is the historical node of the printing industry Internet?

Statistics show that China's printing industry for the first time 2013 output value exceeded 1 trillion yuan, up to 1,039,850,000,000 yuan. Why does the printing of such a large plate not have a vertical electric commodity card that is so loud? The article will be discussed from 5 aspects. China's vertical electric business industry in the 2014 is still in the ascendant. Under the trend, some enterprises began to break through the siege to open up new Horizons, and some began to gradually exit the market. Because the vertical electric business has pays attention to the industry brand, the depth service as well as the channel specialization and so on the superiority, enables it to be independent in the existing large-scale electric business platform to grow and develop unceasingly. We are accustomed to Taobao, Beijing-east and other comprehensive electricity companies, China wants to appear such a large platform is very unlikely, and the reality is that these large integrated electric power companies in the vertical industry is not significant promotion. The other fact is that the vertical electric trader is not necessarily small in the field of subdivision, and its capacity and market demand are often staggering. Statistics show that China's printing industry for the first time 2013 output value exceeded 1 trillion yuan, up to 1,039,850,000,000 yuan. Why does the printing of such a large plate not have a loud vertical electrical product? We list 5 questions to explore. Q. 1, the history of the printing industry Internet has come? The printing profession has been eager to do a lot of internet research in recent years. The China Printing Science and Technology Research Institute has held two "China Printing electronic Commerce Annual Meeting" in 2013 and 2014 respectively, the meeting is full of hot discussion and thinking. The emergence of the domestic printing industry Internet "Great Leap Forward" is more like a hope. Because, nowadays high-speed network popularization, pass a larger design document also not too minute; network payment becomes fast and multiple; Logistics express service is developed; At the same time, people's ability to operate online has been able to deal with the relatively complex operation such as printing. It can be said that the printing industry's internet history node is really coming, even if this road is not smooth. The development course of the Internet in the printing industry Q. 2, where is the threshold for the Internet in the printing press? The main sticking point of the delay in printing the Internet is that the following 3 points can be summed up: 1. Comparing the order O2O, the integration of the printing and integration of the restaurant is clearly two levels of comparison, for the restaurant, who understand a little, but for the printing press, not professionals can not. We can think that who has more expertise, who is senior enough and enough to understand the country's production situation, who is most likely to stabilize the first step. There is no ability to filter, integrate and manage suppliers, there is no good cooperative relationship, it is difficult to enlarge. It looks like, at this point, it's hard for a pure internet person to have an advantage. 2. E-commerce process carding and technology development is very difficult. The printing industry chain is long, there is a website does not represent you are the electric business, the following orders, payment, production allocation, quality management, order tracking, distribution, delivery management of the Internet is hard Kung fu. This chain, compared to the order of the meal O2O, many more links. 3, through high quality service and competitive prices to promote the printing of vertical electric operators to establishThe brand is very difficult. Traditional printing enterprises in the service of a short board, want to be filled is not a day two days. In addition, the traditional enterprise's Internet consciousness is also short board. In the same way, it takes time for internet companies to have a deeper understanding of printing. Q 3, domestic and foreign successful experience can be used for reference? 1, the United States Vistaprint1995 years of the United States Vistaprint Printing company was formally established, but in the next 5 years the company has been at a loss, in the brink of bankruptcy, the founder of the change of business strategy, using e-business model to successfully save the enterprise , and was listed on Nasdaq in 2005 after a few years of practical work. Has now become a global model for printing e-business. Its success boils down to: its website design and system perfect, as well as clear customer positioning and service. 2, Taiwan Jian Hao printing to network printing and printing as the main model of Taiwan's Hao printing fire, Taiwan's Hao printing Why can success? The general manager of the company gave a concise answer: (1) reserves, the application of IT technology. (2) Complete digitization, standardization transformation. (3) There are coincidences to seize the opportunity. (4) The business model should be well matched. 3, Hong Kong E-printe-print has been committed to the development of network printing services, and invested a large number of resource development service system. "Using it to create good business value" is an external evaluation of E-print, whose service system was awarded the Silver Award of the "Best Commercial System" by the Hong Kong Information Technology Council. Q 4, where are the advantages and disadvantages of the mainstream models in China? In recent years, there are many different modes of printing vertical Internet platform, a representative model summed up there are 3 kinds: 1, to light assets, from the printing of the supply chain to start with this type is the Sun printing network. The Sun screen maintains the property of light assets. That is, not on the production side of the input. Sun Printing network through the depth of cooperation with manufacturers, as well as the traditional printing production of it transformation to control the production resources, and then open up the entire process of Internet connection. This pattern appears to be more of an opportunity for rapid growth and a basis for sound development in many modes. 2, to design into the industry's pure Internet platform. Such as: Change the Map network and so on more prominent design, in this respect a bit similar to Granville Guest site, in the future Will and pig network formation competition is still unknown, but its pure platform operation seems to be difficult to control any one end of the resources, when the competition deepens, its profitability to be tested; 3. The Internet exploration of the traditional large-scale printing enterprises they are on the basis of existing capacity, to carry out the exploration of the Internet power, self-sold, also have a positive effect. On behalf of the Enterprise for the Shengtong commercial printing fast line network. This is a typical "heavy" mode. Ask 5, as always the old question--what if bat did the same thing? I believe that the traditional industry, including printing, and will continue to be affected by the bat, but subject to the printing industry characteristics, bat and other Internet carriers will not be involved, the reasons are as follows: first, relying on sophisticated trading platform of "transformation "is not really a transformation. In fact, Taobao and other platforms for traditionalThe producer's contribution lies in the channel and the promotion, the tentacles has not been deep into the production flow. This is less than the millet model, because millet in the Internet sales also rely on the Internet to continuously optimize products. Second, the industry is different, just like Mr Ma Yun can not participate in the 110 meters Olympic hurdles, all with an Internet play, to win just a few people. Do not add separately to pull an industry to come online, uncomfortable! Summary The author thinks, according to China's national conditions, as far as possible to play the role of production platform, the chances of winning more. Of course, the success of these models has yet to be tested by the market. "Traditional industry Internet" is a major trend, the future of all large and small companies will be through the network to meet the printing demand, this day, or early or late always come. Before this day comes, we set aside a few questions to consider in the process: will the entire channel of printing be shortened and become efficient because of the Internet? is the service provided more satisfying because of the Internet? Does the internet have a low price impact on the printing industry, like the former electric dealer? The road to Internet in the printing industry is doomed to be full of frustrations. Let's hope and bless.