is to be a great independent product or to save Weibo

A few days ago, Sina Weibo to do "seek medical advice" is a matter of speculation, the reasons for questioning and early questioning the voice of the Doctor is somewhat similar:

Sina Weibo you do not understand the medical, why do mobile medicine?

To be honest, Sina Weibo does not really do the "telemedicine" thing, in fact, the third party can not be a light inquiry for the time being, the doctor's plan can not be the final prescription, but in reality, they have never thought to do such a layout.

First of all, love to ask the Doctor's apprenticeship with the Sina Weibo's three major sinking theory:

1. From social media to vertical, from the height of social affairs to the interest of life.

2. From Celebrity Big V to the media, from the original celebrity to the breakdown of experts.

3. From the first-tier cities to the three or four-tier cities, spread from developed areas to urban and rural areas.

From this theory we can see the problems faced by micro-Bo Zheng, a large number of large V-hand, public knowledge, huge information flow state can not attract users; there is no interest topic, no circle and subdivision leads to the lack of user stickiness. User interaction is getting lower, and the willingness to pay has not been driven, whether it's a commercial transformation or an effort to run a fan economy and advertising marketing platform, without making the results look better.

The Reds can earn money on Weibo, but not because of the Reds ' earnings.

And the step-by-step press of the Mo, at least in the LBS business docking, social games and members of the income is worth seeing.

So, now Sina love to ask the series on the micro-blog is moving towards a subdivision of the vertical direction, trying to break the status of micro-Bo, mainly in the form of information aggregation platform operation, operating in some way like Taobao.

In May this year, the online "Love Ask Doctor" as an example, the purpose is to connect micro-blogging users and medical individuals, the client through the microblog H5 page to select the service category, doctors use a dedicated app or Web page to interact with users, and then follow-up management will be achieved.

At first glance, the Doctor and the Rain doctor seem similar, there are doctors in the branch counseling, as well as different pay requirements. However, all the doctors ' clinics on the platform are operated by individual physicians, the market operation, including pricing is also, love to ask the doctor just play to help, establish an objective evaluation system and the role of Doctor qualification audit, which explains the "love ask is not to do professional."

In addition to consulting and its cash flow, love to ask the Doctor will also have a registration service, the main partner is 160 medical treatment, it is in charge of all the Guangdong region source.

Then, the love Will and local registration platform cooperation, will also be based on lbs priority of the user's consulting services, and a doctor chat very happy, directly below the plus sign on it. The doctor will be in advance with his hospital, the user takes the hint text to seek the doctor to sign, in to pay the registration.

This step seems to work, but the hardest thing to do is to get a hospital permit from the doctor.

In addition, the love will also establish a doctor's follow-up system, the registered users screened a group of follow-up users, to get the first-line data and then do accurate push.

Qin Yuefei Introduction, the current love asked on more than 2000 registered doctors, is not the outside world rumors of 30000 people, doctors concentrated in the North Canton first-tier city. Sina Weibo has a total of about 18000 certified doctors and about 4000 of the institutions, are likely to become the resources after the settled.

Love asked the team from the original love asked and micro-ask the team integration, love to ask the Doctor is one of the groups. In addition to the free team, there are 10 full-time physician Assistant teams, many for students or hospital staff, to help track and maintain doctors on the platform.

Consultation Platform + registration cooperation + follow-up system, love to ask the Doctor will also join the consulting room consultation, upload articles and popular science plate, the function will gradually increase.

Sina Weibo's own mature architecture and feed stream, as well as the accumulation of the top v users and the natural supply and demand relationship does give the love to ask a great advantage. One or two of the city's doctor resources can also attract some three or four-line city users to reach the user sink. From the past passive brush information into unsolicited submission requirements, in addition to other topic segmentation, user activity is likely to improve. For the platform, it is very valuable to get involved in the service, and to obtain the different user data, especially the problem and requirement of the user's initiative submission.

Why did you cut into the mobile medical field at first? Qin Yuefei Frankly, the first element is for Micro Bo three big sinking strategy, second, it is through the spring rain, clove Garden, registration network financing, see the direction of the capital market.

I can't help but wonder whether the series wants to be a great product on its own, or just as a tool to save Weibo? Online and so on ...