Is it time for the traditional ads to be buried?

A wine-making business executive said, if the traditional advertising before the effect of a big discount, now put ads basically is even water drift also see, can be classified as sunk costs and so on.

Especially in the mobile internet era, every day so many posts so many dry goods I can not read, but also to see ads? So the big ads have become information rubbish, not to mention those naked ads.

The commodity itself has not much meaning in this era, and you can find more cost-effective goods on the electric business. There is a demand for goods, you just cat Jingdong search engine, basically can maximize the utility to meet your material or functional needs. Why do you need ads?

Unless your product satisfies the spiritual needs of the person, meet the added value. If this is the case, the commodity itself is only the carrier of the concept, carrying the commodity message is advertising, carrying the concept of what is it?

Did you "have an accident"?

Ko Jindong the same prison clothing, selling is not clothing, but the rebellious attitude of teenagers.

Good things do not go out, bad things spread thousands of miles! Viral ads have been on the internet for a while. Is there any evil in the depths of human nature that allows these viral advertisements to spread across the traditional advertising campaign and expand rapidly? Do evil things have their own potential energy? If the ad can survive independently, when the virus is launched, the virus itself has potential energy, a little force can snowball turn up.

We try to further restore, virus ads itself is only images or pictures, if stripped of the image and pictures, in fact, the essence of the event, "hundred brother" quickly jumped red because of the spread of video, and video behind is an event. The video simply makes the event easier to restore, and the occasional event gathers energy. Can we control this fleeting energy source and use the media of this society to automatically help us spread?

For example, the celebrity gossip is not about the moral issue of gossip itself, but from the energy of the event and the media of the society, and the press, to ferment the matter and create a greater momentum! The Stars ' films and albums are the products they use to put them in. Did you sing well? It doesn't matter anymore. Before the advent of the internet age, they have the Internet thinking!

Who buried the traditional ads?

If the traditional advertising is the authoritative media-the top of the pyramid radiation, then the virus ads are the bottom of the pyramid forward. When the central media has lost its value, the underlying viral ads have gathered enough energy to reach a far higher rate than traditional advertising. There is a reference, in addition to the news by the official media screening, there are numerous from the bottom of the microblogging forwarded out. These two kinds of messages, the latter tend to be more to the heart, advertising.

Traditional advertising is attached to the traditional distribution mode, based on the pyramid-shaped hierarchical model, the traditional advertising nature with the information opaque characteristics, is Bo silly game. It always helps the upstream sellers talk, avoid the shortage, landscaping products, show temptation, cheat the homes.

Excess goods have led to excess sales, and advertising in the era of overcapacity must have been excessive. We have been imposing too many ads, and when we have the "advertising hunter" and other series of tools, we have the ability to shield the premise will try to use our rights. We are no longer looking for secure purchases from popularity, as we know that those that are well-known are not necessarily reliable.

In the mobile internet era, advertising is based on the Trust agent mode, each marketing a commodity, to obtain a trust. is to experience the commodity as an advertisement, that is to say, the use of the product experience itself is advertising, and why should it be asked outside?

The internet has put advertising back to its original form, which means that traditional advertising--independent of the merchandise--is superfluous. Product experience is the best advertising, Word-of-mouth is based on interpersonal trust spread.

Traditional marketing is "three-dimensional", advertising, channels, goods are separate, independent operation, and in the internet era, advertising has been integrated into the experience of goods, and the commodity experience has been integrated into the trust through the network, is a "one-dimensional". How to "three-dimensional" how to win the "one-dimensional"? The future of micro-marketing is the launch of the different space-time war, like missiles and machetes spear duel, Broadsword Lance did not understand where the enemy, from where to launch an attack, also do not know where they cut to kill.

In the age of the Internet, events and topics are the gold of the age of information, and secondly, advertising should be sidelined. If the Internet era marketing key words, I think is: Force lattice, wonderful, cock fried days. Forced lattice of goods, wonderful people, cock fried days. How many did you do?