Is the online drug market "gold" or "swamp"?

Abstract: Gold or swamp? Recently, the country's second online retail drug Third-party platform for the pilot Enterprise license plate by Guangzhou 800-Party Information Technology Co., Ltd. (hereinafter referred to as 800 parties) picked. At this point, China's online drug market appeared Alibaba and 800 sides of the world

"Gold Mine" or "swamp"?

Recently, the country's second online retail drug Third-party platform pilot Enterprise license plate by Guangzhou 800-Party Information Technology Co., Ltd. (hereinafter referred to as "800") picked. At this point, China's online drug market appeared Alibaba and the "800-party" situation in the world.

Is the online drug market a "gold mine" or "swamp"? There are insiders blunt, 225 online pharmacies approved the qualification, but the actual operation of only about 40.

Enclosure of the more operational less

Reporters from the State administration of Food and Drug Administration on the Internet to see, as of July 24 2 o'clock in the afternoon, access to the Internet Drug trading service Certificate of online pharmacies up to 225. However, the reporter learned from the industry, the current operation of the relatively good, regular online pharmacies only about 40.

"If the turnover of a day is less than thirty thousand or forty thousand Yuan, the general online pharmacy is very difficult to survive, and most of them do not reach this standard." "Guangdong Jinkang Pharmacy Chain Co., Ltd. manager Zheng Haotao told reporters that although there are 225 online pharmacies have picked up the FDA's online drug sales license, but this does not mean that these stores are operating normally. "Some of them follow suit, get a license plate there, and wait and see." ”

Zheng Haotao said that with Alibaba and the 800-party drug consumer Third-party platform expansion, more and more investors will look at the online pharmacy, trying to carve out China Mobile medical market a piece of soup.

"Price" is highly susceptible to abnormal competition

Online pharmacies An unavoidable problem is that the online shopping model, which is rich in cheap marketing, is bound to disrupt the existing drug pricing system. From the current day Cat Medicine Museum and the Beijing-East good pharmacist flagship store, it joined the online pharmacy for the big sales, often launched such as "buy", "second Kill" and other price killer.

Zheng Haotao that the online pharmacy is the characteristics of the mouse trade, "fast, only as far as possible to bid low prices to retain customers." An endless stream of "bucket price" phenomenon, the stimulus line between pharmacies into a kind of abnormal competition. Zheng Haotao also analysis, online pharmacies, a temporary unresolved problem is "only sell over-the-counter drugs."

Credit restricts the development of online pharmacy

"Physical pharmacies selling drugs to individual consumers through the Internet will be a significant trend in the future development of the pharmaceutical retailing industry," the study said. "Zheng Haotao thinks.

From the investment point of view, relative to the physical drugstore average of nearly 300,000 yuan a store shop cost, online pharmacies do not need store rent, human resources costs are also low, so drug sales price than physical pharmacies can be lower. Plus the operation is not subject to geographical restrictions, more abundant source, etc., the advantages of online pharmacies are undoubtedly obvious.

However, online pharmacies have a "soft rib"-the true and false medicine. Some analysts pointed out that the online pharmacy has not yet perfect integrity system, in the case of rampant Internet fakes, consumers have been vulnerable to the trust is hurt, online pharmacies appear to be a long way.