is SMO more effective than SEO? Do the present Shang

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the increasing popularity of SEO concepts and technology, SEO competition is increasingly fierce, "the army has been competing for SEO (Search engine Optimization)", and search engines to prevent their own recommendations are seoer manipulated, constantly update the algorithm, want to quickly upgrade keyword rankings by SEO, Getting a steady stream of search engine traffic is not as easy as it was.

Will SMO be more effective than SEO (web image)

In this case, some seoer in a daze to ask: "SMO will be more effective than SEO?"

SMO (Social Media Optimization) is a network of social media, online organizations and community web site public communication channels, through a set of effective methods (add RSS subscriptions, "Digg This" top Up, blog writing, Micro-blogging and the use of non-cooperative forms of Third-party community functions for content sharing, such as YouTube video sharing, and ultimately form an effective communication to achieve their marketing goals of a marketing strategy (method). SMO is the latest form of network marketing, and its ideal effect is viral transmission.

Nowadays, the information explosion is an era of excessive dissemination, the most important feature of network communication is fragmentation, instantaneous, and low concentration of audience. In this case, if the information communicators do not consciously optimize and reinforce their own information content, effectively remove the spread of the manic sound, it will not arouse the attention of the information audience, its dissemination value will be greatly reduced.

Therefore, SMO (Social marketing optimization) is imperative, it can make the flow of information in a variety of social media platform seamless docking, triggering the user's attention, discussion, participation, and ultimately the formation of word-of-mouth communication-"Let everyone tell you."

The similarities between SEO and SMO are: whether SEO, or SMO, is a way of content marketing, must be based on high-quality unique content (feature services) to create a foundation, and both belong to the use of social well-known information platform to promote their content (or services) of the marketing method, Must be in order to meet user needs as the highest goal on the basis of appropriate use of some marketing methods and techniques to carry out effective information promotion, it is possible to achieve the necessary promotional marketing effect.

But SMO and SEO also exist some differences, SEO relies more on the search engine, because the mainstream search engine in today's network world's strong position, SEO surface looks, easier some-as long as the SEO done, will easily get more effective traffic, far higher than the general site of the SMO import traffic.

With the development trend of the search engine further commercialization, the development space of SEO is more and more limited. In contrast, SMO is much more flexible, it is more in line with the "information sharing, Value delivery" of the Internet's original intention and the web2.0 era of information dissemination characteristics, so the future is brighter-although for now, the vast majority of small and medium Web sites currently in the SMO import flow far less than SEO traffic, but Obviously the SMO import traffic quality conversion rate is higher.

Successful SMO facilitates SEO (source network)

And, SMO done, will effectively drive the development of Web site SEO-because the site SEO inseparable from the promotion of the chain, and the successful SMO will make the site outside the chain construction becomes easier.

SMO and SEO The most important difference is that the current domestic many small and medium-sized sites used by the SEO methods are mostly at the expense of site brand building to obtain the search engine traffic, forming a number of small and medium-sized sites for search engine serious dependence, which obviously for the future development of the site is extremely unfavorable.

Think about it, most of the time, we search the Internet through a Web site to find what they want (whether it is merchandise, or an article, a point of view), when people ask us where to come, our answer more times is "Baidu search."

The SMO, on the contrary, is more difficult to operate-not only directly to the user, it must first consider the content of the user's preferences, and then must choose the effective content representation according to the characteristics of different media. But the biggest payoff is that--smo is constantly reinforcing the brand image of its website--the most typical example of which is Lou, which has built up its own independent blog in just two years, mainly through blog comments.

It is in this sense, I think, that the idea of SMO (social media optimization) as a form of SEO (search engine marketing) is not correct-although a successful SMO will ultimately boost SEO results, it is only a by-product of the SMO.

"When God closes a door for you, he will open a window for you," in the increasingly white-hot SEO competition, we can not be hanged in a tree, we must do SEO at the same time, for a rainy day, began to find God for us to open that a unique window, began to consciously from the previous "hair outside the chain" To social media marketing and then to SMO marketing-though it's hard.

Some foreign website operators have already done so, a foreign webmaster in Webmaster forum to share the experience of SEO outside the chain, said: "Social media marketing is the key to my site 90% of traffic from Twitter and Facebook."

Finally go back to the "SMO will be more effective than SEO", on the technical level, SEO is the most systematic marketing method in today's network, in contrast to the SMO is obviously more difficult-it is more directly to many people like different, "crabbing" users, and to continue to produce users love the content, perseverance, can really win more users sincerely recommend. It is difficult to imagine, the lack of SEO content structure, user psychological grasp and data analysis of a good foundation, we can really do the SMO.

Moreover, it must be emphasized that, including network marketing, all things, important is not the method, but a correct strategy and unremitting efforts. The world does not exist a better method of technique, any way we have to do to really do it-"not fine, not sincere, not moving."

We can hardly imagine that, because of the fierce competition in SEO, we can not do SEO, so we turned, to find a more easy and effective way to promote the site, that a different way we can easily succeed. With such a timid "deserter" mentality, we will not succeed in anything-and we will never lack all kinds of high-sounding excuses to cover up our timidity.

Of course, in view of the current competitive industry status quo, at the same time, we must grasp the trend of industry development, and strive to change, in order to truly invincible. In the book of changes, he said, "the poor are changed, and the rules are long."

When "China's rise" has become a worldwide hot topic today, how other countries ' enterprises compete with the Chinese has become a worldwide problem, a British expert said: "Any Chinese people can produce large quantities, you have to avoid, or you will dig your own grave." The Chinese can not mass production, you have to desperately produce, that just invincible "-this is also worth more intense domestic competition in our deep thinking, no matter what line (this article by Gouyn12 original starting, All rights reserved, Wenzing, reproduced please link to the form of the initial source of the article http:// Www.gouyn12.com/e-marketing/368.html and this statement, thank you.