is new station optimization difficult? Five cheats teach you how to optimize

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There are a lot of webmaster friends are like first to build the site, submitted to Baidu, and then start to do optimization. In fact, this is a big mistake, optimization does not start from the site you have done, It's time to start designing this site. If the website from the online and then consider to do optimization then it's late and maybe your code design has problems this time to modify the template, the loss of the candle. The new station should be optimized from the time you intend to do the station.

1. Website Optimization plan

There are many webmaster friends do not like to do the site optimization scheme design, feel that this is not necessary, in fact, the site's optimization program written out, quite to give you an outline, planning the direction of the site.

2. website keyword

Before doing optimization, the first thing is to select the keyword, select the keyword for the site optimization is very important, therefore, we should be cautious when choosing. First, the keyword analysis, look at its trade value, competitive strength and the degree of optimization, etc. then, analyze the competitor, look at the top competitor's website, analyze their site structure, site title, description and keyword density, content relevance and the source of the external chain and so on. After these two points, we can roughly confirm the site keyword and how to optimize the site in the future.

3. Start website optimization

Site optimization is divided into two large chunks. One. Site Optimization: the website Code and label standardization, redundant code can be deleted deleted; JS&CSS code can be encapsulated in all packaging. Do not overload the code. These are the code that interferes with spiders ' crawling Web site information. Title H1 H2 label use to be reasonable, important page to have description. The content of the website is as original as possible, The frequency of content updates is guaranteed to be consistent. The important thing is that the links in the site should be structured well put the most relevant information together; external optimization: Outside the chain to continue to increase the stability. When the chain can not send more than 200 today, tomorrow will not be sent. More than 400 more than the day after. So the search engine will judge it, This will look at your site. Time has a long and short, is not good for optimization. To the healthy continuous increase of the chain. Friendship Link Building, a new station of friendship links do not too much, especially export links do not too much. Don't care about the PR value of each other's website, want to understand each other's website comprehensively.

4. Structure of the website

Website to be as flat as possible, search engine for each site Crawl page is not the same. The weight of the new station is not high, the structure is too deep inside the page spider will not crawl. The flat is advantageous to the spider just started to crawl and collects on the website. Important inside page must let it appear in the website homepage, spider crawl Information depth optimization, This way to ensure that the site's important information is indexed by search engines, at the same time, the weight of a Web site is also the highest, passing the weight of the past is also higher. The web site's breadcrumbs should be done well, which would help users know which page they are on, while also ensuring that each page is accessible.

5.URL Address Standard

URL address should not be too long, the URL path is too long when spiders crawl information easily lost. Especially those dynamic paths have many parameters, increase the difficulty of spiders crawling. URL address as full use of static, pseudo static is also a good choice.

The optimization of a new station in order not to detours, from you want to start to do this site when you need to delve into the industry to dig keywords, and understand the dynamics of the industry. This can provide users with the best information, optimize the site will be more convenient.

The author of this article: Chemical Quotation Network www.chembj.com reproduced please indicate the source, thank you!