Is PPG in the end a network direct, or catalog sale?

PPG, DHC, Dale, Ctrip, Red Kids, Macaulay, http://www.aliyun.com/zixun/aggregation/7918.html "> seven-star shopping, Oak international and so on exactly what sales model, yesterday also through the direct mail catalogue sold, Started on TV today, the day after tomorrow to open a store, TV shopping company, later issued a directory, and then do the website ...

Some are called network Direct marketing, some call the catalogue direct, some call mail order, some call TV shopping, some simply call "Dell Mode", some call "no shop Direct" some even call "direct selling", in fact all of these terms and nouns have not accurately summed up this mode of sales, or even wrong and misleading.

In terms of marketing, direct marketing marketing has been unable to generalize, because these businesses also have to traditional advertising, and even open the physical store, please sell to customers. It's a broader, more advanced way of marketing--"co-marketing"-Multi media marketing based on databases to better explain and summarize the current situation and future trends.

But in terms of sales models, these nouns are not complete, to accurately summarize the above sales model, I 211.html "> > I think" multi-channel retailing "is more comprehensive and accurate, the first, must be the combination of multiple media and the interaction, rather than a single media channels and media coverage of one-way media, and interactive media, such as direct Mail, Telephone, network, wireless and so on, as well as physical media, including on-site sales and physical stores; second, direct marketing is certainly wrong, because not necessarily from the factory directly to the consumer direct, from the source and the ultimate goal, with the traditional retail stores no difference, retail stores can also have a factory direct store, can also be a number of manufacturers of products operating retail outlets, such as Gome. Third, the difference between it and the traditional retail nature is to record all customer information.

Readers are welcome to discuss.

About "co-motion marketing theory" Please see the China-Europe Marketing Forum Video http://www.121dm.cn/video/index.html