Is the nature of happy net just a Web game?

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Now to happy net everyone seems to have a consensus: happy NET is relying on the web game, which is its essence. This, in fact, ignores the nature of SNS website: its social network relations and convenient communication methods. This is an important part of its success. Happy NET is the essence of SNS based on the perfect combination of web games.

Web game is undoubtedly the important tool to attract users, but it is not all, not the bottom core of happy net. If only playing web games, how many web game companies nationwide, how many good web games have been developed, but why not in a short time to achieve success?

According to foreign bloggers, relying on Facebook's social networking platform, game developers will get around 500 million dollars in revenue in 2009, such as the Mob Wars game, which now has more than 2 million users in one months, with a monthly revenue of up to millions of dollars,

Why many game companies rely on Facebook to make a lot of money, because Facebook has users, this user is not a simple user, not a fragmented user, not a simple independent IP users, but a social link users. This is the core of the key. If these game-development companies are only developing games, such as Zynga, which has developed well-known games such as Texas Poker, the revenues of SNS platforms on Facebook and MySpace in the winter of 2008 are said to have reached $40 million trillion. Without Facebook and Myspace, how can these good games get paid in such a short time?

If there is no social network relationship platform, these game companies if they can make their own money, can do it themselves, or to other network operators to do, but to obtain users, to promote and so many things, and the risk is greatly increased, and the user to form a social network relationship is also more difficult, It is doubtful whether simple, unfamiliar users can bring explosive growth to this type of game. So the likelihood of the success of this type of game is also greatly reduced. Now a lot of people talk about SNS, and the core of SNS is still: social network relationship, and its convenient way of information transmission.

Social network relationship is SNS, the meaning of the word, but now it seems that people are slowly ignoring its original meaning, but also the bottom of the meaning.

But this is the SNS future will certainly have the value, moreover is very very big value core. This determines the future of SNS in the network marketing, web games, community value-added services, E-commerce, mobile value-added and other aspects have unlimited business potential, because it has its own unique value, which is not available to other network media, it is an absolute strategic level on the Internet, its importance and any other basic application.

Therefore, to really understand the value of SNS itself, it is best not only to see the value of the Web game, more important is its core: social network relations, information dissemination and communication methods.

This determines the future of SNS not only in the field of Web games (Kaixin has made great success, but it seems to be inadequate in terms of flow into revenue, and it has great potential applications in the fields of information, business, education, entertainment, health, etc., and is only just beginning (text/Huang Liang)