is a person's loneliness, but achieved a group of people's Carnival

The group Carnival, which is directed by the cat, has become a "shopping festival" in the. The business is starring, the consumer is the crowd actor, everybody plays very happy. Just bitter Express, as "Juwu", they are afraid to "burst the warehouse." The cat's opponents are not to be outdone, Suning, Gome have run to join the fun. Under the line of the major shopping malls are lonely, lively in the slightest worse than the line. This reporter Wang Wang Lu Lin na Hangzhou, Changsha report

Day Cat: 13:38, sales 10 billion

"1 hours 10 minutes, Alipay total sales 2 billion", "13:38, Alipay total sales 10 billion".

Hangzhou huaxing Times Square on the third floor of the cat headquarters on the big screen constantly update the real cat real-time trading situation. On the big screen on behalf of the Hong Kong retail industry in August this year average daily sales, Shanghai Golden Week large and medium-sized commercial enterprises total operating income, the United States Network Shopping festival, "Network Monday" 2011 Sales of three lines, by the day of the cat's daily sales exceeded.

The cat's "double 11" promotion has now entered the fourth year, according to the Cat President Zhang Yong said, it is still experiencing "pulse-type growth."

Yesterday's "1111 shopping Carnival", only the cat platform of the participation of businessmen have million households.

November 11, 2012, 2 hours 19 minutes refreshed last year records, reached 3.37 billion yuan: This is equivalent to only 139 minutes, the national 538 million Internet users per capita consumption of 6.26 yuan.

Because the network is too busy, almost every consumer in the early morning of yesterday encountered the inability to take the goods, unable to pay the situation. Alibaba Group secretary General, chief risk officer Shaoxiao at 1 o'clock in the morning in a hurry to appear in the Media Center gathered a large number of reporters, acknowledge that the "double 11" began 2 hours after the start of the queue, "has done a full technical preparation, but the flow of payment process also requires the banking system, such as the overall external environment."

After 3 o'clock in the morning, the cat and Alipay system gradually stabilized.

Merchant: Certainly not make money, hope to be able to draw flat

Businesses seem to have little expectation of a "double 11" profit. New light jewelry electric business operations company Amoy General manager Yang, "Make no money are not considered, we certainly do not make money, but hope to be able to play flat or a slight loss."

As of 14:02 yesterday, the top 10 shops in the day of cat sales are "traditional goods", Jack Jones, Raleigh Home Textiles (002293, shares bar), camel costumes ranked before three. And to 18:45, Jack Jones official flagship store overall sales breakthrough 100 million yuan, become the first day of the cat broken million shops.

For "Traditional goods", a 100 million-day sales line is almost impossible to complete. "Many traditional brands have been difficult to separate e-commerce and traditional retail areas," said Tian Cat President Zhang Yong, "business layout will be based on the characteristics of E-commerce changes."

Consumers: The benefits of things in the blink of an eye

Yesterday, a ID for "like Heaven," the mother posted on the forum of their own "double 11" of the eight harvest. "This year a lot of affordable things can not be robbed, the blink of an eye time is gone." "The reporter notes that those crazy low-priced goods are not" unlimited supply ".

However, yellow diamond buyers subsidence 珺 love Taobao, "double 11" but not a cold. "In the case of clothing, most of the following 50 percent are 2011 and summer and autumn clearance products, even if not double 11, is also a very low discount," subsidence 珺 said.

Express: Profit growth at snail's pace

Singles Day, the cat, merchants, consumers are all hi, but the courier industry has assumed a "burst warehouse" pressure.

It is reported that the double 11 period, most of the Taobao shopkeeper promised 3-7 days to send goods, for 3 days to send the goods. But after the delivery of goods, it will take 3-5 days to reach the hands of customers. Shipment volume The first peak will come on November 12.

11th, the reporter interviewed several express enterprises in Hunan, and did not find a "burst warehouse" situation, but the peak of the courier is 12th after. Hunan Yun da Express General manager Ma Hongping also said that the new increase in orders will be November 12 or about 10 o'clock in the morning to come out.

"Even if orders increase, Hunan Shentong will not burst this year," he said. "Hunan Shentong general manager Gu Shuirong estimated that this year Singles Day, Hunan Shentong Express Peak is expected to reach 250,000 votes/day." However, the volume of business has multiplied, while profits have increased at the snail's pace.

Our gross profit is about 0.5 yuan/single. "Gu Shui Shui does not deny the profit of Singles Day," small profits but quick turnover, such as we make 10 votes when earning 20 yuan, now may do 20 votes to make 20 yuan, but operating costs increased. Taobao customers down the express order profit, mainly peers do not make up, will order price directly to the bottom line to do. ”

China Express Consulting Network chief consultant Xu said, if the current status quo, E-commerce may be lower than the market price sales, capital preservation sales, the first price and then discount sales, shoddy, express industry prices war, will lead to the quality of service is not guaranteed, "relevant departments in price and service quality to increase supervision."