is the gospel or the trap behind the "man-made" data?

Absrtact: With the surging tide of internet mobility, more people are unknowingly kidnapped by the network, and the original chaotic like the network of marriage and love market more messy and disorderly. When people reflect on the essential meaning of social activities, they cannot help asking: is the Gospel or the trap behind the "man-made" data?

This is the best of times and the worst of times. Ubiquitous internet, so that people's lives are extremely rich, but also to make people's lives extremely monotonous. The core of social intercourse is no longer a direct talk to people face-to-face, but a digital symbol behind a virtual account. With the advent of the Internet mobile tide, more people are unknowingly kidnapped by the network, and the original chaotic like the network of marriage and love market more messy and disorderly. When people reflect on the essential meaning of social activities, they cannot help asking: is the Gospel or the trap behind the "man-made" data?

With the rapid development of internet economy, commercial operation has begun to permeate and affect people's daily life more and more. For example, online marriage and social networking are embedded in a heavy commercial atmosphere. As we all know, in the Internet market, the user base is always a very sensitive topic, the development of the network marriage market and the embodiment of platform competitiveness of course can not escape the existing user group scale of discussion, the user base scale is to provide users with choice and marriage success rate guarantee. Of course, the huge platform of the existing user base is also to attract new users into the most effective appeal. Therefore, the network marriage market, to the user base as platform propaganda point case and a few.

To domestic well-known marriage dating website for example, 140 million of users of the message through a variety of channels for large-scale transmission, or even reached the "national brainwashing" point. And in the near future on the line of hand-speed 8 activities, the network platform users have surged to 190 million. Such rapid growth is "a miracle", but are these growth really valuable? How much water is there in the business?

For the 190 million of the user's value, you can start with the network Public opinion guide. Through the "affinity net" keyword search, in the results of nearly 100,000 information is questioned the authenticity of the relevant content of the membership of the net. The question of false account mainly stems from: a large number of advertising, pornography, illegal accounts are unusually active, the new user received a large number of heterosexual users after the active communication without the following, allegedly inducing users to recharge consumption three levels.

Public reports show that the affinity network to take the "shallow level of communication" is free, members of the two sides in the in-depth communication needs of men to pay. This also means that when the male user needs to communicate further with the female user, must carry on the first recharge, after the communication process. But what makes the user unbearable is that the information received after the recharge is greeted by the greeting, and then there is no later, this has to let users have the authenticity of the account number questioned. More users have received different accounts for many times the same information produced by the affinity network to create a large number of robots false account speculation. (Photos taken from Weibo, BBS and web news screenshots)

In the practical level, through the use of the affinity network found that the authenticity of the platform users is indeed questionable.

First of all, the affinity network did not implement real-name audit, and this for serious marriage dating platform, the registration will be a very large member of the security. At the same time, the user in the registration of the network in addition to the gender can not be modified, birthplace, birthday and other sensitive information can be arbitrarily modified, which also makes the authenticity of the other account greatly compromised.

Second, through the site search, accurate positioning to the Beijing area of age-limited female users million, but in a large number of browsing the membership of the basic information will find the same account in different pages recurring phenomenon, and similar phenomenon and a few. Such apparent fraud has to be used to question the credibility of millions of users in search results.

The registration information is not rigorous audit, for water number, false account, fraud account, etc. provide a living environment, it is these "false number" as a network of great water.

Through the above situation may wish to the network of the operation of the process of a bold conjecture, through 190 million of users as a propaganda point, to attract new users into the platform registration, and then take the initiative to greet, automatic response and other means for users to create a highly active illusion, to induce users to enter deep such as communication, and eventually convert free users to paid users. But in the vast majority of cases, there is no real effective dating service for paying users.

As a "popular marriage website", in the vast target user group, as long as 10% of users believe that "false" advertising, pay 50 yuan or even hundreds of of membership fees, the affinity network will be a substantial income, you can continue to maintain this existing model, waiting for the next unknown truth of single users into the bureau.

Internet dating, this is a new generation of pronouns, however, in addition to the excessive business components, not only did not bring people the necessary convenience and happiness, but the active on the platform of the real users more confused, and even the real life of the people lost the most basic trust. Now it seems that the current Chinese online dating market has come to the edge of the moral bottom line, false propaganda, false information issues need to be resolved. And the 190 million users will not be able to reflect their strength, but it would make people more alert.

Love this innocence, marriage is a lifetime of great events, sincerely hope that this industry more some of the beauty, less luliang.