Is the war of words between us and pomelo still going on and getting worse?

Are you a good aunt? The war of words with grapefruit is continuing and intensifying. At present, both sides also around the "Data report", "Brush list" and other key words to attack and defense conversion war. In this respect, the East building has previously written analysis, the vicious competition between the two harmful, not conducive to industry development. Already do not want to do more comments, but recently in an event in an accident by the people familiar with the unexpected material, just know that this "Aunt" app battle far more than the surface to see those words war, behind the competition than imagined more fierce brutal.

Spread to other peers, "excellent talk aunt" lying gun was off the shelf

East Building learned the following important details: 1, grapefruit and big aunt are in the download market was brushed by each other; 2, the two such a confrontation, the ultimate goal is to finance; 3, grapefruit and aunt Enemy has long ago, before the old aunt has registered the trademark of Grapefruit, and then sent a lawyer letter forced its name to the beauty pomelo; 4, Excellent talk about Aunt also was implicated, by competitors in the App Store on a malicious brush praised by Apple's official shelves.

The person familiar with the matter said: "This time the American pomelo and the big aunt's dispute, the most sad urges the innocent when is the excellent talk aunt." The day before the Qingming festival, excellent talk about aunt suddenly was Apple App Store under the shelf. This is probably because the competitor secretly maliciously praised for its praise caused by the excellent aunt in the App store shelves.

Many people may not know why the praise will be off the shelf? The East building here explains a little bit, if a short period of time by the same IP, the transformation of multiple IDs, and then in a certain app uninterrupted praise, it is likely to be Apple's official recognition as a brush list behavior, this time Apple will punish the app to its shelves. The east floor can not help but sigh, this recruit really enough yin, kill opponents in the invisible.

The insider also said: "The day before Christmas last year, excellent talk about Aunt has been the same means by competitors to the use of the shelf from the App Store, and the modus operandi is very consistent, are on the eve of the holiday, where there is such a coincidence." And excellent talk about aunt yesterday in the Pea pod was also under the frame, given the reason is big aunt? To the pea-pod lawyer letter claiming excellent talk about the infringement of the great aunt. And then contact the grapefruit before the defendant infringement incident, this is the most likely to be the originator of these cases. ”

East Building on this matter consulted excellent talk about CEO Yu Weibo. See Yu wrote on a microblog on April 9: "In my opinion, the female menstrual management as the starting point of the Internet market has 300 million users, enough to allow us three of enterprises to tools, forums, social categories, such as differentiated products to benign, and promote market prosperity, why the death of the industry to self-destruct? This is a service for women's physical and mental health of the cause, believe that female users in the pursuit of love and construction, exclusion of conspiracy and destruction will choose the heart of the brand! "This phrase is meaningful and seems to imply that the App Store and the Pea pod stand are related to competitors." After hearing these, the East building in the heart of the mixed feelings, did not expect in such a vertical subdivision of the field of competition is so tragic. I've seen a lot of people from the media before.

Great aunt Incident "in the sound, but the east floor thinks that the number of people from the media south of the" Deep Throat: Investors exposure to the beauty of pomelo and big aunt is the most neutral objective, may be closer to the truth of the incident, but also indirectly corroborated the story of People's argument. " However, if all the above is true, the East building is really worried about the long-term development of the industry.

Paint a competitor's comments? It's not selfish!

As a former app operator, to download the market to their own app praise this thing East floor once did, and even called on the company's colleagues to go to a download market to write praise, nothing more than to increase the download volume. But it has never been done, even thought about, to paint a competitor. Because the east floor know, this is a loss of the Yin strokes, today you give someone to brush, and then the other side after the attack came back to you brush.

So, both sides you come to me to exhaustion, if maintenance is not good, both sides of the Word-of-mouth in the market are negative, but also pay a lot of money to brush the comments of the Navy company. But any app operator with a bit of a bigger picture would not do it like a competitor, this is obviously harmful to the behavior of the people, the east floor will even be kind to think that this is the two companies in a special brush review of the Navy company to make the "Fanjianji", so that both sides pinch each other, finally they "Yuwengdeli". But this is a small possibility.

Malicious competition, or ruin the industry's future

In fact, the current number of "Aunt" app battle is like a few years ago Renren and happy net rivalry, even the means adopted by the similarities. In particular, the "malicious registration of rival trademarks to force their names" this is more similar. Think of everyone net and happy network of social networking site eldest brother is also very white-hot. Laoganjuhua Chen a boat high-priced buy kaixin.com, do a fake net then direct interception users to everyone online, make a lot of loss, the last two sides to thin courtroom, to Renren closed false happy net ended. Think of the battle between the two sides is so tragic, now happy net has been forgotten, and Renren although the prospect of the market is bleak, facing the fall. Two dozen of the company, eventually no one can laugh to the end.

What does that mean? means that a single trick can not really lay their own industry status, product competition is a long-distance running. And the current aunt and pomelo dispute also has this trend, both sides are trying to "discredit" each other, finally become "Crows", both the brand and reputation, both sides are losers.

PR for financing or financing?

Although many people in the industry agree: the two sides so High-profile direct battle, the most fundamental or to finance, but the East building or weak weak to ask, playing PR war is to raise money, that financing is not to continue to hit the public relations war.

According to media reports, after the U.S. grapefruit in January 15, 2014 completed the B round of 15 million U.S. dollars of financing, and aunt did not in 2013 September 11 won the B million dollars of financing. According to the personal judgment of the East building, such as the above report is correct, that the most lack of money should be great aunt, after all, grapefruit just financing three months, even if it is really take money when the paper burns, 15 million of dollars can still "burn" a burst of. On the contrary, the situation of the aunt is not objective, last September, the financing of tens of millions of dollars, has been in the past six months, in the present promotion of high costs, it is estimated that the money may not have spent, but the speed of the money is very fast, six months burned tens of millions of dollars, this is how prodigal ah. This also reflects to some extent the current mobile Internet industry start-up companies impetuous. A lot of money hit the application market and download channels, but failed to find a profit model. Finally in the app industry, the most money is the channel, regardless of the game CP or the application of CP, eventually become the application of the download market wage earners. These apps may be hot for a while, but there is no profit model to rely on financing, sooner or later, one day will face the demise.

Finally, the person familiar with the accident to the East building said: "See, this" Aunt "debate will continue, and may even be more intense, followed by a fierce material, but I can only disclose so much. ”