Is Employee information privacy protection, or is there a larger strategic layout

Yesterday, Jingdong Mall intranet published an article on "Mobile Instant messaging tool Use notice", this direct to the East Beijing staff of nearly 30,000 employees in the internal bulletin pointed out that Beijing East staff in the work of communication should be unified use of easy letter, and no longer use other mobile instant messaging tools. Earlier, Alibaba also said it would block the micro-letter port.

And just last week, Tencent's electric Shang network announced a comprehensive letter to pay, in the micro-letter scene to create from the next single to pay for the one-stop shopping closed-loop experience.

People familiar with the matter said that the use of easy letter in the East Jingdong is also temporary, Jing Dong actively develop its own mobile social products, in addition, Jingdong is also actively negotiate with operators to launch its own mobile payment.

And Alibaba in the mobile area of the layout is more in-depth, in addition to investment Sina Weibo, Ali himself related to mobile social products have reached several sections.

Analysys data shows that in the second quarter of 2013, QQ net purchase and Xun net in the domestic market share total (Tencent total share) has reached 5.2%, Zeutian cat and Jing Dong ranked third. To move the end of the battlefield, a stealth "Three Kingdoms War" is coming.

The "crowd out" of the micro-letter

Micro-letter to pay the way into the field of electricity to the Tencent Department of Ali, Beijing and the east of the two major electric business environment poses a threat, perhaps micro-letter suffered "crowding out" reasons.

August 5 This year, micro-letter 5.0 officially online, "micro-credit payment" and "Game Center" in the new version. Since then, Tencent's Xun network has been the first to access the micro-letter payment.

Xun data show that on the day, there are hundreds of orders through micro-letter payment completed. Among them, the iOS phone clients on the micro-letter payment orders accounted for the total number of mobile phone 20%.

A Xun insider revealed that Tencent will soon launch in the micro-letter scene under the order, payment, such as closed-loop shopping function. This undoubtedly to Ali, Beijing and the east of the two major electric business ecosystem caused great pressure.

Only last year, Beauty said, Mushroom Street and other Third-party shopping guide sites occupy 10% of the foreign traffic Taobao, and Beauty said has accepted the investment of Tencent. This means that once the beautiful said that the third party shopping for Taobao to bring the flow of traffic accounted for too large, Taobao's peripheral flow control may be offset to Tencent, and the previous few years, Taobao has blocked Baidu's information on its grasp and prevent Baidu's impact on its ecology too large.

In order to prevent their own ecology by Tencent attack, Alibaba not only actively invest in mobile social products, such as micro-bo, MO, and so on, but also divided into different teams, through internal competition to hatch the independent research and development of social applications. Among them, the use of mobile social products "traffic" has exceeded millions of users.

Ali, Jingdong, Tencent's electric business ecological warfare also gave the third party mobile communication products and micro-letter competition opportunities. On August 19 NetEase and China Telecom's easy Letter press conference, Sohu CEO Charles Zhang, 360 president Xiangdong, Jing Dong CMO Lan Ye as a guest to attend. This is seen as an opportunity for alliances. At present, Sohu has published a large number of easy letter ads, and Beijing East also issued a notice to let employees use easy letter.

and the larger imaginary space lies in the above Quartet if cooperation, may build out of an electric quotient empire.

The ecological layout of Jing-dong

Can Jing Dong build up an Electronic Business + media + Mobile Eco-platform through cooperation?

Jingdong is developing its own mobile social products in-house and is keen to implement the card position on a growing number of mobile users, a person familiar with the matter said.

In addition, at the end of 2012, Jing Dong has completed the acquisition of online banking for the payment licence company. But in the mobile payment, the product experience to the user's purchase decision influence is big, Jingdong wants to optimize the product and cooperates with more channel collaborators.

The above two points are also the reason for Beijing-east contact with the letter of ease. At present, easy to believe by China Telecom Holdings, holding 73%, NetEase shares 27%. The above people said, Beijing and China Telecom, NetEase may be in the mobile field to carry out deep cooperation.

"Jing Dong is no longer a regular manufacturer of electricity," he said. "Electric Business analyst Li Chengdong, Jing Dong has been from a 3C category of vertical electric dealer, developed into a category of the company, and now from the platform of the electronic trader to an online trading cloud platform to achieve a change.

Just last week, Beijing-East announced the launch of public cloud products, open to suppliers, internet finance and management software providers. In addition, Jingdong will also make its own logistics, information flow, capital flow in the cloud platform open.

Li Chengdong that the public cloud conforms to the Beijing-East construction of its own electric quotient of the ecological system strategy. Jingdong will put all the platform resources and ecological resources packaged into the cloud, and then through the cloud data to open to partners, so as to constantly gather resources. In such a strategy, payment, mobile platform to build, are essential.