Is the demand for big data from electric dealers already coming?

Is the demand for big data from electric dealers already coming?

At present, the development of electronic commerce has reached a critical point, with the financing of the cold, price war intensified, advertising marketing costs rise year in, http://www.aliyun.com/zixun/aggregation/7578.html "> Electric business enterprises Obviously feel powerless, in such a meager profit situation, it is inevitable that the electrical business enterprises return to the essence of business, through the refinement of the operation to better survive.

Compared with the traditional commerce, the consumer browsing path, purchase record, access time and so on of the electric Business enterprise, 5.495.html ">" have traces to follow, access to data more convenient. On this foundation, the electric Business enterprise pays more attention to the data, hoped through the data promotion marketing effect, the Shape brand influence, impels the enterprise process optimization.

In addition, the timing of maturity can not be ignored.

November 2012, Ali Group announced that Taobao and the day of the cat 2012 turnover has exceeded 1 trillion yuan. Data show that 2011 national Social consumer goods retail total of 18.39 trillion yuan, 1 trillion equivalent to its total of 5.4%, this shows that E-commerce has become a huge new economic body, and volume is large enough.

Assuming that the business transactions in E-commerce only tens of millions of of the turnover, it can not invest in research costs, even if the profit to do a 10% of data research, but also to ask some excellent data analyst, just a drop in the bucket. The owner of each business is completely their own background and experience, even do not do user surveys, Pat the head can calculate the sales, but this is only the initial stage.

Only in the premise of ensuring food and clothing, electric business enterprises will think how to live better. Once you can restore the full picture of the consumer behind these data, it is a new competitive advantage.

So, for 2013 years of electric business enterprises, how to better define and use large data, at least on the surface is already the trend. Let's see what the real situation is.

(Editor: GH)