Is the station group operation cheating?

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Guide" to see the SEO analysis of the depth, how the SEO operation is not too understanding, you can buy this book, worthy of novice and veteran to see, may bring new thinking. (Note not advertising) back to the topic, Station group operation is cheating? Each seoer, each time learns, will harvest new thinking. Look is the view of Eniko book, some of my understanding.

The story in the book

Now SEO personnel in the mouth of the station group generally refers to the popular way of cheating. The starting point is generally the following two points: that even if the average site per day only dozens of IP, if there are 1000 sites, there are 1000 sites every day, there are tens of thousands of IP every day; search engine search Results home page generally has 10 results, the best case, for non-website brand words, A general site can only occupy a location, if there are 10 or 20 sites, you can have more opportunities to occupy the same keyword search results home location, so as to maximize the search flow of this keyword. Due to the proliferation of methods and software, so that a lot of new stations are collecting content, piling keywords and making garbage links to the collection of garbage sites, which forced the search engine to the station group cheating has been severely hit. In fact, the station group is not necessarily cheating, of course, there are many cheating stations are not recognized by the search engine and punishment.

The station group is not necessarily cheating

In the station group cheating gradually flooded before, in fact, many large companies or sites have a lot of theme content of different site groups, such as government websites, portals and now classified information, such as large sites, or the use of independent domain names, or the use of two domain names to establish a large number of site groups. itself this group is not based on SEO as the starting point, each site is relatively independent, professional content and relatively independent operation, there is no serious and malicious seizure of search engine traffic, so it does not count as a disadvantage. For example, Sohu, CBSI, 58 with the city have a large number of sites, but not be search engines as cheating.

So really want to do from the SEO point of view of the group, to study more than the search engine as cheating of these stations, to avoid being punished by search engines. Then what is the search engine generally based on what to identify the cheating station group?

Identification and operation of cheating station group

Cheating stations are often operated by one person or group search engine to judge a site collection is not a station group, will certainly be judged by these sites have nothing in common, and then according to the quality of the site content and link health to determine the degree of fraud and the impact of the search results, so as to make corresponding treatment measures. All the information that a search engine can get from a site collection can be used to identify whether the site collection is a station group, for example, IP is the same, domain name registration information is the same, the site use of the CMS and templates are all the same, the site content is substantially the same, the main keyword is the same, the site contact, record information, Statistics ID, Google adsense ID, etc. is the same, the link between the site in the collection of the obvious one of the rules of operation.

In fact, these factors are to determine whether the site collection is the same or the same team control. If spider can get information and cannot determine whether the site collection is the same person or team, then it is not arbitrary to determine that this is a cheating station group. If the content of each site is good, then this is a boutique station group.

In reverse, with the development of the network, almost all walks of life have a large number of websites, the same industry or products have a large number of sites to compete search engine rankings. In fact, the macro view of the same keyword search out of these site collection can be counted as a "station group", but this "station group" is not the same person or team operation. So what are the characteristics of this "station group"? Perhaps there is no other collective commonality except for the same keywords. So the SEO station group operation should do its best to make each site without any collective commonality.

Because of Baidu's special strike, now the operation of the station group is becoming more and more difficult. 1 Yuan of CN domain name has gone back, 1.99 dollar "Yahoo domain name" also has no what operation space, now can only use the domain name of dozens of yuan, 1000 domain name cost has tens of thousands of; because the system of the domestic real names record, makes the server and the record cost also increased a lot, Now in the industry under the operation of personnel, foreign have a lot of "station group host", Taobao has a lot of people on sale, a host or a virtual space with dozens of IP, but the relative stability is not very good; with the frequent special crackdown on the spam content and link cheating, make a single boutique site maintenance costs a lot of increase, No longer is the previous batch collection, pseudo original, interconnection, purchase links can have a good effect of the Times, the station group content and link maintenance costs are relatively large.

So now the station group operation method of input and output than before, slightly improper operation by Baidu punishment, the lost. Now in the case of limited capital and manpower, if still want to walk station group mode, it is best to take a small number of fine maintenance mode, otherwise it is easy to be identified by Baidu, once very popular station software, now there are singing decline trend. Of course, if there are technical cattle found a new Baidu algorithm loopholes, it is another matter.

NH Understanding and Practice

He said, all of us are faced with problems, of course, all the methods are people think out. Like NH hands on a few sites, we think is the station group it? "said the bully, in fact, my site has long been involved, such as the record, website contact, templates, etc., but NH site content is different, by K situation, very little. But recently there are two sites that have been identified as not ranked.

To reflect on whether the station group problem, if the station group, I should all of the sites are not ranked right Ah! There is the content of this model to determine the different, each site content Baidu 30 of the same content, does not involve a significant same, the key words are different, from these aspects, the station group cheating is very small.

So in thinking about the operation of the station group, must be cautious, do not for short-term interests, destroy the search engine rules, resulting in the industry is not fair. Fairness is relative, please study hard, let it tend to the process of fairness.

My colleague has already communicated with the Ruffian, may publish, indicates the source, please see the picture ↓

Website optimization experience of one of station group operation: http://www.siliaoche.com/tupian/73.html

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