is the website to be large flow or high conversion?

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Flow and conversion rate is the pursuit of all Web sites, is also a critical indicator of the site, when it comes to the site is to large flow or high conversion of the problem, I believe that a lot of site optimization staff have met, today the author on the basis of their own knowledge to talk about a personal point of view.

Many business executives like high conversion rate, think this is effective, this is a good user experience, this is the thing to get shot, and in order to pursue the high conversion of the site, many supervisors insist that the outside chain and soft wen must be in the site of the largest user group, other places do not let hair, and some people do not allow optimization to introduce a large number of traffic Unless it is valuable, there are some strong resistance to some of the induced clicks, and even saw a supervisor to prohibit all employees of the company search click to enter their site, and these are to ensure high conversion.

Wood-Wood seo just want to say, what high conversion is false, the profit is more than the boss would like to see. Site ranking is not good, there is not much traffic, but also what high conversion, playing high posture. In fact, the boss is in pursuit of profit. 300 ip,10 A deal, conversion rate is 3.3%, and 800 ip,200 a deal, conversion rate is 2.5%. Which do you think business owners prefer to see?

Before doing such a case, a website keyword is always ranked in the 9th place in Baidu, has been on not to go, and then directly through the QQ Mail and the forum lure call users through Baidu search the keyword Click to enter the site, in the process of lure can use some skills to allow users to click on multiple pages, reduce the bounce rate, here is not much to say. Results 1 months later the keyword was ranked 3rd place. Of course, to induce a large number of users click the Web page into the search results of the first 2 pages, because after the page is not how many people will click, even if you induce very good, others will not be willing to look so back on you, the process of more or less will hurt the user's experience, So I also gave them the emphasis to avoid the site as far as possible users.

When the site has a large number of clicks, keyword rankings have been promoted, while the entry of large flows can promote the ranking of other pages of keywords, and in the site rankings rise, natural flow will become more, this is a virtuous circle, and according to a study by the teacher provided a research data also shows that The site's natural PV is proportional to the conversion rate, the manager wants the result is not this?

Remember: When you succeed, others will only see your aura, will not remember your failure and dark side. The same is true of websites, although there have been some deceptive behaviors in the process of attracting clicks, but as long as the rankings come up, you will get more clicks, more traffic, more profits. So don't be crushed by the conversion rate, the conversion rate is just a data, not a result, and we want the result.

In short, the premise of the transformation is the flow, no flow to what to transform? But we do not mean that do not pay attention to the conversion rate, in the drainage process, the site conversion rate of the construction is also required to be carried out, a disorderly eight bad site how drainage is useless, we import the flow of the goal is to break through rather than heal. And in the end is the emphasis on the flow of clicks or high conversion is also needed in time, when the site rankings are very good, we only need to do the normal extrapolation, improve the conversion rate of the site, and when the site rankings can not get a lot of natural flow, we can through irregular drainage upgrade rankings to get more traffic. In short, do not blindly pursue high conversion rate and give up the flow of the introduction.

Author: wood-Wood seo article from: Http://blog.sina.com.cn/mumuhouzi