Is it classified information after Web 2.0?

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Since the wave of the Web 2.0 waves higher than a wave, all bloggers, is the site on the blog, such as the fire, such as painting, Raging Prairie, many are still discussing the Web 2.0 profit model, so far is not clear. Users can create content, but how to create true gold and silver, for many for the Web 2.0 of the people who are, unavoidably feel flustered and powerless. The majority of bloggers, in the show themselves, fire their own at the same time, there will be thinking: is the blog red me, or I won the Red blog? If I am a red blog, then I create for the site value should have me? And what about the website? How to face the embarrassing situation with the popularity and traffic but can't profit? Do you rely on online advertising, or do you charge for blogging?

Compared to the profit model is not yet clear Web 2.0, classified information network by the user to provide their own life and work learning closely related to the convenience of information, experience sharing, business advertising, discount services and other service forms, its profit model is clearer, and easier to implement and operate. So Craigslist, which employs just 18 employees in the United States, creates a huge fortune of tens of millions of dollars a dollar. Starting in 2005, China's classified information business has a blowout, one night out of thousands of classified information sites. The advantages of simple, practical and low maintenance cost attract countless investors, until now there are still a lot of unique entrepreneurs continue to join the classification of information entrepreneurship boom.

Some people think that doing classified information is for businesses to do publicity, and then earn money, and these herd investors think as long as done, there is no food to eat, no money to earn. Do not forget that Craigslist in the United States for more than 11 years to create this mode of service, only to slowly profit, we China, has only just started two or three years. Craigslist founder Newmark said: "Our top priority is not making money, serving the community is our top priority." We will not be listed, will not introduce venture capital, will not advertise on the website, will not charge membership fees, most people's posts will be free. "Of course, it is in the United States that the United States has the national conditions." I believe that the classification of information itself is a very trivial work, but also a service for users of the cause of public welfare, the need for a slow, steady style, need to have a detached mentality.

In this paper media, television media, radio, computer networks, car body ads, contour ads, outdoor advertising, DM ads, and other different forms of advertising communication in the era of mutual melee, purely for advertising and information network in the strategy must be thoughtful Yuan Mou. Few people will like advertising (business like), even if the ads for users is useful, can be useful not equal to like. What's more, 100 people surf the Internet, 95% is for entertainment media information, look for information, not for business information, attract people is entertainment and information, not advertising. Therefore, in doing a classified information network, you must consider the user viscosity, have to let people come after the gain, go after the strategy to come again.

But even if you do not like business information, but sometimes we need in life, for example, you intend to rent a shop around the community, log into a local classified information network, may find more value and convenience. We do not like all kinds of small advertising and business information, but we can not live without it. Demand produces value and market, which is the value of classified information network: It exists for the daily information exchange of the residents of a certain region, and it is convenient for the residents of a certain region to provide life information to each other. Therefore, the classification of information network only to do a deep, to create more value and convenience, rather than blindly seeking great perfection, the whole is flowering, but may not have a few results son.

The essence of classified information is information living (information related to user's business life, rather than market information among enterprises, user community (users in one city or smaller area can communicate, comment), and manage real-time (to keep information updated and published), Sharing convenience and utility (the release is not prohibited false duplication and other spam information, but the user useful experience and demand information), perhaps only to achieve these four points, the classification of information can be a way out. (Zebian Admin01)