is mobile resale reliable?

Mobile resale is like many previous concepts, the surface looks shiny, in fact, inside is a feather. The benefits of mobile resale to shortlisted companies are not as big as they think, and the three operators are not fully open to the market. For shortlisted enterprises, cooperation is not easy: they should not only in the business before the deposit, but also to bear a variety of customer complaints, if the end of the year does not reach the agreement stipulated in the volume of business, operators also have the right to recover the resale business. A few days ago, several listed companies issued announcements, announced with the three operators on mobile resale business signed a cooperation agreement, which has become a hot spot in the recent capital markets. But in Old Ji's view, mobile resale is like many previous concepts, the surface looks shiny, in fact, inside is a feather. Of the three major operators, "Big Brother" China Mobile for mobile resale is not active, only a round of the reply to the Conference will not accept the new application. Because the mobile 3G network is not very power, to apply for the company is not many. Relatively speaking, China Telecom to mobile resale to be more positive, and the overall strength of the weakest Chinese unicom is the most positive. It is understood that this time Unicom and 14 companies signed a mobile resale agreement, including Suning, Gome, phone world, music language, di-letter, audio, Jingdong, Eschde 8 channel-type partners, but also includes 3 value-added service providers, 3 Group customer service providers. It is noteworthy that Alibaba will be selected through its China million network shortlisted, but it is quite surprising that the shortlist also has 1 securities and futures companies, 1 game companies and 1 media advertising companies. Earlier, 263 of communications and communications were not on the list, for the simple reason that they withdrew voluntarily. The reason for quitting is simple: no money. These two companies have worked in the industry communications market for many years, and China Unicom has a lot of cooperation in the past, this time the conditions of the unicom is not as good as the past, they are of course, enthusiasm is not high. It's also a side note: The benefits of mobile resale to shortlisted companies are not as big as outsiders think. It's also worth noting that the three operators are not fully open to their markets. Unicom, for example, has only 14 provinces, most of which are weaker in the southern provinces, only to the last minute adding the most lucrative market in Beijing. Of course, not that unicom in these 14 provinces do not do well, the partners will certainly not. However, partners do have to pay more resources, it is possible to fight their own piece of the sky. For shortlisted enterprises, the cooperation is not easy: they will not only to pay a deposit before the business, but also to bear various customer complaints, if the end of the year does not reach the agreement stipulated in the volume of business, operators also have the right to recover the resale business. In order to do the resale business, they also have to build their own billing and service system. These conditions make it difficult for them to earn money in the short term, but they offer a very small opportunity to companies that provide them with technical services, such as the Asia letter and the hung Lian 95. Shortlisted Enterprises, Ali's business model is relatively clear, is on the one hand through their own day cat and Taobao flatThe mobile service of Taiwan selling operators, on the other hand, packs the mobile business and small loans, payments and cloud services together to provide the many small and medium-sized enterprises on the platform. It is understood that Ali and China Telecom cooperation will be more in-depth. And some of the companies involved in the defense, obviously still not think of good business model: among them, some said to sell mobile phones through mobile resale, some said to sell music, and some companies plan to the airport for overseas people to engage in "mobile + number" rental services, in short, a variety of different, all kinds of unreliable. One thing that is not plausible is that a research institute under the Ministry of Industry has done a study to see how many users the finalists can develop in a year through mobile resale. And in the reply, each company is firm in their plans to develop the number of users, all more than the total number of the Institute! Is this an estimate of the academy too pessimistic, or are companies too optimistic?