Is the ranking important or the market important I've been thinking a lot.

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From recent A5 submissions, many articles are about how to improve the keyword in the search engine rankings, and a lot of webmaster also enjoy the attention of these topics, including the author in. But last night I had a sleepless night and thought a lot. The author rarely shares his case, but last night may think too much, feel the need to share, may be a master pointing.

The author has a customer is to do animal nutrition health products, this year I did a lot of his network promotion, his website traffic also reached 600 times/day, the boss is very happy 600 people every day to ask, the phone is busy. But I one months later, I found that they are a very professional industry companies, in fact, 600 people to ask, the real target customers only 50 are very good. The same is true, that the average 600 of the people who are either peer intentionally inquiry, or just ask other, and no intention to purchase. It makes me understand that search engine rankings are not necessarily the target audience, and this 300-day visit does not represent the number of times you trade daily.

Therefore, as an SEO company, has not only done rankings, and any one investor first care about how much you can create for him, or with investors pay the rate of return on how much. Last month, I visited my investors again, and he discussed his knowledge of the industry to help me understand their industry, because professional industry website promotion must combine professional product knowledge or other knowledge.

Through understanding, to the Professional enterprise website to do the promotion, and not only the user experience of the promotion, but to help enterprises improve turnover rate. Indeed, the real deal is to rely on professional product knowledge and the necessary sales experience, their users rely on the experts are not the site. Then we do SEO will be the site into an expert, although investors know product knowledge and have sales experience, but must be reflected on the site, such as the following ways:

1, the homepage prominent position hangs out the introduction video of the Enterprise, introduces the production capacity, the qualification, the award situation, the factory summary, the staff number and so on comprehensive strength introduction, the user looks more trusts, only then will inquire the dish.

2, open a special topic page, Introduction Enterprise's technical engineer summary and research and development team, cut a connection in the homepage. This can also increase the customer's trust rate, not just the hair technology article (the article users may also think you are copied)

3, this is also the most important, SEO is not only a technology, but a market, it is important how to make your target customers more effective and accurate search for the target customer is very suitable for you. I initially for the client's set the key words for "animal nutrition health Products", seemingly already very accurate keyword, but more target customers are concerned about how to bring their farmed pigs, ducks into a more profitable pig, Fat Duck. And some customers are more concerned with how to get their farmed animals to be "huge" before they are sold (we know that many farmed animals often die a lot). And such a demand leads to search keyword is not "Animal nutrition health Products", but more specific "poultry special multi-dimensional, detoxification enzymes" and so on these words. Our Traffic statistics tool data shows that a large number of visiting users are searching for these words to enter our customer site.

Through the introduction of my investors, many of the targeted customers into their site, but also through these keywords search to enter the competitor's website, but a lot of competitors just stay in the "Animal nutrition health Products" ranking.

October, I decisively to do home optimization to promote the focus of the transfer for all the specific "XXXX enzyme, XXXX multidimensional element" of all the internal page optimization, and set up a number of feature pages, each topic pages are paired with relevant technology and expertise in the field of technical engineers to provide online consultation (investors finishing).

As of yesterday, before the stable ranking of the home page has been a sharp decline in Baidu and Google, but last night I called to ask investors asked about the amount of information, investors told me that they yesterday volume reached 100 customers, but also busy, mail inquiry there are several not come and see, I really thought a lot last night.

Predecessors, in the end is the ranking important or market important? As a professional optimization company for different professional industry services, keyword analysis requires a long time and experience to accumulate, and the need to communicate with investors in time, rather than work hard, only focus on the rankings. I personally think that "ranking is only the first step of SEO, effectively helping investors to improve the turnover rate is the ultimate goal of SEO." ”

As a rookie SEO I suggest, do any industry before the SEO, early preparation than the actual operation of the later more important.

This article by Baidu Optimization: http://www.runmingseo.com/original share, A5 Starter, thank you for making bricks