Is it possible to build a e-commerce system on Weibo?

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Weibo has a large user base and a large number of active users. And Weibo is characterized by fast and wide information transmission. So in fact, in the micro-Bo platform is very suitable for the electric dealer this thing. The content of microblogging is not suitable for advertising, which will create huge spam, I believe everyone will not like. Marketing through Weibo can bring some rewards. But very little. And for the microblogging platform is harmful.

Microblogging is their own e-commerce or to do a marketing promotion platform?

Do not recommend micro-BO platform directly to do the electrical business, the best in the form of applications to do. Let the third party do it and do it yourself. The key is how to effectively combine micro-blogging and electrical business? The current micro-BO information dissemination speed and the scope of transmission to the electric business is to be very helpful, but the information carrying capacity of micro Bo is too low, can not let the electric business information to play a great value.

Micro-Bo since the construction of the electricity quotient system is too complex, and before there is a pat on the case, another self-built E-commerce system is not a simple thing. Weibo's One-to-many transmission system, as well as the high conversion rates based on the relationship chain, are not comparable.

How to do it?

Many ways, such as the company has launched the microblogging store, @ Jingdong Mall @VANCL fans are already in use, and if the operation of a good micro-bo homeopathic charge of the service will naturally, in addition to the enterprise Micro-blog Value-added services is a piece, micro-blog car 4S shop is not already on the line (personally do not think this is the direction). Micro-Boyohai data, in response to enterprise demand for the corresponding data analysis is also a piece. In addition, micro-BO search is the most important, http://s.weibo.com use rate is not low and still growing, when the enterprise Micro bo up, micro-BO search bidding rankings can be.

The premise of micro-blogging e-commerce or monetization is that Weibo users will certainly have a variety of needs, to meet these needs will be rewarded.

Micro Bo if the basic need to build their own payment system, the general platform will try to use virtual currency as the platform's only payment method, such as: Facebook, kaixin001, Renren, Tencent and so on. This is to keep money on the platform, to do a cash pool, and to collaborate with third parties in a separate way. Generally do not support direct payment, otherwise the platform will be in a cooperative disadvantage.

If it is only said that the electricity quotient, temporarily ignores which buys and sells the fictitious goods, these is the hard demand for the platform. and is the most direct and effective way of the current platform.

I understand the electric quotient, is to open the shop to micro-boping platform, through the micro-BO platforms to provide a huge flow and value. There is no limit to business-to-business, Consumer-to-consumer, O2O, or. In fact, the problem is very obvious now? How to provide a great amount of traffic and value to the shop through the microblogging platform??? The current microblogging is not fully equipped with such conditions, because the information carrying capacity is too low. Text + pictures are not enough to attract users. How Weibo can break this dilemma is the key to whether the electricity business will be able to exert enormous energy.

Conclusion：

1, micro-BO platform to do electrical business feasible

2, do not directly on the micro-Bo platform on the hard add, preferably in the way of application access

3, the current micro-blog is not enough to allow the electricity dealers to play a huge amount of energy, micro-blogging platform also need to consider how to enhance the capacity of information

Weibo has a huge user, these users must have huge needs, such as shopping, this is the premise of micro-Bo E-commerce.

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