Is it the only way for the information portal to change?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

It seems that every once in a while, those old it portals have to turn to E-commerce. Recently it portal Tenkine launched the pilot operation of the Pole Mall, sales of notebooks, netbooks, peripherals, accessories, software and other 3 C products. From the vertical information portal to E-commerce, Tenkine is not the first, last March Zhongguancun also transformed the E-commerce platform, in last year's news, Zhongguancun's owner Cbsi Group senior vice President Liu announced that the Zhongguancun E-commerce platform upfront investment is 20 million yuan, Total investment of $100 million in the next 3 years.

But in the recent interview, Liu frankly Zhongguancun do E-commerce is helpless, because the result is Taobao and Jingdong mall squeezed dead. Currently Zhongguancun users have more than 5 million, integrated dealers have more than 3,000, Liu hope that the next few years Zhongguancun integration of 50,000 distributors.

In fact, Zhongguancun from 2006 on the preparation of E-commerce platform, until last year only high-profile release, has not been much improvement. Pole also announced the end of last year to enter E-commerce, in a press release last December, for pole transformation of E-commerce data is "Tenkine product library currently has 200,000 balance products, more than 10,000 active dealers, as well as professional data research Center, And these resources will become the IT vertical portal to the transformation of the platform of the important foundation. ”

Zhongguancun and pole are passive in the transition from vertical information portal to E-commerce, but is it really a lifeline?

Do not say that the two orders and sales, and Jingdong mall themselves responsible for invoicing of the practice of the different is, Zhongguancun and pole is b2b2c, that is, platform model, suppliers themselves responsible for invoicing, Zhongguancun and pole to build platforms, to attract passenger flow and to develop platform rules, to provide shopping venues, It's the equivalent of moving traditional it stores online.

Jingdong Mall President Assistant Liu Yan revealed, when he helped Zhongguancun build E-commerce platform, given the proposal is to do the platform, that is, Zhongguancun own control invoicing. Because price, inventory, speed, service and ued are the key factors that determine the user experience of the consumer platform, the first 4 are closely related, inventory determines price, speed and service, and Zhongguancun finally took another road, Liu Yan think its start on the "go awry."

Say again Liu establish Jingdong Mall's original intention. That year Liu in Zhongguancun, deeply realized the pattern of the IT store in Zhongguancun, information asymmetry, the quality of business services can not be controlled, so the creation of Jingdong Mall, Liu chose to do their own invoicing of the business platform, and spend heavily on the construction of warehousing logistics system. Although there are still some netizens complain about the distribution of Jingdong Mall and after sale, but through the upstream supplier and selection of strict control, Jingdong Mall has established a platform for several years, the credibility of the consumer in the heart of a sell licensed authentic platform image, which for the category of 3C products is particularly important, Because this category market is full of a large number of parallel imports of fakes and second-hand, a credible platform is valuable, and the credibility of the need to rely on strict control upstream source to establish.

But is the platform model of Zhongguancun and pole really "going awry"? Taiwan's PChome is also a B2B2C platform model, which is also transformed from a vertical portal into an e-commerce platform, but has been a great success.

PChome was founded in 1998, the founder of Hung Tze (Chairman of the Board) and Arthur Lee (CEO), the first portal class site. In the 2000 wave of the Internet boom, PChome launched the online shopping platform, the main 3C products. 2004 PChome and Skype launched the pchome Skype business. 2005, PChome listed in Taiwan, stock code 8044. Just this year, PChome combed his online sales business and positioned itself in B2B2C mode. Then, in 2006, PChome and ebay financed the launch of an "open-air" auction platform. 2007, it launched 24 hours service, sales of daily necessities. 2008, PChome launched the "Lok UK network" platform to expand the housing leasing business.

From 2004 to 2008, Taiwan PChome gradually completed its strategic transformation and layout in electronic commerce. At present, PChome's organizational structure is divided into administration, portal, Communication (Skype), online trading 4 large plate, online trading is divided into "pchome shopping", 24-hour shopping, open-air and other subdivisions, of which pchome online shopping is 3C products, 24 hours is a daily necessities supermarket, The open air is the auction platform. PChome is Taiwan's largest online business-to-consumer platform, and the open air is Taiwan's second-largest auction platform.

At present, the monthly sales of PChome are 700 million NT dollars (equivalent to RMB 150 million), more than 5 million members, and more than 5,000 local suppliers to form a partnership to sell 300,000 kinds of goods online. In PChome's overall revenue structure, E-commerce accounts for nearly 90% of the share.

PChome in the smooth transformation of e-commerce, thanks to the island of Taiwan's geographical conditions, Taiwan's small area, distribution is not large, coupled with well-developed logistics, supplier quality, these factors are pchome transformation of the foundation. When I interviewed in Taiwan this May, some of my friends said that it was very convenient for them to buy toothpaste and rolls of paper on PChome. and the development of E-commerce, but also squeezed offline entity supermarket with better service and online retail competition-I saw in Taipei Carrefour, Carrefour launched 24-hour delivery home service, consumers in Carrefour shopping, can uncorrupted home, Carrefour will arrange logistics department delivery.

Carrefour in Taiwan has been squeezed by online retailers to launch 24-hour door-to-door service.

But in the inland, the 3C class product channel level is many, the channel confusion, the supplier management difficulty big and so on problem still is troublesome, the big environment is immature, causes the Portal class information platform transformation ideal zero inventory type B2B2C still has the difficulty. E-commerce is not a lifesaver.

Author Introduction:

Lee: "It manager World" Editor Assistant &cio Edition editor, Senior Media person, internet business model, E-commerce field has in-depth research, the "Light Company" book. NetEase technology is now a column of "E-commerce" column exclusive feed for the reader to understand the field of e-commerce issues, challenges, opportunities, prospects and so on.