Is it worth the Pay-per-click? Bidding rankings bring "search economy"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When you enter the search engine Baidu "switch" word, immediately show the relevant page to find nearly 120,000, of which Shanghai German Network System Co., Ltd. in all Web links ranked second. If you click the mouse to enter, the company will pay Baidu 24 yuan, but at the same time, the company also obtained you as a potential customer. This is not an armchair virtual economy, but the "search economy" of real gold and silver. The "NET Road" tour group, composed of famous network marketing experts, has revealed to many entrepreneurs in Shanghai the "search economy" brought by bidding rankings.

"Net Way" means "network marketing, with the net Youdao". The network information vastness, how lets the customer quickly find own enterprise? Tour group expert bare Secret: Use Search bidding rankings. The so-called search bidding ranking service, refers to the enterprise on the search engine to register their own product keywords (that is, the specific name of the product or service), when netizens search for the corresponding product information through the search engine, the information about the enterprise will appear in the search results, the ranking is ranked according to the results of the enterprise bidding, A single click of the highest bidder will be ranked first. Statistics show that among 80,000 Chinese internet users, 87.6% learned that the new site mainly through the search engine, 65%-70% of the netizens click on the search results will choose the first 10. Judging from this, the higher the number of companies in the rankings, the greater the likelihood of gaining customer access and ultimately the result of sales, and the more significant returns.

Unlike traditional network advertising, mass mailing and other marketing methods, the ranking of search bidding is "permissive marketing", and the former two are "disturbing marketing". That is to say, visitors will proactively find the relevant companies through search engines, where enterprises can obtain more targeted access to the target and potential customers. At the same time, because the use of the enterprise is based on the actual number of clicks paid, not only into the objective, but also through the click Rate, timely access to their services and product market response.

Search economy is a city economy. According to the introduction, in the United States, more than 60% of enterprises are using the bidding ranking service. In China, with the rapid heating up of the search business, Baidu, Sina, NetEase, TOM, 21CN and other famous portals have joined the competitive advertising business and search ranking service competition, and more than 20,000 domestic enterprises have used this marketing method. So, how to ensure that the ranking of the former enterprise is not "trickery"? Baidu chief operating Officer Zhu Hongbo stressed that there should be a very rigorous audit mechanism. In the specific rankings, excluding the consideration of the enterprise in the click rate of the bid, but also to assess the company's website content is true, never allow irrelevant content appears on the page. It is reported that Baidu has a system to monitor the company's Web site clicks, the number of hits low but ranked before the enterprise will rearrange. Zhu Hongbo that the quality of the search platform is the key to attract netizens, only in order to create a greater "search economy."