Is the midnight video game mobile internet?

The trend of mobile Internet development is more and more than a year, in the past year, the performance is impressive. According to the Union survey, as of the end of 2012, the domestic iOS active users reached 85 million, Android active users to 160 million, the 2012 year's equipment increment is 2011 annual increase of 3 times times. With the rapid development and popularization, mobile Internet is changing people's life in all directions.

Increased use of mobile applications, video applications to increase the use of 259%

Users ' use of mobile applications increased dramatically in 2012. In the past year, the use rate of applications has increased 15 times-fold, according to the alliance's statistics on more than 100,000 apps for iOS, Android, Windows phone and other platforms. The total use of the month grew 11 times times. Now mobile applications in our life can be said to be corners, pervasive.

Category, the use of video applications is the most amazing. Last year, the average per-user use of Video-class applications duration from 9 minutes to 31 minutes, an increase of 259%, the average daily frequency of video applications per user also increased by 24%. The author believes that the cause of this increase is diverse, first of all, the popularity of mobile devices, and then technology advances also make mobile devices more suitable for video playback, the end user access to video channels are more and more.

The growth of reading applications is also obvious, although their use of the length of time changes little, but their daily use rate increased by 114%, this is a good thing, that people's reading awareness is increasing, of course, it also explains the people in the trivial time of mobile application dependence.

In addition, such as photography, games and other applications in the use of the length of time and the use of the frequency rise. The application of the System Tools class is an exception, although they grow on a daily basis, but the daily usage of such applications is down by 21%. Analysis of the reasons, the author believes that in addition to the user's attractiveness than games, online shopping, video and other applications, now many mobile phone systems with the increasingly rich optimization tools is also a reason.

Capturing users, social attributes are key

Social impact on apps and users has never been bigger than it is now. In the past, socializing was still a type of application, and now social networking is almost an element that developers must consider when designing an application, and it can be said that socializing now has a tendency to be a basic attribute of application. Of course, social attributes can also bring more quality users to the application.

Let the data show us more clearly. The survey showed that in the same application, users who had social-sharing behaviors averaged 3.5 times times the daily frequency of users without social-sharing behavior, and averaged 3.8 times times the average per day. More crucially, this type of user, through social sharing, can form viral transmission, thereby bringing more users. Therefore, application developers must consider how to make use of social advantages in the design of applications, and in the operation of the application should be highly concerned about the user's social behavior.

Midnight 0 O'Clock is sharing the peak of behavior

We can see from the chart that the peak of user-sharing behavior is at noon 12 to 13 o ' clock and around 0 o'clock midnight. segmentation, different groups of active time is different: In addition to all very active 0 o'clock outside the midnight, white-collar workers active time mainly in the morning of the beginning of the work of the first 9 and 14 points before and after the night and 20 o'clock. And the student's active time is after the lunch 13 points and after the class from 18 to 20 point this time. In general, 0 o'clock Midnight is the user to share the most active time, this time most people in bed, the use of mobile phones, tablets and other mobile devices is a very mainstream choice.

Men love video, women love Electricity Quotient

The difference between male and female users is obvious in the application selection. In contrast, male users prefer to use video and music applications, while female users prefer to use image beautification and electrical business applications. As for entertainment, game applications, the use of male and female users is not significant. In terms of device use, we found that female users accounted for 5.2% more of iOS than Android, and that, in the same way, male users were 5.2% more than iOS in Android. Both iOS and Android are more male users than women.

Men love chess cards, adventure, female love, education

We can clearly see the difference between men and women from the game. The proportion of male users in adventure and chess games exceeds 70%, while in small games female users account for 66%, and in education, family and children games, women also account for 65%. It also confirms that in ordinary families, children use more of their mother's equipment. Surprisingly, the number of female users in competitive flight games is more than that of male users, but this may be the reason for the investigation to classify music games in this category.

Over the past year, we have witnessed the rapid development of the mobile Internet and believe that its momentum will only increase in the new year. Through last year's survey, we found that the design and operation of mobile applications, only based on the most basic data and users are not enough, must be divided into user groups, to find the needs of users, behavior and interest. The New year, we look forward to the growth of mobile internet, but also look forward to more and more interesting applications stand out.