Is there any point in the return of the Nokia millet?

January 8, the popular Nokia N1 tablet computer open to buy, just 4 minutes, the first batch of 20000 N1 will be declared sold out, Rob does not come to the powder does not matter, the second batch of goods from January 9 to start an appointment, January 15 will be open again to buy. Moreover, "The return of the king, only for Connaught Powder," the conference scene, "a sense of participation," a unified T-shirt, the screams and cheers to all the spectators all sigh, Nokia finally came back. Just like the appearance of Millet soul possessed the same, from the appointment to buy, and then to fan shells, are full of "millet" flavor, Grand Cherokee "Do not follow" the style where it? Happened to these two days, where the CEO aged an article in the Circle of Friends brush screen. In the article, the old words earnestly reflect every guest from the bustling step into the crisis of the painful course, and elaborated the distress, is Lei focus, the ultimate, Word-of-mouth product view to help everyone in time to reverse the direction, embarked on a ready to return to the road. This time, the Nokia flat Plate's strong return, the product is uses "the OEM" the authorization mode collaboration to launch, the sale uses is the advance purchase electricity merchant means, the strategy also is the domestic plate disorderly elephant the wind and air outlet. What is the magic of the millet pattern, so many former dignitaries and elites scramble to follow their footsteps, perhaps from the return of the Nokia tablet can be a glimpse of the move. One, the label to Foxconn, Nokia's value? To be exact, the Nokia N1 tablet is not an authentic Nokia product, but rather a "OEM" of the brand value of industrial design, software and intellectual property in the form of authorised gold. Foxconn is responsible not only for design, processing, production, channels, sales, and even after-sales service. The role that Nokia plays in it is just brand empowerment. Even though the tablet is produced by Nokia, it does not see the familiar Nokia elements. 1, operating system, did not choose Nokia has always preferred the switched system, but into the arms of the Android camp. 2, the craft, also does not have the Nokia variety color only uses the natural aluminum ash and the volcanic ash two kinds of colors, the material also is no longer has the military quality polyester carbonic acid, replaces is uses the CNC technology processing metal matte shell. 3, the appearance of the integration of the entire aluminum fuselage design, size, thickness and the ipad mini is almost consistent, if not look at the home button, is simply the twin version of the ipad Mini. If there is a bit of Nokia's feeling, is in the system into the z Launcher, can be handwritten content as a keyword to the application list and network results, but alas, still can't identify Chinese characters. Overall feeling, this is a "cottage" version of the Apple, the slightest way to highlight the brand value of Nokia. And for the system with the public, and the process of compromise, Nokia is based on consumer preferences as a shield, that this is only to meet the consumer trend of electronic products. Is that so? Obviously, the performance of the product alone, Nokia has lost its natural arroganceProud genes, into mediocrity. In fact, part of the reason for this is that Nokia and Microsoft's handset-buying deals have not been lifted, leaving Nokia with only a few patents and core units such as Z-launcher,here maps and navigation systems. Nokia is like a person who is tied to the hands and feet, can only rely on a talking mouth, to become their limited experience and ideas. But for Nokia, during the period of the agreement to return to the brand licensing, one is to maintain the market temperature of Nokia products, not because of leaving too long to be forgotten by fans, so that after the lifting of the real return to nurture the market; Try some of the n possibilities for Nokia, such as what the Nokia +android system will look like, and many fans have been looking forward to it. However, the return of this way, Nokia is facing a very high risk, product performance if it is labeled "Cottage", "plagiarism", "mediocre" label, Nokia's brand loss can be imagined. Second, flat plate has no market, why do Nokia desperate? Since Nokia has decided to return early in the form of a brand-name license, why would it choose a tablet computer? To be aware, the entire tablet computer market is now trapped in the "ceiling", the industry leader Apple ipad three consecutive quarterly sales decline, the need for transformation, a large number of domestic tablet followers, also from the industry dividend dream awakened, fell a corpses situation. Nokia is clearly able to discern the current weakness of the tablet market, so why the return of the first shot with a flat plate? 1, taking advantage of the chaos of domestic flat plate, waiting to enter. We found that the Nokia tablet's starting place for China, on the surface and compared to Apple, Nokia closer to China, in fact, this is behind the clever return of the wisdom of Nokia. According to data statistics, 2014, the total number of flat plate sales reached 27 million, including many independent brands of foreign exports, but the domestic flat-panel boom is implied by the crisis. On behalf of factory closures, founder suicide, price war brutal brutal, there is a large number of tablets to maintain the low price in the Thousand yuan, a lot of compression costs, product variety, experience different, many products are pure shanzhai goods, only the basic use of functions, there is no experience feeling. To this end, under the chaos, the domestic tablet market very much needs a low price, and eye-catching performance, brand attractive tablet products, Nokia homeopathic cut is reasonable, this may be a great tuyere. 2, rejection, by tablet for smart phone paving. To some extent, sometimes the stubborn gnawing, it can show the wolf nature of the enterprise. Nokia Choice Tablet market cut, success or failure have to retreat, if a smart phone on the rise, instead, the risk will be much greater, and choose the market is not good control of the tablet market cut, can be the timely return of mobile phones to explore valuable experience. There have also been rumours that the Nokia C1 smartphone will be turned out, so it seems not to be rumored that N1 's appearance shows,will also be perfectly applied to the C1. 3, Nokia's appearance in fact also in the crevice, than on the ipad mini, compared to a small millet flat, 1599 of the price of Nokia N1 at the same time have two enemies. Compared with the Millet tablet, Nokia's brand advantage and the base of the fans are stronger than millet, in the Android tablet competition for the top, it is obvious that Nokia has a better chance, the market has been hungry for Nokia for too long. Compared with Apple's ipad Mini, the 32G Nokia N1 has a price advantage over thousand dollars, while Apple's ipad mini is being cornered by its brother's iphone 6. Nokia in the tablet market, can stone, in the future of the two most powerful competitors in front of the brush a sense of existence. So, Nokia in the tablet market in desperation, is the Nokia brand return on the road of a coup, it turns out that Nokia's moves break is also ferocious, 4 minutes sold out of 20000 market demand, so that people can even ignore, OEM Foxconn, Shanzhai imitation and so on all deficiencies, He will bow to the legions of Nokia fans. Third, the consumption of fan economy, Nokia's desperate to do! Elaborated the product, analyzes the strategy, after all avoids to open a fact, Nokia this return flooded "the millet" the taste, is good is bad? Aging in the article reflect that is "where the object" type of marketing let every guest into the excessive impetuous death "curse", and the company will vanish into the fun. Here aging will every guest's failure boils down to too rely on marketing, also boast oneself for marketing master, cooked do not know, millet lei is also not? Just, every customer's marketing is the whole network bombing, a bit do not pick up the earth, and millet all marketing is based on the "fan" group. Booking orders, batches snapped up, F code, Millet Community, rice noodles, etc. around the birth of the fans of the marketing approach, so that the success of the millet-style as an internet-based thinking of entrepreneurship. Nokia this return, can be said to be two times, can throw off the organization baggage, light, in Huawei, Cool faction, Lenovo and other companies are interested in independent Internet brands, Nokia naturally will not give up this opportunity. What's more, use the Internet thinking to play the core of the mobile phone fans group, most fan group volume of large, far beyond the millet, or even more than the Apple is not known, from whenever to 90, from memory to feelings, Nokia to play fans of the economy is more appropriate. In fact, in the age of the functional machine, Nokia's performance has been very low after the marriage with Microsoft, but the market for Nokia has been the existence of the fans of the economy is the Nokia brand value of the last trump card, the use of good can borrow the smart phone's Dongfeng again. In this case, Nokia to play to the fan economy, is actually a desperate move, now Microsoft has been wantonly to Nokia, abandoned Nokia, two years was cut off in the mobile phone business may not be better than their own blind toss. However, if the cost of tossing will touch the core brand, not likely to be a high-end, brand, feelings toward the low-end, cottage,Luther's Way of dying. After all, Nokia's products are only OEM production, there are too many obstacles, the product to gamble in the hands of partners to consume their fans trust, it is not a brand overdraft. Moreover, is the marketing of hunger is criticized, the whole people of the millet model are questioned, the Nokia unexpectedly lifted the millet-style banner, it is an adventure. The millet pattern is an accidental success in a particular environment, and should not be too superstitious. And Nokia's millet marketing botched, starting only 20000 units, one weeks after the opening again to buy, this is not confidence in Connaught powder, or Foxconn plant capacity limited? Obviously, it's just a marketing show. However, as a Connaught powder, the real hope, Nokia this time all the behavior is just a "return" show, but to the past decline thinking and strategic short-sighted a ceremonial farewell, and waiting for it will be how much explosive possibility.