Is the advertisement burned after reading? Snapchat to push advertising services to seek revenue

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Is the advertisement burned after reading? Snapchat to push advertising services to seek revenue

August 20 News, according to foreign media reports, news application Snapchat to provide after the burning message service, the Wall Street Journal reported that in order to increase corporate revenue, the message application may be with advertisers to launch advertising services.

According to people familiar with the situation, the service named Snapchat Discovery, can show users video, news and advertising. In recent weeks, Snapchat has negotiated with advertisers and media companies about the service and plans to launch it this November.

At present, at least dozens of media companies, including newspapers, magazines and television networks, are already negotiating to provide content support to Snapchat discovery. The Daily Mail news website MailOnline is one of the potential news providers.

The service allows users to read each publication, watch a video clip, TV show, or movie by holding a finger on the screen before the content disappears, just like viewing photos and other messages on Snapchat.

A spokesman for Snapchat declined to comment.

However, Snapchat's move suggests that the company is looking for a new way to revenue. Although Snapchat the "short message" service as a star-level application, until now, the company has never revealed how to turn this popularity into a sustainable business.

Many internet companies have been through this transition before. Twitter added the "Recommended tweets" ad service, where Facebook pushed ads in its mobile and desktop clients, and the photo-sharing website Pinterest launched the advertising service "promoted Pins".

Last year, more than half of Snapchat's users were between 13 and 17 years of age. Comsore, a market research firm, found that Snapchat, aged 18 to 34, ranked third in popularity, after Facebook and Instagram. Last year, Snapchat also rejected a 3 billion-dollar takeover offer from Facebook. Open)