Is the Weibo payment ready?

Introduction: May 5 gmic Great Wall, Sina Weibo official first public interpretation of the creation of micro-bo payment marketing closed-loop strategy. Rather than strategy, the author thinks this is more of a signal: in the process of commercialization of microblogs, add an important jigsaw puzzle in addition to advertising and data.

As we all know, although it is the first official public interpretation, but micro-bo payment early in the year with Alipay cooperation has been launched. Only for micro-blog, in these few months time slightly low-key, more still in and some brand business cooperation. In my opinion, until now only open payment applications, not micro Bo to do not have confidence in the payment, nor too cautious, but also should be Weibo in the formal open payment application before a "personal attempt" to prepare for formal opening.

Thus, this preparation, for micro-blogging, is very important.

Social Commerce closed-loop enterprise formation re-cognition

Before Weibo's official disclosure strategy, Weibo has been aggressively building social-business closures based on micro-blogging payments. Among them, there are brand enterprises such as the Charm clan, there are only goods will, Lok Bee network such as the electric business site, of course, there are a few similar ghost foot seven, game miss such personal users. During the 51 period, the microblog payment was cooperated with the Strawberry Music Festival to sell tickets.

More types of third parties are starting to pay for a tweet. From these living cases, the thin taste is not difficult to see, enterprises are forming a micro-blog marketing value of the new recognition.

The first is the frequency of more intensive, proved that micro-blog in the marketing level has been recognized by enterprises or individuals, with the introduction of micro-bo payment, marketing closed-loop access, for enterprises to participate in social marketing to bring more convenience, and micro-Bo become the preferred business socialization marketing. Next is the merchant "begins to diversify", millet, music view, such as the charm of the company's micro-blog marketing is still impressive, hammer technology, polar routes, such as trendy it enterprises, only the goods will, Lok Bee network, such as electric business sites, and even individual users began to pay to become a micro-blog products: Grassroots large @ Ghost foot seven sell books, Within 1 hours 200 books were snapped by the game host @ game Miss Flash Signature postcard, 1000 postcards 90 minutes to sweep. Finally, the marketing into a service, into a positive word-of-mouth transmission, many users in the grab to the sale of special merchandise will be synchronized to share information, these information micro-blog to become the best word-of-mouth material, Micro Bo also really realized the "diversion payment services and two marketing" closed-loop effect.

Micro-Blog To increase the suspense of the payment market

Specific to micro-bo pay, if it is regarded as a tool-type products, the payment of the person (binding card volume), merchandise is the most important two points, the current micro-blog can be described as two-pronged, both hands are grasping, both hands are very hard.

April, the charm of the family to challenge the micro-bo Millet, open sales before the introduction of innovative "1 cents for the charm of consumer coupons," the campaign to "improve the success of the mobile phone" as the attraction, guide users to bind the micro-Bo and Alipay account, in advance to experience the entire process of micro-bo payment.

Of course, individual cases can not really increase the number of users of micro-blogging card, so, when the microblogging successful IPO, now the money of the micro-blog, playing the money to change the cash # to come. Also before Section 51, Weibo launched the "Cash for money" activity, more than 1 weeks, the topic gained more than more than 1.5 million discussion volume. How do you understand this data?

First look at the activity mechanism, net friend first tie card, pay 1 cents random cash, and then choose whether to share, to now just share out more than 1.5 million users, according to the past experience of micro-blogging topic operation data, conservative estimate this activity can pull new millions of of the binding card users. Secondly, unlike brand activities, in a very small number of ads under the premise of exposure, to obtain such a large amount of discussion, micro-bo information flow of the spread of power to be highlighted, this kind of virus-like marketing chain, can quickly obtain payment users; In addition, it is worth mentioning that, on average, about 2 yuan per user cost Compared to the taxi software, more than 10 blocks of drivers and user subsidies, micro-bo access to pay the initial user cost more "cost-effective."

In the author's opinion, it is very rare to see the micro-Bo will play this to the user "rebate" of the game, put aside after the listing of rich not to say, micro bo This activity itself is very smart. The user's tendency to benefit behavior characteristics as a starting point, so that users with very low cost tied card, experience micro-bo payment process, establish intuitive payment experience awareness, value!

As the saying goes, "Wool is born in sheep", the user is not sheep, but when more and more users are bound to pay the micro-bo, you can imagine that there will be more merchants into the micro-bo pay the scene. Weibo on the one hand to stimulate users to bind cards, on the one hand, open the application of micro-Bo merchants, users to the merchants to bring the confidence and foundation of the payment, the merchant will provide users with more diverse purchase trading scene, the two promote each other and perfect each other. In addition, micro-BO platform services products are becoming more and more perfect, the normal evolution of micro-blogging payments will become more optimistic, payment market will increase the suspense, the value of micro-blogging commercialization will be really highlighted.

It is not difficult to imagine that the user in the future on Weibo can buy tickets, meals, pay, booking hotels, businesses in micro-blog can be published information, through interaction to create brands, but also direct sales of goods for fans to provide perfect service. Micro-bo Payment, it seems that the micro-Bo is ready, the author would like to say a good word: more people, more money, speed!