is the mobile version of the Web page worth doing?

The internet industry in the last decade has had many eye-catching developments: the rapid rise of social networking sites, such as happy net, characterized by a human-social relationship based on each individual's interest and personal needs Service-oriented web companies and Web-page-style process applications are evolving and replacing traditional software (translators, such as client-side software).

As a result, the springing up of web companies is doing all they can to achieve all kinds of services online, as long as users can access the Internet – whether it is necessary or not.

It also includes the development of mobile mobile Internet, which, of course, is not entirely driven by web2.0 's ambitions and visions. Theoretically, we must also thank the mobile network itself for its popularity. If anyone remembers the original black-white (which you can also set for black-green) to visit the site, you will have to thank the software engineers for their contribution to promoting the popularity of mobile internet.

But with these, there are some less-fitting ideas about mobile internet, especially for online business websites and commercial profit-driven internet companies.

Spurred by the success stories of Facebook's mobile platform, YouTube's iphone mobile apps, Twitter's number of mobile subscribers, a growing number of web designers and entrepreneurs are beginning to believe that they need to make a phone-specific interface for their sites.

Is your site targeted to mobile users?

There are some web apps that are actually targeted at mobile users, but not much more. Facebook and Twitter have been hugely successful in the growth of mobile phone users because they were born to help users communicate-and that's the best thing about mobile phones.

In all respects, it is not surprising that the number of mobile phone users on social networking sites has increased. Twitter, Facebook, YouTube and numerous social media sites-from the smallest to the most popular-have a large number of mobile phone users on regular visits.

Facebook data shows that more than 25% of the traffic is from mobile users, and that these users are more active than users of traditional computers.

For social-networking companies, which mainly use advertising to earn revenue, it is profitable to attract more mobile phone users.

With Apple's IAD platform surfacing, and Google's two-year move to deploy AdSense ads to the mobile market, user-driven social-networking sites are trying to maximise the number of mobile subscribers they can get.

The problem, however, is that many online business sites are not driven by more traffic, more active users, and more interaction.

Many of the startups in Silicon Valley, for example, have no business value and no profitability – the services that rely on ad-supported Web sites for access through mobile platforms can only charge very low fees.

Non-social networking site mobile version of the advertising effect

Apple's IAD demo is exciting. There is no doubt that the company has a clear plan for how to dominate mobile advertising and its markets. With the support of Apple's technology build-up, it can be seen that Mr. Jobs is confident about how to make huge gains from mobile advertising.

Interestingly, however, IAD's sample ads are the big brand ads we've always seen on social networking sites. Pixar, Nike, Best Buy and other major brands have a focus on branding the distribution system and economic strength.

Advertising applications for small and medium-sized businesses – such as text on a website or blog, banner ads-do you have a chance to achieve similar success on a mobile phone platform?

Other mobile advertising platforms, such as IAD, AdMob (which has been bought by Google), have told web designers that most mobile phone users are not deliberately browsing the web for consumption. (Translator note: But like the big brand, simply increase brand attention)

Clicking on a driver's ad, which is generally called direct-effect advertising, especially in independent blogs and websites where clicks that lead to the purchase of services or merchandise, will be less effective when moved to a smaller mobile screen.

So what about E-commerce sites?

The value of a mobile Access page for a sales-driven (ie E-commerce) website is a complex and tangled judgment. Most mainstream E-commerce sites – including industry giants Amazon – provide mobile access pages in various forms.

Amazon, for example, includes almost every feature on its mobile page. Users can place orders, buy virtual products such as MP3, add items to the attention list, and so on – exactly the same way they use computers to access them.

However, Amazon's mobile payment service (MPS) was just online in October 2009. Most Web sites do not initially have dedicated payment services for mobile-phone users, compared to the five-year-old mobile-phone-specific browsers that have already emerged.

Clearly, it is hard to generalize the value of Amazon's mobile Access page and payment system, but it is a more reliable assumption that mobile pages and payments have less value for Amazon than traditional, computer-or hand-shopping forms. Anyway, how many people use mobile phones so urgently to buy an important product? Isn't it normal to use a bigger screen to look at the pictures you want to buy?

Mobile Access pages are more difficult to judge about the value of small sales-oriented websites. Most E-commerce giants are secretive about their mobile access to the shopping platform's data, usually to gain some competitive advantage in the field. Most E-commerce site design is not easy to access the mobile phone, you can approximate to see mobile phone access to the proportion of total sales volume is not high.

Direct-effect advertising, as the Internet's most profitable market, in the field of mobile network also repeatedly tasted bitter fruit. In the case of Amazon, the dilemma is how to motivate users to convert from access to consumption in situations where users are not comfortable or have the same psychological security on their computers.

Direct-effect advertising sites often do not have their own mobile online payment systems, unlike Amazon's luxury. The vast majority of direct-effect advertising sites that are driven by clicks encourage users to open their wallets, take out their credit cards and place orders immediately.

Does your website need a mobile version page?

Unless your site is a mainstream social networking site, a highly popular entertainment theme blog, or a Web site that focuses on major brand advertising or purely content, the answer to this question is likely to be "no", at most "probably needed".

A small number of mobile phone users are outside the social networking site, and looking at content-rich or sales-oriented pages in their mobile browsers is unlikely – the interest in watching ads or buying things on mobile phones is lower.

Web design and related technical fields may be an exception. If your business expansion needs to show the full technical strength, a mobile phone version of the page will be worth it. If you are a designer who often participates in the development of mobile website projects, your own mobile-friendly website will help you quickly demonstrate your ability to make a good first impression on your potential customers.

So far, the "no need" situation is still dominant. Efficient web design is not about indulging in "every" potential visitor – especially those who think they should.

If you need a website with a clear business goal-an ad site or promotional site, focus on the site's main visitors.

So far, the main visitors are unlikely to be users of mobile phones.

Translation: scv123

(Translator Note: Please see the original, you may need an agent)