Is the true value of anchor text to ascend rank?

Abstract: In the past, the SEO point of view, anchor text is a quick to improve the site keyword ranking of the sharp weapon, whether it is to do outside the chain or do the post, anchor text is the first choice of seoer. With the introduction of new Baidu algorithm, the weight of anchor text is not as big as

In the past, the SEO point of view, anchor text is a quick to improve the site keyword ranking of the sharp weapon, whether it is to do outside the chain or to do the station article, anchor text is the first choice of seoer. With the introduction of new Baidu algorithm, anchor text weight is not as good as before, but still a lot of seoer in the station article editing will be used. In the use of anchor text, do not know that you seoer have seriously thought about the real value of anchor text is to promote rankings?

In fact, the author believes that in today's user experience for the King era, the real value of anchor text should be to enhance the user experience, rather than the so-called site rankings. Now the author and everyone to think about, the anchor text of the true value and how the anchor text will enhance the user experience it.

First: The number of anchor text is best not more than three

The above also mentioned to the anchor text to promote the ranking of the site has irreplaceable role, but too much anchor text for the site's failure to bury a curse, as the following site of an article like this:

An article how big Six anchor text, you call the user sentiment why! See so many colorful, bold font, I believe that no user will be willing to continue to watch. Originally an article words on five hundred or six hundred words, anchor text too much will distract users, improve the site's bounce rate, so, I suggest an article anchor text number of the most bad not more than three, and not every article is added, point to the link also do not point to the home page, do anchor text diversification, Can not make users feel disgusted.

Second: To meet the needs of users is a valuable anchor text

Why can anchor text improve the user experience? The main reason is that the anchor text can effectively meet the needs of users. This may be very abstract, to Zac blog an article to do an example, please look at the following figure:

When the green Lauren algorithm is mentioned in the article, it is believed that users who are browsing this article will want to know the details of the green Lauren idea. So Zac did the anchor text of the word, and pointed to his recent blog about the green Luo algorithm, so that users can understand more, this can effectively improve the user on the site viscosity, Seoer in adding anchor text should also learn Zac, only fully meet the needs of users of the anchor text is really meaningful.

Third: Do not hold the idea of simulating user recommendation to do anchor text

Previous SEO theory tells us that on the other side of the site has a point to their site anchor text, it is the site's users recommend our site. In fact, this recommendation is not the real intention of the user. Now a lot of people for friendship links and hair outside the chain are to improve the ranking of the site, ignore the user feel and randomly add some anchor text up, think can simulate user recommendation, in fact this is wrong. The author suggests that if the other site is really relevant and recommended to do anchor text, or rather do plain text also do not reluctantly to do anchor text, because this simulation user recommended anchor text will lead to Baidu punishment and user abandonment, is a site of the great scourge, should not continue to do.

According to the current trend of Baidu's algorithm, anchor text weight in the future may further decline, but we should not still stay in the previous use of anchor text to enhance the site ranking stage, should reposition anchor text meaning, the anchor text to enhance the user experience of a weapon, so that the site to the user's stickiness become higher.