Is SEO related to the needs of users?

Absrtact: Talk about the SEO user demand seo and user's demand to have the relation? This will be from the role of the search engine, we all know that one of the functions of search engine, is the answer to the question to the searcher, this is the most basic function. How can you tell?

Talking about the user's demand in the SEO

Is SEO related to the needs of users? This will be from the role of the search engine, we all know that one of the functions of search engine, is the answer to the question to the searcher, this is the most basic function. How do you determine which information best matches the intent of the searcher? This involves the real needs of the user.

The true needs of searchers

I would like to use two examples to illustrate that the search behavior of searchers is different from their true intentions. For example, we in Baidu input SEO training this keyword, the searcher's behavior is to enter this group of keywords. But do you know what the search engine needs to enter this set of keywords? The classmate said, not just want to see About SEO training information? In fact, this is wrong. Let's just think of the people who entered this set of keywords. Either a novice or a certain basis for SEO.

For beginners, if you want to learn the basics of SEO, is basically Baidu bidding and search outside such a large platform to take away. So it is obvious that the input of this word has a certain basis. Their real demand is, in their own operation process, encountered problems, want to learn new methods, new ideas to crack their own mystery. If this time your site content, design or to do within the chain, chain, keyword density, then do not meet the actual needs of users, because and his own actual needs do not match. and search engines are now fully capable. Identify this matching relationship. So you see, search this word, a Sina blog ranked first. Because what he introduced was. A different kind of knowledge system of thinking and training. But today the rankings have slipped.

Another example

For example, in Baidu input "trademark registration" this keyword time. What is the real demand behind him? Let's go through the search engine to see how the practitioners of this trip understand. We enter this keyword, and then click to enter the results of Baidu return, we will find. Practitioners introduced to the searcher, are, how to register trademarks? What is the process of trademark registration? And what information to submit when registering a trademark. Let's switch roles. I want to register the logo, I'm searching for the word. What do I need most? My demand is, can my trademark be registered successfully? What's the name of my trademark? Can be called in the market ring. This trademark can not be accepted by the public. Did you see it? What the two sides perceive is different.

So, if we're in the word trademark registration, there will be a directional difference, from the practitioner's point of view, then we can only be, many editorial articles, do a good job in the chain, and then publish the chain everywhere, the content of the article is to teach registrars how to register trademarks, and now the entire industry is doing so. If you want to optimize the word, people need to design their own web site content. Give him a diagnosis of his trademark can be registered successfully. To give him an evaluation of the trademark is of great value, to provide him with some well-known trademarks in the promotion of methods to start the law. This is the combination of user needs.

Conclusion：

To understand the true needs of searchers, and then design content based on this requirement, will be recognized by search engines, because they are the most matching, most relevant. In front of the said with a Sina blog SEO training This word to do the home is an example. And I am also using this analytical method to practice. I am working with a Sina blog, the trademark registration of the 1000-index keyword optimization to Baidu homepage, adhere to seven days! Please wait and see how it works.

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