Is the Facebook-led fast-start era feasible

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The discussion of Facebook has not stopped, it represents the social age and the rapid entrepreneurial era, is the most powerful shock to us this summer, and from Facebook's latest news, as of June 30 in the second quarter, Facebook revenue of 1.18 billion U.S. dollars, compared with the same period last year, a 32% increase; Net loss of 157 million U.S. dollars, while the same period last year for profit of 240 million U.S. dollars, the monthly number of active users increased by 29%, to 955 million. Of course, there are certain preconditions for the loss, mainly because of the share incentive spending and related payroll tax expenditures, if not the two expenditures, the net profit of the two quarter is 295 million U.S. dollars, slightly higher than the same period last year 285 million U.S. dollars.

Even so, Facebook's share price still failed to show the momentum, on the day of the 26th financial report, the shares fell 8.3 ﹪, a few investors directly sell their Facebook shares, knowledge of Facebook market value of nearly 10 billion, currently only 48 billion, and the initial valuation is far from the IPO. In fact, Facebook's profit model, has long been criticized, single, over-reliance on advertising and so on, so that a considerable number of investors for the development of Facebook is not optimistic about the continued strength. The author believes that in the years after the IPO, Facebook should expand its profit range, so that the whole development environment diversification, to avoid extreme development.

Mobile phone industry

This is one of the more concerned development direction, if Facebook is just a social networking site, there's certainly not a lot of people who want Facebook to be mobile, but Facebook is a platform, a bridge between network and reality, and more crucially, Facebook has 500 million fixed users, This data even goes beyond Google, according to relevant data, mobile phone users use Facebook for about 34.8 minutes, such a high rate of use will make Facebook in the user has a very high viscosity, and this time to introduce a built-in Facebook function or exclusive function of the Facebook custom phone, who can say no sales.

Search Engine Industry

In fact, the search engine industry challenges today "one elder brother" Google, the difficulty is still not small, but this does not mean that Facebook does not have a chance, but full of opportunities, the reason is also very simple, but also from the Facebook strong user groups, but this time the dominant is not the user's Internet time, but the unique pattern of sharing Facebook. We all know that Facebook is a social networking site, the search patterns are all friends sharing, but the authenticity of this sharing than in Google search related keywords to more accurate, after all, friends of word of mouth worthy of trust. Predictably, if Facebook involves the search engine industry, it will be a battle between Google and Facebook, but this is not a confrontation between "search and discovery", but rather a showdown between "trading and relationships", after all, Facebook has learned so much about real information from its friends.

E-commerce and virtual products industry

It seems that any Internet enterprise should be involved in e-commerce industry, like Baidu, Yahoo, so for Facebook, it is also possible to involve the electrical business, because everyone knows that Facebook's stock price is depressed, largely because of the external concern about the profitability of Facebook, and Facebook knows that they can not rely solely on advertising revenue. Like the domestic Tencent, will be through its own stable 300 million of users, Facebook can take this route, to sell their own Facebook currency or directly to the mall, because the market potential of virtual goods is very large, is expected to 3721.html ">2014 year of the market will reach 36 billion U.S. dollars." The size of the E-commerce market will be over 680 billion dollars. Both markets need credit cards and PayPal accounts to pay. And to master a large number of user data Facebook related to the electronic business and virtual product areas, who can say no advantage?

New advertising industry

When people question Facebook's advertising revenue model, we should think that, as a social networking site leader, brand and promotion is strong enough, and this time the ads are embedded in the most direct way of Facebook, and have a large number of Facebook as long as the reasonable for their advertising revenue model to innovate, Then the marketing force brought by the market is immeasurable. Analysts point out that Facebook's Open Atlas has its own unique advantage in chasing user behavior data, and Facebook will be able to redesign their analysis, not just to provide data, but also to provide true, integrated friend advice, So as to guide the brand advertisers personalized efforts and advertising in the reality and network connection.

No matter how loudly the question of Facebook is, there is no doubt that Facebook as the biggest social networking site, the vast number of users and viscosity will make Facebook has a strong ability to develop, after all, the user is the fundamental development of the site. This article by http://www.xinruiyishu.com/Chengdu New Sharp Art Training School small Sue finishing editor, welcome reprint, Reprint please indicate the source, thank you.