Is it necessary to think about the parts that make up the site?

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To do the site construction of the small partners, do not know whether you have thought about a problem, that is: by the various parts of the site, that these parts are necessary to exist?

A website can usually be divided into three parts in the eyes of the general browsing user, the page header, the page footer. This is similar to the Web page HTML code, but different. Because the user is not visible, the user can see is the part, and here refers to the page header, the main body, the footer is refers to see the household can see the component.

Here to say three most of what is, here refers to may have, but not necessarily oh.

Page Header: website title, LOGO, header navigation, search box, social media attention button

Body: Any content may appear in the body, including the header and footer contents

Footer: Bottom navigation, link (outside chain or friends chain), site record number, website statistics, statements, concerns, network police

(in addition, advertising, announcements, referrals and other promotional information in most of the three possible)

OK, now let's see what kind of content is valuable. In the past, many sites are targeted at the search engine content, and do not value the user experience. So, a variety of keywords deliberately stacked, the content of the messy patchwork, meaningless daily updates become the site's attention to things.

Later, with the search engine algorithm constantly updated, search engines tend to focus on browsing the user experience. Of course, in a short time, the search engine is still impossible to replace people. But this trend is irreversible, some user experience now the search engine failed to discover or confirm, the future may change, perhaps is tomorrow. And put aside the search engine, from conversion rate, user viscosity, browsing volume, etc., good user experience is also beneficial.

So the conclusion of the small series is: in the Web site, in favor of users or user-friendly content and users will use or directly to provide users with the content of information only exist value. Otherwise, at least now, there is no meaning in existence. Many people do and the word before, but ignored and the second half of the word.

Let's take a look at these three parts, taking the header footer as an example. The site title and logo is needless to say, and the page header navigation and footer navigation to actual analysis. First, the General page body will also have a leading navigation, a site has multiple navigation, if the content is the same, do not repeat the weight of the calculation, in the user's perspective, unless a page is very long and did not do a fixed navigation bar such a design, the page below there is a navigation can be convenient for users, other than the same navigation, It doesn't really work, and users don't click. Because the main navigation can completely solve the user needs.

If the header or footer navigation is not the same as the dominant navigational content. For example, some contact us, statements and so on, a friend will not do in the main navigation. This is to see if there is any user to point to this content. If so, it is necessary to exist.

The link in the footer, you can exist, but to control the number of small and medium-sized stations generally do not exceed 30, large sites do not exceed 100. and site record number and site statistics can increase the credibility of the site, the proposed reservation. But statistics can not exist too much, there are at most 2. And the statement to see the actual needs of the site, the main standards or users will not see, users will not point, and some disclaimers are actually a bit of the meaning of the Overlord, for the serious person does not necessarily have deterrent force, but no legal effect, so there is no need to exist. Social media attention to some people will be placed in the main page, and some will be placed in the footer or the head of the page, personally think that there is a need to put the main page as well. General browsing users will not always read the footer, put the footer as very small.

The search box, including in the main body of the search box, it is necessary to see the site there is no need, some content a lot of sites. such as shopping malls, portals, industry and technical information, content, and users will search a variety of Web site content, you must search the box. But the content of the site is not much, for example, some products or services more than a single site, there is no need to do a search, whether the page header or the main search box does not need to exist.

The content of the main body of the website can refer to the standard of the header and footer, the standard is above said: In the website, the content that is advantageous to the user or facilitates the user and the user will use or directly can give the user the content of the information has the existence must. Otherwise, at least at this stage, there is no need for existence.

For example, the picture Carousel (Slider show), to see your picture carousel content is what, if the site has more than one service or product needs to be displayed, it can exist, of course, the image production to meet the needs of users to browse, to simple and attractive, rather than to make a work of art, Browsing users doesn't bother to think about what you really want to say.

For example, some enterprises or product sites of some product category introduction. For example, the website that sells Multimeter writes about "What is multimeter" content. General search "What is a Multimeter" users are looking for information users, rather than buy multimeter users. This content on the site is meaningless, and buy multimeter users for what is a multimeter is already very clear, this content for them also meaningless. So "What is a multimeter" on the sale of multimeter sites or corporate sites is not necessary. Enterprises only need to be in the actual sale of the model to do a detailed description can be.

As for advertising, many people know that. No more nonsense.

Said so much, always hope that we can do the content of the site when you can think about the content of the site is not necessary, not to update and update, also do not want to enrich the content of the site is constantly adding content. Otherwise it is futile!

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