"Iron and Steel Online auction" Business, is it a tough or sweet pastry?

--hit the money just to make a yell? Steel http://www.aliyun.com/zixun/aggregation/10389.html "> Online auction business in China is definitely a novelty. Just yesterday morning at 10, the so-called China's largest spot trading platform for steel-"Your steel NET" is to eat a steel net shot "crab." As early as a week ago, Guangzhou, Shanghai, Tianjin, a number of steel mills in charge of the owners and steel traders have received the invitation to participate in the steel auction, and even my work mailbox has received the relevant activity news, the content is mainly invited to participate in the September 28 steel bidding activities. I looked at the activity information, the product price per ton below the market 650 yuan, the auction is the North Taiwan hot roll. Prior to the Guangdong region, most of the steel traders also received notice, "your steel Net" the original steel snapped up activities to stop, for the steel auction activities make way. To be honest, before the steel snapping activities, is to let discount sell inventory. is the steel auction a blow money just to make a yell? And not all the buyers are interested in the bid? But I couldn't help but in yesterday morning to gather a lively.


--150 home Concern, 20 companies bid auction, close to 10000 of the visit, below the market price of 200 yuan deal! The same day the steel auction scene atmosphere is good, but two hours of auction, let me feel a little time limit seconds kill the taste, a few interested buyers bid and snap mainly focused on the last 20 minutes or so. 1 hours after the auction, "Your Steel Net" released the number of the auction. According to "Your steel NET" official external data: at the September 28 Matinee steel Auction, 100 tons of North Taiwan hot roll 4660 yuan per ton successfully photographed, by a Guangdong trader-Foshan Jin Lihao Trading Co., Ltd. to take the goods. Auction activities concerned the number of close to 10000 people, the actual number of enterprises involved in about 150. Because the whole process I have to pay attention to the site traffic and bid, the above published data, I think the basic approach to the facts. Below the market price of more than 200 yuan auction transaction price, 10000 People's concern, 150 business participation, these figures for our iron and steel auction business in the future development trend has a how to predict? As a steel trader, steel mills on such a transaction results have their own ideas? and return to the fundamental, from China's largest steel spot trading platform "your steel net" to do this ice-breaking net shot, steel online auction business is a tough or incense paradox? Will there be other vertical steel-electric merchants that follow suit?


--Steel auction, who is the biggest beneficiary? When it comes to steel auctions, usteel.com is definitely not the first. In early 2010, the gold net had organized a bid. In our usual knowledge, the bidding is generally the subject of disputes or unsalable goods. In the process of a steel auction, there are three roles in steel mills, steel traders and steel trading platforms. For steel mills, the positive expectations of the steel auction is actually very direct, that is, the hope that through the auction to achieve higher than the average market expectations of earnings, especially scarce products. and steel mills also hope that through a small amount of a auction, the dealer's market expectations and average price. Fundamentally, the dominant side. Some friends from around the feedback learned that the participation in the auction of steel traders, are very real, is running below the market price discount. If close to the market price, the preferential difference is not obvious, the interest of steel traders will be sharply reduced. Throughout the auction, "your steel NET" is mainly a steel auction organizers, to provide security and hardware and software system support, the withdrawal of the Commission in return for the transaction. In the early days, the most direct benefit is the small steel trader, the offer is the deal. As for steel mills and "your steel Net" may be more of the steel auction business test water feedback, there are some lively yell.





--Real Purpose: Big ambition, through the whole industry chain? Obviously, the interests of the above three parties are very simple and clear. However, if you want to take a deeper layer, "your steel net" to do this thankless job may want to eat more than just a little commission. Admittedly, this auction, I think she also did not get any real income. Perhaps the real purpose of the steel Trading center platform, Usteel.com, is to look to the third party platform role of steel trading to pull both the supplier and the purchaser of the steel trading business onto the platform, and to integrate the logistics, capital and credit to achieve the purpose of the entire trading chain. This is the author's bold guess. All along, the steel industry vertical portal E-commerce Development slow, the root cause is not a clear business model. Dozens of of the size of the steel E-commerce platform in the field of burning money to explore all failed to make a breakthrough. Usteel.com as one of the leaders to make this attempt to have a far-reaching consideration and purpose behind. The steel auction of this stubborn must not be easy to chew, as to "your steel NET" can rely on the leading position to make the business sweet and pastry, we wait and see. It is reported that the national Day holiday after the end, there will be at least 10 times times larger than this time the special steel auction. What's the next scene? I will continue to pay attention to.