Is it that hard to innovate?

The common people lyrical that, why does China have no kik? Why not Instagram? The language is very plaintive.

Good, to see what kind of soil cultivation "innovation" needs. First of all, people are the first productivity on the Internet, an innovative team, must have the following five characteristics.

1. Ability to innovate

Frankly speaking, there are less than 10% of people with innovative ability, even in the Internet industry with higher average quality, no more than 20%. It's like you have a pair of golden, the 25-year-old before the basic stereotypes, forced not to come.

2, passionate

Volunteer work 70 hours a week, but also to the task of obsession, this is a judgment of passion's bottom line. The term "overtime" does not exist, there is no fixed work range, how long the project needs me to do, then how long. Love without resentment.

Li Kai-Fu's microblog recently said that Google rose the fastest time is also the most fierce staff overtime, so now? The night was brightly lit for Apple and Facebook. Some people say, "overtime represents inefficiency within 8 hours." "It is also said that overtime on behalf of the Supervisor scheduling task is improper." "Of course you can think that, but it's best not to run into an innovative project to drag your hands."

The game industry has an anecdote, 1997 "StarCraft" to the development of a critical moment, the wife of a level designer in labor, flying to the hospital accompanied. Five or six hours after his daughter was born, he was still programming with his laptop, and his wife woke up and cursed, "Why are you still working for that damn game?" The designer explains, "Honey, it's not a fucking game, it's StarCraft!"

Yes, you are not working for your boss and your monthly salary, you are fighting for your work and pride.

3, a tacit understanding

In product design, most of the time there is no "only truth". The differences are many ideas, style differences, and the scheme is better or almost, often less critical-there is no quick action is the most deadly. If we spend a lot of time convincing the other person, the inefficient implementation will run counter to the vital "agility" that everyone knows. Especially in the process of innovation inevitably step on the thunder, frustration is the most likely to cause differences. Prosperity when the stick, adversity of breaking the head of the situation is very common, always noisy, scattered, how can we work together out of the predicament?

In addition, mutual encouragement can inspire more creativity, mutual negation will only let the two sides in the one or two points of the tug, can not extend the in-depth exploration. So I value the partner's way of thinking "whether in a line", more than the importance of his talent. Style close to the team is easy to form a force, conversely, resulting in endless internal friction (also angry).

Like "Street Bully to Iron Fist" this game, Capcom first design, Namco team again design "Iron fist to Street pa", divided into two games to sell. Even unite as Japanese, not in the creative industry to engage in "common development." If you insist on the spirit of collaboration, but too much constraint, compromise too much, lost the open creation scene.

4, I is the user

We often say that everything from the user needs, but also designed a large number of user research means. But the most sensitive way to understand users is that the team itself is a group of deep users. On this basis, the use of research means, is the perfect state, to explore a variety of subtle secret feelings. The depth of understanding of the user experience must be limited if you rely solely on your passion for work, not on your simple personal hobby. When you know what your opponents don't know, you can design what your opponents can't imagine.

Unfortunately, in the lack of talent in the industry situation, the talent is a will be difficult to find, hobbies and projects with the theme of the agreement, difficult, too difficult. The crowd searched him for 1100 degrees.

5. Self-financing

In large companies for a long time, saw too many unreliable plans, no matter how the original oath, after all, take the company's money for their superficial pay. After writing a review to say "I was wrong", the next continue to toss, it is no wonder that big companies have to use severe risk management mechanism to suppress the recklessness.

The solution is very simple, let them go out for business and self-financing. Heartache their own money, some people will not be too impatient, accusing the company "why not support my innovation", some people will not be too wronged, accusing the company "Why not give me more patience", some people will not feel at ease to work on time, or chasing the supervisor to pay overtime. Self-financing is the best risk management mechanism, is also the best incentive mechanism, is the killer of recklessness and agitation, but also to push people to the limit after the eruption. Only with their own money to gamble, can really assume responsibility, rush to start the last run away from the example I have seen too much (I have experienced), so follow the shouting "Please come up with the courage of innovation!" Shameful)

Once knew a person, in the company extremely good toss, all day complains the company does not authorize the shackled. After the resignation of entrepreneurial reckless, defeated, lose almost sell house sell car. To the brink of bankruptcy, incredibly full of enthusiasm and creativity to explore the rules of overseas marketing, night and night to find ordinary people can not see the market gap, now is a multimillionaire. If you stay in the company to continue to burn the boss's money, there will be no such success.

The above five points may not be available to everyone in an innovation team, but the core members must be. Not so innovative. Even the iron mouth, said, the core members of the project closer to the five point standard, the distance from the successful innovation is closer. However, the rigid personnel mechanism of large companies only by internal transfer and external recruitment, it is basically impossible to get together such a team, market success Case 99% is the cattle to meet the congenial, like similar cattle, heroes cherish heroes, ruthless under the heart to play a vote. It's not going to grow in the soil of a big company.

In addition to team composition, innovation requires a tolerant project management mechanism to stimulate inspiration and tolerate trial and error. But large companies are not reliable people too much, not self-financing so little responsibility, forced to mention the "risk management" Zhang eight snake spear to serve. At the same time, large scale projects can only use the bill of lading distribution system to improve the efficiency of personnel, but lost the sense of project ownership and scheduling flexibility. In addition to internal resources dispersed, business organizations such as Forest, do a project may have more than 10 functional teams, collaboration costs are high.

These reasonable but helpless settings, stifle agility, stifle patience, stifle enthusiasm, also killed the brave change, sharp innovation. Not only the big companies in China, but the big companies abroad. Therefore, Internet innovation must be driven by a small group of elite small companies, and large companies missed. Until the small company developed, many people and miscellaneous, the loss of entrepreneurial enthusiasm and fear, as well as adults lost childlike innocence, the loss of innovative genes.

So why is it that there are still very few product innovations in China outside of big companies?

I attribute the reason (subjectively) to the technical education environment in China. To achieve the unity of creative and executive power, it must be the product design ability of the programmer as a core member, can not expect the best designer and the perfect collaboration of the programmer (the two people's tacit understanding is too difficult). But domestic programmers tend to be longer than technical logic, sensitivity to the market, little expertise in product design creativity. If programmers do not come alone, and then put together a good plan/vision/interaction/operation, even more than one person, the difficulty of forming a core team is a geometric increase-the barrel effect behind the bones like mountains. Against foreign countries, thanks to the educational environment, versatile generalists more than domestic, one or two people, two or three people can be a rush to dry up. In other words, the hidden indicator that is ignored is "the necessary number of core teams". The less the number, the better the team, the more agile the action, the higher the probability of successful innovation.

When the programmer's product design level improved, can take into account the rational logic and perceptual creativity, or the designer's code level improved, can hand-programming some of the less difficult ideas, domestic will emerge a large number of innovative products. How many years do you have to wait?

Last week, see the past feeling "company why can't do Instagram", laugh, why ashamed, so send this reply. In fact, large companies in the project local innovation is feasible, the revolution is not easy, but not difficult to improve. Through the improved means, can drive the project to obtain the gradual development, just cannot blockbuster, also most feared has blockbuster ambition. Bucking the trend, servant Street rate of 99.99%.

In the three quarter of 2009, I went through a "mobile phone photo-socializing" framework that was completely consistent with Instagram, except for filters. But my department does not have the permission to develop the app, find colleagues to discuss cooperation, cherish no below. Another thought, 2009 to the time is not enough fashionable camera app application for the project, through the probability of zero, so put down this read, until a year later become Instagram loyal fans.

Indeed, we are not qualified to take the company's money to gamble with our own delusion. Even if I 2009 break through a lot of obstacles moved hand, in fact, do not have the corresponding core team, the implementation of the creative, in the constant trial and error in the examination of the dry turn that is absolutely certain. Even if inspired by the blood of innovation, brave to start a business, to find a heart of the project, together with an excellent and tacit understanding of the team which is so easy? Common entrepreneurial teams shout "Lookout", to be honest, who cares about this. Small companies certainly crave talent, but what do you use to attract talent? This is certainly not money, even equity, nor cheap sincerity. In my opinion, the project itself is not cool enough, the quality of the initial team, the inviter and the invitees in the work of the tacit understanding, is the charm of the entrepreneurial team.

Lions should hunt buffalo with lions.

Source Address: http://firecacada.blog.163.com/blog/static/7074376201101805711295/