is destined to be a turbulent year in the electric business industry

Jack Ma stepped down Alibaba CEO, lead the formation of rookie network, Orchid Pavilion Set potential NYSE listing, June, the power of the war, the traditional crocodiles have settled into the platform, the Internet financial oncoming fierce, Beijing East Ali IPO rumors choppy, Beijing East Asia Cap ... 2013 Electric business drama constantly, and with the past is very different, the electric business giants are more and more organized, strategic layout is gradually clear, platform pattern is becoming increasingly clear.

Eight, recount, is now the true portrayal of the electricity business world. And in the 2013, these giants of the electric business industry, the immortals that are crossing the sea, will give us an avatar? What are some of the things that are going on in the electric business competition? We are looking at at the same time, but also for the gentlemen of the 2013 electric business industry ten trends, trying to outline the magnificent electric business era of a little spray.

1. Mobile Power quotient Wave

The number of smartphones and tablets activated in China, up to June this year, is 261.3 million, accounting for 24% of global smartphone and Tablet PCs, according to research by authorities. The popularity of smartphones and tablets has greatly reduced the threshold for Internet access and the learning costs of online shopping, particularly in the three or four-line cities. The strong rise of the micro-letter, the Big three bat has accelerated the layout of the mobile Internet entrance, the increasingly sophisticated mobile payment technology, the platform mobile end of a straight line of data soaring, all indicate that the mobile internet has spawned an unprecedented huge flow of the entrance, PC end of the electronic business enterprises in the mobile end will face a new and decisive shuffle, now the electric business business-to-business market has passed, more than half of the company, Consumer-to-consumer Taobao 80% Absolute lead, then the next electric business King, will be born in the mobile electricity business.

Innovation Index: ★★★★★

Difficulty Index: ★★★★★

Comprehensive Rating: 10 points

2. Electronic Business Finance

The impact of the balance treasure on the financial industry is revolutionary, its Cooperation Fund Tianhong fund has reached 15 billion, far more than other traditional monetary funds. Many people are therefore aware of the potential and market size of the electricity business. Looking back, the electricity business finance is not the balance treasure start, as early as last year, Alibaba, Suning, Beijing-east and other electric giants have launched the supply chain financial loan services, while the Beijing-East Acquisition network Silver Online, the major banks have launched a series of electronic business platform and targeted to launch a variety of electronic business management products, traditional insurance investment companies are more and more to test hydro-electric business, This series of financial incentives for e-commerce market, so that between the electric business platform, and even between the traditional financial enterprises, has been very obvious in the electric business financial infighting situation, the electric business finance has become a battleground. It will be a long way to go before the commercial state is finally set in the financial form. In this field, Ali loans and a series of financial products from its Alipay system seem to have taken the initiative.

Innovation Index: ★★★★★

Difficulty Index: ★★★★☆

Comprehensive Rating: 9.5 points

3. Large data

The big data age has come.

For the electric business industry, the importance of data is beyond doubt, surrounded by large data, data warehousing, data security, data mining and analysis has become the future of electric business enterprises to win the key and profit focus. Taobao and Jingdong in the recently held platform Sellers Congress, have stressed a point, that is in the future, will open more data to the platform for its use, this shows that for the brand, the data increasingly important. The application value and potential of large data is becoming more and more known, large data for the electric business enterprise, is a gold mine to be mined, and from which to dig gold or gravel, it depends on whether a company has good enough data mining and data analysis talent. In a word, the analysis and use of large data is self-evident to the importance of the future electric Business enterprise, which will be one of the continuing trends of the development of electric business.

Innovation Index: ★★★★

Difficulty Index: ★★★★★

Comprehensive Rating: 9 points

4.c2b

The development of e-commerce has present a mature industry, and the rapid development of Internet has also promoted its further improvement of the user experience. Chinese Internet users have developed a huge base, and consumption habits are increasingly rational, buying behavior is becoming more and more mature, which will inevitably lead to more diversified shopping needs, therefore, around to meet the personalized needs of consumers flexible supply chain operation would have a very considerable prospect, Thus developing into an irresistible trend of the electric quotient. There is no doubt that C2B is a higher stage of user experience, while personalized customization service is a higher stage of C2B development. When the net buys the user base to be big enough to support the individuality difference consumption demand, the C2B mode will welcome the spring which belongs to oneself. Taobao based on the C2B model of personalized service "Poly Customization" is one example, through the Internet mode to maximize the aggregation of user needs, thus affecting manufacturers and supply chain, to achieve high personalization and low price balance.

Innovation Index: ★★★★☆

Difficulty Index: ★★★★

Comprehensive Rating: 8.5 points

5.o2o

China's E-commerce market O2O after a long and tortuous way of groping, online and offline through, will open up a huge consumer market, so we can conclude that O2O has a very bright future. Group buying is the classic model of O2O, in China's electricity market, in recent years, the group buy electric dealers experienced incentives and brutal shuffle, now the O2O model into a more rational and mature stage. As the dust settles for group buying, more funds in 2013 to the flow of such as hotels, air tickets, education, hospitals, catering and other O2O subdivision areas, O2O is leading a change in electricity, offline services can be paid online, offline merchants can finally be like the electric business enterprises to see the specific marketing effect, This gradually formed biosphere will attract more online merchants to integrate their business and online organically, which will form a huge O2O industry chain.

In the electric business enterprise, Suning easy to purchase in June implemented the line the same price strategy, become the first dual-line retail enterprises in the same price, although there are still to be perfected in the implementation of the place, but you can see that this consumer can be selected online products, in the real store after the purchase of a single, can also be realized from the store, return , after-sales service-related functions of the model, will provide users with more good online shopping experience and protection. With more offline business participation and more styling services available, O2O has an inestimable future to look forward to.

Innovation Index: ★★★★

Difficulty Index: ★★★★

Comprehensive Rating: 8 points

6. Cold Chain electric business rise

Since this year, with the cold chain distribution technology and equipment gradually improve, the cold chain of electric operators seem to have found some feasible way of operation. Shun Fung optimization, Cofco I buy nets, days of the cat, Beijing East, Suning and other easy to buy their own fresh platform, relying on the increasingly mature cold chain distribution, strides in the cold chain of the search road.

In the field of electric business, cold chain Shangzhichen one faction, compared with other electric business peers, the main consideration of the cold chain is the cold chain distribution of the "last kilometer" of the completion, which requires a very high threshold. Not only requires a high degree of integration of the entire industrial chain capacity, but also the whole cold chain distribution links to control and grasp. Cold chain distribution in the logistics distribution is known as the "Everest Zone", said, now with the continuous improvement and exploration of electric business enterprises, has gradually found a targeted from warehousing to distribution of effective solutions, with the gradual improvement of technology and equipment, the rise of the cold chain of electricity will be more and more attention.

Innovation Index: ★★☆

Difficulty Index: ★★★★★

Comprehensive Rating: 7.5 points

7. Vertical Electric Dealer

The development of the electric business is now, it can be said that from the chaos to gradually rational course, when an industry has gone through the warlords and the state of horse racing enclosure, will inevitably enter a need for innovation to drive the stage, this innovation is to meet the personalized needs of consumers of innovation, which is also a vertical electric business in the rise of a historical background.

When the user base of the network is large enough and the user needs to be subdivided, many vertical electric dealers can meet the corresponding subdivision fields.

The advantage of the vertical field is focused and professional, able to provide more in line with specific consumer products to meet the specific user's custom, so it is easier to obtain user trust, thereby deepening the product's impression and Word-of-mouth transmission, the formation of brand and unique brand value. Therefore, the rise of the vertical electric quotient is also the result of the development of the electric business to a certain historical stage, now it seems that this trend is more and more obvious.

Innovation Index: ★★☆

Difficulty Index: ★★★★☆

Comprehensive Rating: 7 points

8. Multi-platform operation

As Liu in the 2012 annual meeting of the famous verdict: "Do not put eggs in a basket, if today you also told me that my platform 90% of the sales are also on Taobao, I tell you still dangerous." If you can successfully distribute your brand to two to three platforms, so you don't worry, this place platform does not do well, you can put on another platform, you only have no fear you have to live environment, your life does not belong to your own, others happy you will be very high, If someone is unhappy, you will die immediately, the truth is very simple, but it is true. "Since 2013, with a lot of the single focus on a platform for sales of electric dealers, more electric enterprises have chosen the entire network platform operation, there are many enterprises through the distribution of the way to achieve a full network platform of the goods, this will be a continuation of the trend."

This is a "do not put all the eggs in a basket" strategy, but also a healthy state of enterprise development. June Electric Business War, the network has platform for businessmen to "two choose one" message, but also let many electric business enterprises realize that the whole network platform channel Development, not only a full spread of the operation strategy, but also the fate of their own brand to control the only way.

Innovation Index: ★

Difficulty Index: ★★★★☆

Comprehensive Rating: 6.5 points

9. Fine Management

Electric dealers have said farewell to the horse race enclosure, large-scale market-grabbing stage, the electrical business structure has gradually become clear, extensive management model has become increasingly not suitable for the future development of electric business enterprises. Farewell to the flow of dividends, the next electric business enterprises are faced with the problem is how to get more and more expensive customers, how through the meticulous operation of CRM to serve good customers, so as to achieve two of purchases.

Fine management is a kind of internal force competition, is the capital cooling era of enterprises compulsory lessons. Fine management, minimizing the resources of management, minimizing management costs, and covering every aspect of enterprise operations, every detail. The reduction of cost means the improvement of profit acquisition ability, so fine management will become one of the future operation trends of electric business enterprises, which is also an important criterion to consider whether the development of an electric business enterprise is healthy.

Innovation Index: ★

Difficulty Index: ★★★★

Comprehensive Rating: 6 points

10. Social Marketing

The development of e-commerce is based on the internet thinking, which is destined to be genetically related to social media based on the development of Internet thinking. Flow and conversion rate is the eternal proposition of electric business enterprise, in the high cost of flow acquisition, capital cooling, internet advertising costs are soaring today, through the lowest cost input to obtain the best quality new customers, has become the top priority of the electric business enterprise; Meanwhile, the demonstration of social media on evaluation has more and more influence on people's purchasing decision. , people are more willing to trust the evaluation and recommendation of the Circle of friends, social marketing to do a good job is to improve the conversion rate of the important weight. Therefore, how to do well the socialization marketing will become more and more important to the electric business enterprise. It can be said that through the study of user behavior decision-making psychology, mastering the nature of the future marketing, the use of social media into the socialization of E-commerce has become a common strategy of electric business enterprises.

Innovation Index: ★★★☆

Difficulty INDEX: ★

Comprehensive Rating: 5.5 points

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