Is it really that easy to make the rural electricity business?

Absrtact: The electric merchant enters the village is recently almost all electric business enterprise to consider even implements the matter, Tico 11 to return home also did see many electric business type brushes the wall advertisement. There are Beijing east, Ali, Ali a few months ago to the national part of the county magistrate please go to Hangzhou, a few days ago

Electric business into the village is recently almost all electric business enterprises are considering or even implementation of the matter, Tico 11 back home also did see a lot of electric business type Brush wall ads. There are Jing-dong, Ali, Ali a few months ago to the national part of the county magistrate please go to Hangzhou, a few days ago and made the Zhejiang County Magistrate Congress, a great who potential. Can rural electronic business really so easy?

The electric business enterprise enters the countryside essentially is the city electricity merchant user growth bottleneck already appeared, each big platform new user growth has stalled, therefore we can see this year almost all platform to dig the user to do a lot of work, especially Jingdong and Ali in big data aspect many moves, In succession from the customer demand for the transformation of the electrical business to the initiative to push customer demand for electricity. However, due to the large data platform in the data docking integration, data Model building and other limitations, the current large data on the real contribution of the electric business has not yet begun, so we all look at the vast rural market. But Tico that the electric business enterprise into the countryside is not so easy to shout, want to succeed must breach the following:

1. User shutdown

Although the rural population is numerous, but a large part of the population is not yet been activated by the electricity users, or even net users. Now most of the rural young people go to school to work abroad, adult strong labor field work, leaving only the elderly and children left behind, this part of the user can be truly converted to a small number of electrical business users.

Although many electric business enterprises think that the return of rural migrant workers will bring the concept of electrical business back to take root, and give examples of a large number of rural electric dealers good case. However, we must not treat the case as a trend, the current rural attractiveness of young people are weakening, although there are some return but most will choose to go home in the county near the town of migrant workers. Tico 11 back home, primary school playmates 70% are not in, part of the county and around the city to buy homes.

But we do not have to be too pessimistic, rural users of the price sensitivity is the advantage of the activation of their electricity. The Tico home in the town to find a special electric dealers buy shops, the boss selected inexpensive electrical products for customers to choose, then the Boss will buy a variety of products, only two or three yuan for the purchase fee can be. The Chinese electric Dealer's low price strategy to the rural user has the not small attraction, Tico and the boss has learned that many housewives are accustomed to go to the big supermarket to choose the commodity, then notes the product name choice on-line to buy.

But this is after all the folk own strength to do, its efficiency and quality are much worse, electric business enterprises into the countryside how to use a fast and good way to educate the activation of users is particularly important.