Is it okay for electric dealers to encroach on the physical bookstore?

Core Tips

In the month of universal reading, "double 12" is not in the period. The last day of this century, the day of overlap, gave the network to the electric dealers again "carnival" reasons. Books this most immaterial material, in Dangdang "600,000 kinds of books 50 percent capping", excellent Amazon "best-selling book 20 percent". Through the electricity merchant price war of smoke, people rub the eyes of the dangling flowers, once the most love of those faint drift of incense or large or small or a clear or angular bookstore, but also OK?

December 13, Taiyuan shrouded in snow, the reporter walked into the Shanxi Xinhua Bookstore Group's Foreign Language bookstore and the Taiyuan Bookstore, with this question to find the answer. Xinhua Bookstore is passable

The 5-storey Taiyuan Bookstore, a primer is the best-selling counter, 18 major report interpretation, Mo Yan novel and other hot books are conspicuous. There are people on the counter in the book, there are people on the computer inquiries, there are people sitting on the steps to read the book, quiet so that people can not bear to sound.

In the service station, bookstore director Shang Yuming Stop the work, Introduction said, "The weather is cold these days, Monday to Friday daily sales have thirty thousand or forty thousand Yuan." If the weather is good, it's almost fifty thousand or sixty thousand Yuan a day. Week 6th rest day, to the bookstore is also significantly more people, sales are higher than weekdays. ”

Is this big bookstore such as Taiyuan Bookstore obvious feel the pressure of the electric dealer? "The impact is certainly there, but the impact is not very large." Shang Yuming said, "Xinhua bookstore has its own properties, unlike private bookstores have rent pressure." Moreover, Xinhua bookstore opened shop for a long time, and the relationship between the press firm, hardware and software conditions also follow. We each floor has 3 computers, the reader can independently inquire the bibliography, the stock, the price, the place and so on, is very convenient. ”

At the entrance of the foreign Language bookstore, four hundred or five hundred meters from Taiyuan Bookstore, the bookstore staff are sweeping the snow. Into the bookstore, the warmth of the moment to disperse the chill. There are more people reading books than Taiyuan Bookstore, "Our sales this year are flat with last year." This year's entire book market has no hot books, only the end of Mo Yan fire A. Now, publishers are more cautious, and the number of new book varieties in the past year is around 260,000, and the numbers have declined. "Foreign language bookstore a management staff introduction, in addition to rental housing to KFC and Pizza Hut, the bookstore stationery, electronic products are joint ventures."

The official said that this year, the National book retail sales decline, mainly by the pressure of the electricity dealers. Private bookstores are under a lot of pressure

Xinhua Bookstore Innate Advantages, in the electric business and e-books in the cracks, but also can live comfortably, private bookstores are not so lucky. Over the past few years, Shanghai thinking Le Bookstore, Shi Shi Bookstore, Beijing's wind into the Pine bookshop, the third polar Book Company, Guangzhou Sanlian, the photosynthesis study in Xiamen, and other well-known entity bookstores have closed down from the city map disappeared.

In Taiyuan, Clock Tower Street in the 21st century bookstore into a clothing store, Changzhi Road, the Vientiane bookstore from the prosperous went to the quiet, exudes the humanistic atmosphere of the Shanxi Book Center business area reduction. Shanxi Xinhua Bookstore Group, an industry personage analysis, "Private bookstore operating pressure, rent cost is the main reason, followed by the impact of the network bookstore." There is also a reason, a few years ago, Xinhua bookstore did not do very well, in the past few years, Xinhua bookstore Service, management, marketing means to follow up, many legs to walk the consciousness has also improved, the reader has returned. ”

Previously, Lu, a prominent domestic publisher, said, "since 2008, the average annual increase in books sold through the electric power channels has reached 100%." The electricity business channel in the publisher overall market occupies the ratio from the past less than 5%, has grown to more than 35%, but the best-selling class network sale already accounted for the overall book retail sales about 60%. ”

The rapid rise in the market for electricity has come from a much lower book price than the physical bookstore. Mo Yan's "abundant milk fat buttocks", the bookstore sells 48 yuan, but on-line 32 yuan can take off, also free postage. Industry insiders revealed that by virtue of the broad coverage of electronic networks, as well as the huge demand, the electricity from the publishing house books often than the actual bookstore price lower, the bookstore to pick up the lowest 65 percent, shop but can 50 percent get, "the actual kidnapping of the publishing house." Because of the large number of books, even if not to make money and the time is too long, the publishing house has to do. "The competition between the electric dealers is becoming fierce

Can the electric dealer make money at 50 percent of the price? The manager of the foreign Language bookstore replied: "Shop discounts are disorderly competition, the cost is fixed, discount so low, do not make money." Shop through price dumping to occupy the market. The disorderly price war has brought great harm to the industry. ”

For the price war, Dangdang boss Guoqing, in the previous interview also admitted, "The electricity quotient, my loss rate is still the lowest." Loss is our current business strategy, in exchange for rapid growth in scale. "According to the public data, Dangdang three-quarter loss of 100 million yuan this year, Guoqing also do not evade," price war is your capital reserve capacity. When there are still 1.4 billion yuan in cash, you can lose another 1.5. Whoever has less money is beaten to death. ”

Two years ago, the Internet bookstore discount too low unfair competition behavior, the state has issued a limit, the final nothing. Industry insiders said that the state of the Entity Bookstore policy support is not enough, "small French bookstores will receive a variety of subsidies, Germany, France, Spain and other countries have laws and regulations, books can not be discounted." At present, the book industry taxes are too heavy. ”

Still, the plight of the physical bookstore has aroused the attention of local governments. April 23 This year World Book Day, Shanghai Municipal Press and publication Bureau released the first batch of Shanghai municipal government to the entity Bookstore special funds to support the list of 35 enterprises. Among them, private enterprises accounted for 25. They pledged to continue to introduce measures to optimize the ecological environment of the physical bookstore in the future. Earlier, Shaohong, deputy director of the Press and publication administration, had said that the location of bookstores in urban planning, or even the best place in the city, should be maintained in order to preserve the cultural ecology of a city.

"We also call on the government to give us more support," said Win Yarjun, marketing Director of Taiyuan Bookstore. "The physical bookstore is a war.

The electric trader eats down, the entity bookstore also is looking for the breakthrough. Win Yarjun said: "Now, the three types of bookstores are better to do: large bookstores, ancient books, education, professional bookstore and a matching drink, music, casual small bookstore." ”

Shang Yuming, director of Taiyuan Bookstore, said that the real bookstore management, the book is still the first, "Readers to buy books in the bookstore, must have the books he needs." We have Spadovan varieties of books, but also for the reader to provide search for purchasing, door-to-door delivery of books. "He introduced, the bookstore also has a lot of characteristics of marketing, such as holiday discounts, famous signing of the sale, service class lectures, etc.," improve it, highlighting the strength of the entity bookstore. ”

Improve the level of service is the consensus of the entity Bookstore, foreign language bookstore managers said, "Our bookstore decoration in the whole of Shanxi, and even north and northwest are the best, the purpose is to create high-grade bookstore." "Outside the book, the Foreign Language bookstore also operates the Nova Valdega Gallery, the associated cultural supplies," more than one leg walk is better than a leg walk, we are still investigating the rent book Service. After paying a deposit, readers can take the book home to see, feel good to buy down, feel bad the intersection of rent on the line. ”

Picked up to see the ink is full of hands, placed on the shelves feel the wisdom of the whole, perhaps this is the charm of paper books. Wandering in bookstores is not only a way of reading but also a way of life. Networked, electronic, data not only affect the physical bookstore a field, publishing, dissemination, photography and physical stores have also been a serious challenge. In fact, every new challenge can be seen as a shock and as a filter.

Newspaper reporter Orientaion