Is m2c a poison or a cure?

The recent controversy over m2c, and the problems faced by the big companies, can m2c be charm? M2C in the end a dose of medicine, or thirst poison?

The problem is to start with the Business-to-consumer itself, in addition to the business model, there are a number of basic national conditions, since 2010, any of the scale of the commercial mall from a vertical field into the business of E-commerce, the original impinging of the website in the rapid expansion of the last meet, Become incompatible competitors. Especially after the Beijing-east involved in the book, the industry's internal competition is simply brutal.

This is certainly the stimulus of venture capital, for the growth of the demand beyond other strategic considerations, but also to the operators of the company to bury the curse, on the one hand, the industry's internal competition to bring the market capacity shrinkage, on the other hand, the logistics, operating costs greatly increased, so that they have to go to extremes, nearly a year of price wars Consumers, of course, are very enjoyable, but Liu and other people also know that such a boom will not be long, the winter will soon come.

At present, the hidden dangers of the main shopping mall in two areas, on the one hand because of the rapid expansion of the traditional model of the strife, the other side of the rebound is very large, channeling barriers were placed on the table, on the other hand, in terms of supply chain, a wide range of integrated goods, the number Undoubtedly is to increase the difficulty of investment and integration of resources, credit problems frequently broke out, and customer service for new products to understand the lack of quality of service decline is inevitable.

Beijing East fleeing goods crisis, with Pangoo led by the m2c company to Beijing East expressed strong support, but this can not ease the dilemma of Beijing East. Suning in Gome to enter the electric business, and declared that with the Beijing East must have a war situation, the M2C mode of the model really called the scenery here alone good, contrast, their advantage is indeed obvious.

In the hardest hit of the electric business World War, the M2C mode of TV manufacturer Pangoo is very enlightening. The so-called world trend is long, the fact has proved that sticking to the vertical field is not short-sighted, on the one hand can avoid the front too long risk, on the other hand is really focus on the brand, consumer-centric wise. Especially in the back, many manufacturers do not realize that in the times, continue to stick to the traditional marketing positions, or committed to the power of the giant is not the best choice, "to create a century national brand" slogan shouted more than 10 years, but now is also the time to do a marketing model innovation, really began to reform.

Pangoo (Pangu) model made a good demonstration, m2c the real benefit is to liberate the enterprise's creativity, let them focus on the service for consumers. In the traditional mode, the consumer will have to buy what the appliance enterprises produce. Although the market of a variety of products, but these products are not necessarily suitable for each family. Pangoo LCD TV to fundamentally solve this problem, for example, it will be divided into several modules LCD TV, consumers can choose according to their own choice of panels, audio, controller and other components, DIY for their own LCD TV, creating a personalized home appliances consumer era.

It can be said that to avoid falling into the consumer mall is now deeply in the supply disadvantage and the long line of traps, for M2C enterprises is not difficult, they even ahead of a step, go farther, as to whether it is poison or prescription, its own consumers to give a fair judge.