is the network game graded?

In the bright summer sun in Los Angeles, the annual E3 game has come to a curtain, as EA Ubi and other big international game companies to launch a variety of shocking works, as the players are able to enter the work of the Chinese discussion, whether China should introduce a game grading system has sparked a lively discussion, As the "old man" who has been working in the Chinese gaming industry for many years, he also began to ponder the game market tomorrow and the necessity of the game grading system.

The Chinese game market starts from the single game, since the network game begins to enter the glorious, the classification system discussion has never stopped, first of all we look at the significance of the grading system. Throughout the international market, the development and distribution of games is in an open state, that is to say, any game can be recognized and accepted by society, and the purpose of grading system is to manage and control this "freedom".

For example, a well-known Europe and the United States to do "Grand Theft Driver" series, the introduction of each version of the game can occupy the top of the list, as a rating of "AO" works, in the European and American markets can be promoted sales, because must be filled with some violence, crime and even pornography content, so rated as "AO", Restrictions must be purchased and used for adults, which is the model of the game market in Europe and the United States, the type of game does not make any restrictions, but the user of the game must follow the rules to enjoy the fun of the game.

The introduction of game grading system is based on such a situation: "Unconstrained development content, classification system content management." "But we look at the reality of the European and American markets in detail, this system also has obvious management loophole, take" Grand theft speed "as an example, there are still a large number of young players hot for the game, a large number of non-compliance with the classification system of retail channels still illegally provided such games to minors, There is also a lot of discussion about such phenomena in the European and American markets: "Is it a restricted content rating system or a tightly-controlled producer-the content of game developers ' output?" ”

In the European and American markets, the content classification system covers areas such as: film, television, games and so on many fields, compared to the game, the grading system in other areas of effective application, cinemas can strictly manage the age of the entrants, the management of underage viewers have family accompanied by the corresponding home video market, Parents can also effectively manage their children's content exposure environment, but into the internet era, children's content contact with the environment more convenient, more can not always monitor (a large number of computer content management software came into being), and the game is mainly to young people to buy the content of the object products, internet-based services richer, more convenient , it also greatly increases the difficulty of effective implementation of game grading system.

Against the Chinese market, the current situation of the game market in China and the European and American markets are very different, we can from three areas of this situation analysis:

1 Home machine Market: in Europe and the United States can carry out a strict control of the home game market, in China by a large number of illegal inflows of "black market" host channels occupy, and based on the channel of illegal piracy game content circulation more rampant, this area has almost become the game Content management corner;

2 Traditional single game market: China's single game introduced a strict reference to the film and television dramas, books and other cultural products import and the introduction of norms, its content must conform to China's national conditions, and have a strict examination and approval system, from the provincial and municipal publishing units, publishing Bureau began, directly to the cultural publishing content of the highest management unit of the Press and publication Department of the approval process, can be 100% to ensure that the game content distribution control;

3 Online Games: China's online game development and import rules, the basic reference to the traditional single game introduction mode, the use of local game content, import game content submittal system, can also be effective management and control;

In view of these three markets, the problem is that 1 classification system is not in control, need more rigorous legal system for management; 2,3 existing management status is very good, can effectively manage the distribution of content.

China's cultural industry market is also in the strict control of content production and content release status, in view of such characteristics, many European and American "AO" level of cultural products are still not suitable to enter the Chinese market, especially in the game, while the domestic research and development of the game content, in the game production this link has been strictly controlled, In this way, the content management of the game has been strictly controlled from the source, the classification system for the content distribution management is not exist, that is, at this stage, the hierarchical management is not necessary to exist.

With the development of the WTO agreement, if one day the cultural industry market is fully open to the world, can our current management system be implemented as well as at this stage? Can it play an existing role? is the grading system necessary for implementation? For these questions, let us make further assumptions and analyses:

1 does social environment need to introduce adult game content such as violent crime pornography? From the game market in China, the consumption of games is biased towards the low age, the traditional, similar to the "AO" level of the game content in China's market is limited, the need to introduce the necessity to be considered;

2 when the classification system is introduced, can the grading system be effectively implemented? The effective implementation of the grading system involves a wide range of levels, down to the management of each retail store, to the state supporting the enactment of laws, all the links will affect the implementation of the grading system effect;

3 The establishment of a classification system, in the absence of adult content output or introduction of the situation, whether the existing content to be graded processing? How to divide? These are not a few game practitioners can control the matter, need is the attention of the whole society and input can be customized a set of classification system suitable for China's national conditions;

4 is the game grading system to be implemented in conjunction with the grading system of other cultural products?

For our country, even if China's cultural industry has been open to the global market, whether the grading system has a matching management mechanism to be implemented together will be the biggest problem, the European and American countries for dozens of years of accumulated experience can not be very good for its control, our system can be well implemented and implemented? These questions deserve our deep consideration.

After careful thought, we will find that for the current game market, grading system is not necessary to implement, and for the future market, in the game grading system, we need to discuss the more perfect legal control system, the promotion of management capacity and the construction of social and cultural management awareness, Based on these foundation of the game Classification management system, is really able to help the Chinese game market healthy growth of the booster, is the future of Chinese game culture industry!