Is domain name investment really discriminating?

Recently, the domain name "porn.com" to 9.5 million U.S. dollars sold, so far, the news about the domain name auction back to investors view. This is also a domestic domain name investment company by the public alleged fraud incident uproar. But about the "domain name", people know how much, and domain name investment is really discriminating?
　　
The origin of the network domain name
　　
Domain name, accompanied by the birth of the Internet, used to express units
, institutions, or individuals in a specific location on the Internet. Figuratively: The domain name is like a person's home address. With the home address, friends to find you, you can follow the address to write, there will be no mistakes. Domain name is the same reason, because it is unique, access to the site when the only domain name, to find work becomes easy.
　　
Business opportunities brought by domain name
　　
Some people have business, domain name and because it has a unique "uniqueness" and is favored by investors. The Internet from its inception to now has a large number of users, this large group does lurk huge business opportunities.

1999, "Business.com" has been sold at 7.5 million U.S. dollars auction price, set a single domain name auction price of the highest price. "Sex.com" was also sold in a private sales campaign in January 2005, with $12 million worth of cash and shares. Coupled with the famous search engine "GOOGLE" Chinese domain name expensive "Redemption" event, but also many people feel the investment domain name discriminating. Domain name investment has become increasingly fierce, some people even dream, as long as they buy 100 domain name in the auction will be able to take more than million, this cost relative to investment is also worth it.
　　
Why is the auction of domain names hard to fire
　　
But any investment is risky. Contrary to investor expectations, although the domain name market has a high price precedent, but the number can only be described as rare. This year, Fuzhou and Ningbo held two domain name Special auction, but also to the low turnover rate and hastily ended; some time ago, by the major media speculation of the "white clouds fluttering" Chinese Domain name auction event, and finally still to the end of streaming. Why is the auction market so dismal under the condition of good overall market conditions?

First, domain names and trademarks, as belonging to intangible assets, it is difficult to produce value, only in the marketing promotion, it will be possible to produce value, after registration also requires considerable energy to maintain, so the investment is not as antique as the more valuable, the cost is not just a registration fee.

Second, the China Internet Network Information Center (hereinafter referred to as CNNIC) does not allow individual registration, the registrant must be a corporate legal person, many people in order to be able to successfully register and fill out the name of the company, but this false case is cnnic found, even if the registration is successful, it may be canceled.

Moreover, the March 17, 2006 issue of "China Internet Network Information Center domain name dispute Resolution" stipulates that the perpetrators of malicious registration of domain names, complainants can be through the way of arbitration to request domain names, if the complainant wins, then the registration will bear the costs of litigation. At that time, the throwing was really a real one.
　　
"Edge Edge Domain" unprofitable
　　
Recently, a college student registered "Edge-edge Domain name", the auction failed to owe the high tuition fees are alarming. These domain names are similar to well-known domain names, but not exactly, the registrant actually wants to borrow the well-known domain name "Dongfeng" to obtain the high return, for example "Xibohi.net (West Fair)", "detie.com (subway)", but because this "edge edge domain name" without explanation often difficult to understand, the value is more difficult to determine , the idea that the college student had commissioned an auction was not finally reached, and that the high investment it had had was hard to repay.