Is there a future for blackberries?

Wang Yunhui first to see the news. (This article was originally written a few days ago, the results dragged to the present, has not counted the news, sorry.) In addition, there are many reasons for the failure of the BlackBerry, this is only discussed the content of strategic positioning, does not mean that there is no other reason, or other reasons are not important, "we want to let customers know that they can continue to trust us-we will still be rooted in this." "This is the latest statement from BlackBerry's chief marketing officer, Frank Bourg. October 15, the BlackBerry, through 30 newspapers in 9 countries, published an open letter trying to convince consumers and partners that the BlackBerry still has a future. We have a large amount of cash on our balance sheet and no liabilities; we are reorganizing to improve our financial position, and our products are better than other competitors in terms of safety, working software, etc. We will not withdraw from the mobile communications equipment market. BlackBerry executives say. Still, most people think that the BlackBerry is almost finished. Perhaps it was the BlackBerry's biggest investor, Fairfax, who completed the takeover offer, perhaps, the BlackBerry co-founder Mack Lazaridis and Douglas Fregin, perhaps, among other possibilities. Perhaps, after being sold, BlackBerry will continue to bite the bullet and stick to the new product, perhaps, it will be like Motorola was disintegrated, step-by-step by other brands to digest. But no matter what, few people believe that the BlackBerry can roll over. From the North American smartphone leader to sales share is about to fall below 1%, the share price from close to 300 U.S. dollars to single-digit, especially in late September, the BlackBerry revealed that the two-quarter loss will reach nearly 1 billion U.S. dollars, the continued deterioration of the BlackBerry situation, has penetrated the majority of the confidence of the bottom line. So, is there a future for blackberries? I feel that hope is still there. Today, and a friend to eat, talk to her family, she said the parents early feelings bad, father long-term "home has a home", but when the final father seriously ill situation changed, lovers have robbed profit away, finally still only mother all the way care. In my opinion, the BlackBerry also has such a "housewife" temperament. At almost every time, the BlackBerry system is the most fluid, highly operational, user-friendly and very subtle, BlackBerry signal, as long as there is a single signal can be fluent communication, battery endurance is extremely strong. Most people who like blackberries love it efficiently and reliably. The problem is that most people don't like blackberries: There's no big screen, big keyboards and different ways to operate, no colorful apps, no cool and flashy games, only with boring work plans and emails. At this time, in the mobile Internet rapid Iterative competition, the BlackBerry features a bright edge of the message to push the function of the weak, the development of battery technology and convenient charger of the popularity of the BlackBerry's endurance to become a chicken. This is like a remote mountain youth, the most favorite is the village of Small Fang, good-looking, will wash clothes and cook to do farm work; The result came to the city a look, just feel, wow, everywhere is beautiful。 Beauty cooking poor does not matter, the home has rice cooker, there is a restaurant outside; Do not wash clothes does not matter, the home has a washing machine, outside a cleaning shop; Others white rich beauty do not do farm work, earn more money than farming a lot of! What's the hesitation? However, only when the youth experience the world, will find that beauty will have a miss temper, they always can not forget, perhaps the bowl of light noodle. Many people think that the BlackBerry was the most popular brand in the United States and even nearly half of the market in the years following the September 11, 2001 bombing in New York, when it was one of the few communications devices that still worked properly to help BlackBerry rim win the loyalty of that generation. But what they're ignoring is that the BlackBerry has always been good at is for enterprise users to develop efficient low-power products, but for the public users, their mobile phone is not so much a tool, as a toy, they need to be more dazzling, cooler, better play, more fool, more convenient, as Apple did. At the time of the BlackBerry's rise, the experience of the big screen, the direct perception and manipulation of the screen with the finger has not yet arisen, the keyboard phone is still the mainstream of the market, the application is still in the mainstream of Java, in that era, with the mail push function of the BlackBerry, in fact, not only represents the efficiency, but also enough to But now, as the BlackBerry's features have been solidified in its bloodstream, the whole world is turned upside down, so the BlackBerry's original advantage is no longer, or even a short plate. In this case, the BlackBerry is expected to rout in the consumer market, especially after Apple has changed the market trend, still self-willed refused to change the situation, but also let its exit accelerated. So, many analysts have thought, the BlackBerry's most critical failure is that too arrogant to meet the consumer and enterprise two different user groups, the result of Han Zhang toddler, as the village woman on the cosmetics, both lost the simplicity of the village, and did not learn the temperament of the city. So how will the BlackBerry go on in the future? Either forward or backward. Go forward, change the traditions of your own blood, completely discard the past "advantages", abandon their "business efficiency" that set, do not always think "one day made a fortune when the emperor, can make egg cake every day", but in accordance with the preferences of ordinary users, reshape their own ideas and design, and meet the ordinary users, New core technology advantage or performance advantage. Back, then adhere to do their own, give up the glory and honor, with a strong heart to endure the pain of "thin body", the target locked in a small range of business users, to do a "small and beautiful" company. Both ways, there are opportunities, there are risks, do not know which one is better. But in any case the choice is better than the present.