in large size display phones. 3. Foreign media reported that Apple will hold two new iphone launch next year, expected in the spring, one autumn. 4. Apple 5C will be discontinued next year, becoming the most short-lived model in Apple's history. If these rumours are carefully scrutinized, why are the iphone 6 and plus sales so hot that Apple is back on the 4-inch front? According to data analysis, the iphone 6 and plus sales since the sale or has exceeded 50 million units, the iphone 6 Plus in the supply chain is constantly out of stock in the situation, or to nearly crush Samsung's situation, access to large screen mobile phone 41% of the market share. Apple's total market capitalisation, which relies on the iphone 6 and plus's super high, is at once more than $700 billion trillion, pushing Apple to the trillion-dollar market. But as Apple's big-screen phones continue to make miracles, Apple is trying to adjust its strategic move back to the 4-inch handset, asking why Apple has to adjust. What are the hidden crises behind big-screen mobile phones? What should Apple do next to market changes? One, repeatedly to the market compromise, do not think of change into mediocrity in the past, Apple is a core driving force for innovation, regardless of how the market changes, consumer trends change, Apple has been kept kuiranbudong. The proud Apple, stubbornly, believes that customers do not know what they want, but rely on disruptive innovation to help customers make choices. On the size of the problem, Apple has always thought that the essence of mobile is portable, in order to facilitate the user single hand operation, 3.5 inches will be more appropriate, 4 inches should touch the limit. In fact, the iphone 4, the iphone 4S Two classic models have indeed achieved a very impressive market performance, not only to redefine the smartphone, but also to help Apple in the high-end market dominance, the market and brand is a double harvest. However, with the market on the Samsung Galaxy Note series of large-screen mobile phones, consumers are beginning to pursue the fashion sense and experience of the products, Samsung by virtue of the large size of the brand advantage, is constantly devouring the part of the Apple market share, so, in order to adjust the size of the mobile phone, Apple began to fall into anxiety, but reluctantly began to compromise. The first compromise was the launch of the 4-inch iphone 5 at the end of 2012, with Apple using 16:9 of the scale to lengthen the size of the device, which has not had a noticeable visual impact, and Apple has been criticized forIn a conservative, not a direct threat to the three Galaxy big screen mobile phone market. The second compromise, in September this year, was the launch of Apple's 5.5-inch large-screen handset, the iphone 6 and plus,4.7, which broke the fastest sales record for Apple's smartphone devices and, as expected, rival Samsung's three consecutive quarterly performance declines. We found that the apple in succession to the market compromise, in fact, are passive war, unprepared. One, the IPhone 5 is full of problems, and did not complete his intention to rely on new models to rebuild the brand after jobs. Second, the IPhone 6 series big screen mobile phone led Apple to the prosperous, but the expansion of the screen hardware upgrades, but for Apple is a weak and innovative compromise, won the market, but it is hard to be proud. Apple, instead of being carried away by the short-lived market boom, chose to change quietly on the eve of the crisis. Why can't apple gamble on big-screen phones? 1, big screen mobile phone is an epidemic trend of products, do not have the core competitiveness. Although the Apple layout of the big screen phone later, but the iphone 6 Plus one out, or swallowed up most of Samsung Glaxy series of mobile phone market, it is not difficult to find, big screen mobile phone is in fact lack of brand ownership and dependence, accustomed to Samsung big screen mobile phone users naturally transferred to the Apple camp. Apple's victory over the big-screen phone is actually on the iOS system, which is not associated with hardware. 2, the screen size is not the bigger the better. Assuming that the iphone 6 phone users are directed to the screen, plus 6, larger size, better experience, the price is only 100 dollars, the user has no reason not to buy plus, but in fact, the iphone 6 sales, plus is not as big as 5C sales. Obviously, the big screen is not the first consideration, nor is the larger the better, the user will find a balance between the big screen and experience, from the portable, practical, experience and other factors on the comprehensive consideration, choose the appropriate screen size. 3. The larger the screen size the more the problem of exposure. After the iphone 6 series has been released, Apple has been plunged into various door events, bending doors, hair doors, recall doors, exploding doors and so on. At present, the big screen mobile phone is only a boost in battery, because there is more space for the battery module, in addition, the large will cause the mobile phone very inconvenient to carry, the risk of broken screen is elevated. Users have a higher risk of choosing a large screen phone. 4, big screen mobile phone 6 and plus best-selling, pulled up Apple's position in the smartphone market, but behind it is to swallow its own ipad market share at the expense. It has long been reported that Apple is leaving the ipad Mini product line to avoid clashes with big-screen handsets. In addition, the ipad market has continued to slide for three consecutive quarters this year, in addition to the ipad's own product problems, and the big screen phone's positive impact on the relationship. 5, big screen mobile phone won the market but lost technology.Many people have seen the stunning sales of Apple's big-screen handsets, and the company has been quietly praising Apple, but Apple may not think so. Big screen mobile phone bottleneck is obvious, after the heat consumers will tend to more practical and convenient products, Apple is worried about, using the big screen mobile phone last big move, Apple next how to do? Can imagine if a 4-inch cell phone hardware upgrades enough to subvert the power, more than the screen can bring users experience expectations, users will resolutely abandon the big screen mobile phone and choose the overall experience of a better 4-inch mobile phone, so rumors of Apple to rearrange the 4-inch mobile phone is not groundless, It is the key option for Apple to carry out strategic deployment. Apple still has a 4-inch handset as its base and expanded its technological innovations, extending in the direction of battery power, flexible screens, tight-edged controls, and so on. Third, the response to market changes, Apple's next step in the entire smartphone industry has been a big change. Low-end market into the deadlock from market share to price war to patent war, high-end market users have become saturated, new products in the lack of hardware innovation is difficult to stimulate consumers to create a new purchase behavior. At the same time, smart-phone equipment manufacturers everywhere, the competitive environment is worsening, Apple has no proud capital, any counter market strategic behavior risk is related to fate, so Apple's next step will be gradually adjusted. In order to meet the needs of more segments and market segments, many handset manufacturers are accustomed to using combination models of tactics. The conventional strategy is to lengthen the front line and lay out separately in the lower-middle high-end handset market. High-end to do a flagship, in the low-end to do a siege of the competitor's killer model, to achieve a comprehensive coverage of low and medium-high population. Apple has been experimenting with combination models from 5S, however, the combination of 5s/5c is not clear, 5C is not the opinion of the analysis of the cheap in the low-end market layout, but the concept of beautiful fashion in advance, with humble innovation, highlighting Apple in fact, in hardware innovation is also a rough spell. Finally, as you can see, the IPhone 5C is not nearly as good as it is, and is likely to be discontinued next year as the most short-lived mobile phone in Apple's history. But this does not negate Apple's strategy of choosing a combination model for the market is wrong, but Apple will further enrich the model. After all, the overall consumer market segmentation trend is obvious, the answer is to enrich the product line, the introduction of portfolio lineup, in addition, as the product hardware updates accelerated, consumers are increasingly critical of the mobile phone, Apple may also shorten the product release cycle, from one to two times a year, To cope with the acceleration of consumer updates on smartphone devices. It is rumored that Apple is likely to be able to layout on a rich size, launch a 4-inch, 4.7-inch, 5.5-inch combination, and release the iphone 6S in the spring and the iphone 7 in the fall, what do you think? Large-screen mobile phone is a popular trend, but at the same time there are easy to bend, high power consumption, battery endurance, and so on, on the other hand, many mobile phone manufacturers are in the big screen mobile phones, which will make Apple face more fierce market competition, AppleBig-screen mobile phones do not have too many advantages on the hardware, while the overall consumer market tends to fine differentiation, not all users like large screen, there is a considerable part of the more attention to mobile phone portability, so the development of 4-inch iphone 6 will be the perfect way to attract new customers.