Is your copy going to poke a sore spot?

Guide: 2014 is coming to an end, ushered in a new 2015. This year, the property market ups and downs, the vicissitudes of the market, there are no lack of direct stab pain point and emotional appeal of the copy, let us review this year five good copy of the heart of the people.
Father 70 years old, son 10 years old, for who live?

Boss 40 years old, subordinates 30 years old, career head?

40 years old--mastering social resources, whether it is a solid purchasing power or personal ability, have become the backbone of society.

But men 40, the same ten-face ambush, agile This version of the advertising copy will be targeted at the struggle of the younger generation after the 40-year-old men facing several difficulties, the middle-aged crisis frequently appeared, family, career, love, interpersonal and other pressures such as the flood-like convergence:

1, the parents age is big, 00 children begin to ascend into junior high school, the economy spends big.

2, Employment 20, the age gradually high achievement is not big.

3, the energy fades, has the lookest passion to the love, but also has the powerless ...

Agile 10 Li Hua Xiang This version of the ad copy will be "40-year-old phenomenon" thorough dripping show at the same time, more expression as the backbone of the social power of the 40-year-old group of people, in the face of pressure from all sides, but also need a care and love, a care.

Ten li Hua Xiang "Love your Villa" from the 40-year-old population of the body changes and psychological symptoms of the emotional statement to start, straight poke 40-year-old people pain point, causing resonance.

IT "Rodent" does not cave

Look at the tiger, actually very reliable

With the 12 zodiac as a clue, with the help of 12 zodiac characters, the customer group's consumption behavior is divided into 12 kinds of typical purchasing psychology, and the purchase anticipation of the parking and supporting items are corresponding to 12 kinds of typical people, and the characters of the animals correspond with the oral script copy, so that the works have the truth of restoring the purchase behavior.

See the Blind in the world. The heart is falling, culture is medicine

Take the social disease as the cut-in point, will target the social development unceasingly to arouse everybody nerve social question, and pointed to the human nature deep. And the root of all kinds of problems is culture, in the thought-provoking, the cultural heritage of the project and the city's ingenious fit.

30 years old, a lot of things, don't try, it's too late

Does the 30-year-old start to lose the passion? Whether there is courage to try new things with your heart. To boldly try to live two years to buy a house marketing means, combined with the 30-year-old consumer groups to "30 years old, a lot of things, do not try, late," the title, to allow the 30-year-old group to do once again bold courage to tasting youth.

Rhinebeck, don't love men.

Directly aimed at China's first rich forums, they began to grow old and accept new social changes, and in the face of this group of clients, they advocated living independently and enjoying their lives.

Throughout these excellent copywriting, the following three points are achieved:

First find the advantages of the product itself

Second find the target group of products

Third, understanding the characteristics of the target population

In addition to the rapid delivery of information, through emotional communication, to give the audience a touch, in the fast-paced era, people impress the heart of the copy, but also afraid to be remembered?